We reshaped user's behavior into a word, transformed past sequential behavior into a sentence, and applied Natural Language Processing(NLP) model. Results showed that the application of NLP on user's sequntial behavior was successful.
DataConf.TW2019- User's Sequential Behavior Modeling at Cathay Financial Holdings
1. User’s Sequential Behavior Modeling
How we used in Cathay Financial Holdings
Speaker@DataConf.TW2019: Ta-Chun Su
2. Agenda
01 The importance of Sequential Behavior Information
✦ Behavior
✦ Sequence
02 NLP: World of word embedding
04 Case- CIP
✦ Advanced Preprocessing- How we define “word”
✦ Modeling
✦ Preprocessing- How we define “word”
✦ Visualization
03 Case- MyRewards
✦ Embedding- Better representations of a word
✦ Application- 1. Visualization
2. Modeling
3. Agenda
02 NLP: World of word embedding
04 Case- CIP
✦ Advanced Preprocessing- How we define “word”
✦ Modeling
✦ Preprocessing- How we define “word”
✦ Visualization
03 Case- MyRewards
✦ Embedding- Better representations of a word
01 The importance of Sequential Behavior Information
✦ Application- 1. Visualization
2. Modeling
✦ Behavior
✦ Sequence
20. Agenda
01 The importance of Sequential Information
✦ Behavior
✦ Sequence
02 NLP: World of word embedding
04 Case- CIP
✦ Advanced Preprocessing- How we define “word”
✦ Modeling
✦ Preprocessing- How we define “word”
✦ Visualization
03 Case- MyRewards
✦ Embedding- Better representations of a word
✦ Application- 1. Visualization
2. Modeling
29. 1. Visualization 2. Modeling
Convolutional Neural Networks for Sentence Classification
Word embedding 應⽤用
30. Agenda
01 The importance of Sequential Information
✦ Behavior
✦ Sequence
02 NLP: World of word embedding
04 Case- CIP
✦ Advanced Preprocessing- How we define “word”
✦ Modeling
✦ Preprocessing- How we define “word”
✦ Visualization
03 Case- MyRewards
✦ Embedding- Better representations of a word
✦ Application- 1. Visualization
2. Modeling
38. Agenda
01 The importance of Sequential Information
✦ Behavior
✦ Sequence
02 NLP: World of word embedding
04 Case- CIP
✦ Advanced Preprocessing- How we define “word”
✦ Modeling
✦ Preprocessing- How we define “word”
✦ Visualization
03 Case- MyRewards
✦ Embedding- Better representations of a word
✦ Application- 1. Visualization
2. Modeling
42. Agenda
01 The importance of Sequential Information
✦ Behavior
✦ Sequence
02 NLP: World of word embedding
04 Case- CIP
✦ Advanced Preprocessing- How we define “word”
✦ Modeling
✦ Preprocessing- How we define “word”
✦ Visualization
03 Case- MyRewards
✦ Embedding- Better representations of a word
✦ Application- 1. Visualization
2. Modeling
65. Agenda
01 The importance of Sequential Information
✦ Behavior
✦ Sequence
02 NLP: World of word embedding
04 Case- CIP
✦ Advanced Preprocessing- How we define “word”
✦ Modeling
✦ Preprocessing- How we define “word”
✦ Visualization
03 Case- MyRewards
✦ Embedding- Better representations of a word
✦ Application- 1. Visualization
2. Modeling