2. People more trust theirs own
thinking than other’s idea
• People enjoy buying or acting by theirs
motive
• People like that other people asked
about theirs hope, want, and think
3. Example- Which card is good?
• Bride’s liking or Parent’s liking
• Importance of parent guest
in Korea wedding culture
• she decide by her liking
• Why she asked about her wedding card?
→She need to get support her determine
4. How can do that?
Make them think themselves about
our persuasion idea and determine
By-
•Tell about persuasion subject
•Reflect theirs idea to persuasion thing
5. Example-1
<Philadelphia car sales office>
Raise the morale of salesman
Improve
Bonus promotion work Fire
place
6. • “Tell me what do you want?”
• “What is required to you?”
“Loyalty , Teamwork ,
Sincerity , Honesty,
and work 8hr ardently
at one day.”
