1) People are more likely to be persuaded by ideas they feel they have thought of themselves rather than those directly presented by others. 2) When trying to persuade others, it is effective to get them to think about the issue from their own perspective in order to make the persuasive idea seem like it was their own. 3) This can be done by reflecting their own ideas back to them in relation to the issue being discussed and getting them to articulate what is important to them about the topic.

1. Persuasion &
Attitude change
Psychology
20092135
정혜원

2. People trust more theirs own
thinking than other’s idea
• People prefer buying or acting
according to theirs motive
• People like that other people asked
about theirs hope, need, and think

3. Example- Which wedding
invitation card is good?
• Bride’s liking or Parent’s liking
• Why she asked about her wedding
invitation card?
→She need to get support her decision
• Bride decide following her liking

4. • So, when we persuasion other
people, we can Make them think
themselves in order to our persuasive
idea

5. How can we do that?
By-
•Tell about persuasion subject
•Reflect theirs idea to persuasion thing

6. Example-1
<Philadelphia car sales office>
Raise the morale of salesmen
Improve Risk of
Bonus promotion work getting
place fire

7. • “Tell me what do you want?”
• “What is required to you?”
“Loyalty , Teamwork ,
Sincerity , Honesty,
and work 8hr ardently
at one day.”

8. Example-2
< Discussion about unification>
Approve Oppose

9. Theory-
• Cognitive dissonance
• Estrange with theirs own attitude
(small estrange more easily)

10. Conclusion-
Make receiver believe that
our persuasion message is theirs

11. Thanks you !