3. Brand Overview
Walton Group is a Bangladeshi multinational conglomerate headquartered in Gazipur,
Bangladesh. It was founded in 1977 by S.M. Nurul Alam Rezvi and operates in consumer
electronics, home appliances, mobile phones, real estate, automobiles, and retail. The group's
flagship company is Walton Hi-Tech Industries Limited.
• Brand identity is the visible elements of a brand,
such as color, design, and logo, that identify and distinguish
the brand in consumers' minds.
• Brand communication is a combination of
activities such as advertising, social media and reviews
that are used to communicate with customers
• Brand values Brand values are the key principles
guiding how a company operates
4. Walton brand is known in every household in the country
'It's Our Product' (in Bangla: "5")—a major slogan of the brand. Walton has
also been ranked as the 5th best brand among all best local brands, while the
18th best brand among all local and foreign brands of Bangladesh.
Walton as A Brand
5. Marketing Mix
● Product
● Place
● Price
● Promotion
Additional:
● People
● Process
● Physical evidence
6. Walton’s vision is " AMADER PONNO" which means Walton Ltd. is always
there to help the customers get the full assistance of communications
services in their daily lives.
There are 120 outlets in different places in our country.
Walton’s Vision
7. The company desires to provide the latest technology-based products with innovative
designs, excellent quality, and many different models & capacities.
• Customer Focus
• Quality and Reliability
• Innovation Adaptability and
• Teamwork and Collaboration
• Empowerment and Growth
• Social Responsibility
Walton’s Mission
8. • Segmentation
• Demographic point of view
Target Market of Walton
• Lower-middle class
• Middle class
• Upper class
9. The space Walton company owns in a customer’s mind and how it differentiates
itself from competitors.
Walton uses a Competitive Positioning strategy to be way ahead of its
competitors in the electronic market.
It’s our Product ( in Bangla: Focused on: “Amader Ponno”)
Its focuses on:
• Low price
• High quality
• Challenges in the current market
Brand Positioning
10. • Performs heavy advertising campaigns
• Conducts Public Relations
• Gives the customer Engagement Initiatives
• Creates a distinct Brand Message and Tone
• Chooses the right channel of distributions
• Specifies Target Market
Brand Communication
The Walton Company could implement the following strategies to develop brand communication
11. Here is a competitive analysis of Walton Electronics in Bangladesh compared to several
competitors: LG, Singer, Samsung, Jamuna Electronics, Marcel, Vision, Vigo, My One,
Minister, and Butterfly:
1. Brand Reputation and Recognition
2. Product Range and Diversification
3. Market Presence
4. Pricing and Affordability
5. Technological Innovation
6. After-Sales Service and Support
7. Global Reach and Export
Competitive Analysis
12. Threat
• Intense Competition
• Presence of
counterfeit products
• Dependence on
supply chains
• Rapid technological
advancements
Opportunity
• Growing
Electronics Market
rising
• Middle-class
population
• Digital
Transformation
• Export Potential
Strength
• Strong local
presence
• Diverse range of
products
• Own
manufacturing
facilities
• An affordable
brand
SWOT Analysis:
Weakness
• Challenges in
building a strong
brand perception
and loyalty
• Limiting its
exposure
Challenges in
R&D
• Lack of After-
Sales Support
13. Walton Group’s marketing and advertising strategy aims to increase brand awareness, create a
strong brand image and increase sales. Here are some key strategies Walton Group can adapt
Marketing and Advertising Strategies
• Integrated Marketing Communications
• Product Differentiation
• Brand Ambassadors and Endorsements
• Digital Marketing
• Sponsorships and Events
• Customer Relationship Management (CRM)
• Retail Presence
• Corporate Social Responsibility (CSR)
14. Positive and negative impacts of marketing
activities of Walton
Positive impacts:
• Increased brand awareness
• Enhanced customer engagement
• Sales growth
• Competitive advantage
Negative impacts:
• High marketing costs
• Consumer perception
• Environmental impact
• Legal and ethical concerns
15. Recommendation
● Addressing customer complains
● Ethical and transparent practices
● Data privacy and security
● Monitoring social impacts
● Staying adaptable
