This document discusses startup failure and the importance of learning from mistakes. It argues that failing is a natural part of the startup process and should not be seen as losing, as long as lessons are learned. Different types of failures are described, such as a company fully folding or being acquired. Failure fills the business ecosystem with experience and allows for pivots that can lead to eventual success. The document advises treating failure as "learn a lots" and provides strategies for learning from mistakes, like having big goals, un-failing the most important things first, and knowing when to change strategy.
2. Sergey L. Sundukovskiy
Co-Founder, CTO & Chief Product Officer
Companies: PushPoint, Cinsay, LowerMyBills, DIRECTV,
CBW
Interests: Entrepreneur, Speaker, Mentor, Advisor
Education: BA CS, MS IT, PH.D. Business
Sergey L. Sundukovskiy, Ph.D. has over 20 years of experience
serving in capacities of Chief Technology Officer, Chief Information
Officer and Chief Product Officer. Sergey specializes in
implementation of subscription based high volume SaaS platforms,
with strong emphasis on early stage product development and
market deployment. Specific areas of expertise include A/B Testing,
Big Data, Video Management, eCommerce, RTB platforms and
Cloud Computing. Education: B.A. in Computer Science from the
University of California, San Diego, and an M.S. in Information
Technology from the University of Liverpool. Ph.D. in Information
Technology Management from the School of Business and
Technology, Capella University.
INTRODUCTION
BACKGROUND &
12. Partial Failure
Allows for Second Life
CompleteFailure
FillsEcosystem
withExperience
WHY IS
FAILURE
IMPORTANT?
13. Failure of the Way
to Success
Completes Success Cycle
(Failure -> Learning -> Success)
PartialFailure
AllowsforSecondLife
WHY IS
FAILURE
IMPORTANT?
15. Japan Recession of the 90’s
Companies Would Not Downsize
Banks Would Not Foreclose
Government Would Bailout Banks
WhatHappens
WhenFailureis
NotAccepted
FAILURE
DONE WRONG
16. WHAT DO
STARTUPS
AND GOLF
HAVE IN
COMMON?
• Constant Failure
• Must Have Right Tools
• Impossible To Get Lucky
• All About The Team
• All About Execution
• It Is All About Micro-Pivots
22. PERFECT
FAILURE
What Does Failure Look Like?
• No Addressable Problem
• No Market
• No Effective Team
• No Customers
• No Product
• No Product Positioning
• No Money
29. • Have Big Targets To Hit (Tracers)
Right Way To Fail
• Un-Fail Most Important Things First
• Change Strategy at the Right Time
• Good Return on Luck
• Do Not Need to Outrun the Shark,
Just Your Buddy
UN-FAILURE
STRATEGIES