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Persuasion &
Attitude change

                  Psychology
                   20092135
                      정혜원
People more trust theirs own
thinking than other’s idea

• People enjoy buying or acting by theirs
  motive
• People like that other people asked
  about theirs hope, want, and think
How can do that?

 Make them think themselves about
 our persuasion idea and determine

 By-
 •Tell about persuasion subject
 •Reflect theirs idea to persuasion thing
Example-
 <Philadelphia car sales office>
     Raise the morale of salesman



                      Improve
 Bonus    promotion     work    Fire
                       place
• “Tell me what do you want?”
• “What is required to your?”


“Loyalty , Teamwork ,
Sincerity , Honesty,
 and work 8hr ardently
 at one day.”
Theory-

• Cognitive dissonance
Conclusion-

     Make receiver believe that
    our persuasion idea is theirs

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Persuasion &

  • 1. Persuasion & Attitude change Psychology 20092135 정혜원
  • 2. People more trust theirs own thinking than other’s idea • People enjoy buying or acting by theirs motive • People like that other people asked about theirs hope, want, and think
  • 3. How can do that? Make them think themselves about our persuasion idea and determine By- •Tell about persuasion subject •Reflect theirs idea to persuasion thing
  • 4. Example- <Philadelphia car sales office> Raise the morale of salesman Improve Bonus promotion work Fire place
  • 5. • “Tell me what do you want?” • “What is required to your?” “Loyalty , Teamwork , Sincerity , Honesty, and work 8hr ardently at one day.”
  • 7. Conclusion- Make receiver believe that our persuasion idea is theirs