Come In, We're OPEN - Why we need open licenses and where they took us.

1
Come In, We’re
OPEN
Why We Need
Open Licenses
and Where They
Took Us.
Foto: Bruno Ehrs/Nationalmuseum, CC-BY-NDKarin Glasemann, PhD, Digital Coordinator, Nationalmuseum, Sweden, CC-BY-SA
Who are we?
What did we do and
why?
Widening the
scope: Why do we
need open
licenses?
What happened
then?

2
Who are we?
Foto: Bruno Ehrs/Nationalmuseum, CC-BY-ND
Sweden’s museum
of Art and Design.
Founded in 1866,
collection of
700 000 works of
art
Due to renovation
closed since
2013.
And reopened a
mere week ago,
October 13th,
2018

3
What does it mean to a museum in the 21st century?

4
What did we do 2016?
A new image policy for Nationalmuseum
All reproductions of two-dimensional works of art
where placed in the Public Domain
All available images of paintings and art on paper in
the Public Domain were provided as IIIF-resources
in the online collection (now c. 70 000)
Nationalmuseum uploaded 3000 images to
Wikimedia Commons (now 6 000)
Detail of Jean Siméon Chardin, The Washerwoman, Foto: Erik Cornelius/Nationalmuseum, Public Domain

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“Nationalmuseum belongs to all of us and so do the
images. They are to be used and enjoyed at all levels. We
hope that our open collection will continue to inspire
creative, new uses and interpretations.”
Dr. Susanna Pettersson, Director General, Nationalmuseum Sweden
David Beck, Queen Kristina of Sweden, 1650, Foto: Nationalmuseum, Public Domain

8
Widening the scope – why we need
open licenses.
”Whatever is not on the web is not in the
world.”
Pietro Antonio Rotari, Girl Looking through a Telescope, Foto: Nationalmuseum, Public Domain
”Whatever is only on your website, and
nowhere else, is still not on the web”

9
Widening the scope – why we need
open licenses.
Plain sharing.

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46% of those that don’t participate in an art or design
museum’s offerings cited
“It’s not for someone like me”
as a barrier
according to the 2017 Culture Track report, cited on https://www.artsy.net/article/artsy-editorial-37-art-museum-visitors-view-culture-
takeaways-2017-culture-track-report, Oct 21st 2018

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Widening the scope – why we
need open licenses.
Because how else should our
audience get the impression that
our collections are
”for someone like them”?

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http://nometadata.org/logo, CC BY SA

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need open licenses.
Because the collections and our
knowledge on those collections
need to be where the users are.

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Where are
the users?
The Re-inauguration of Nationalmuseum, Oct 13th 2018. Foto: Linn Ahlgren/Nationalmuseum, CC-BY-ND

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In the first week of being online, our images
on Wikimedia Commons were used in
more than 100 articles and
they were viewed 104 000 times.
Now, they are in over 1000 articles.
They have had 17 million views in 2018.

25
need open licenses.
”Whatever is only on your
website, and nowhere else, is
still not in the world”

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one-third of visual artists and visual arts professionals;
one-fifth of artists;
more than one-half of editors and publishers;
and more than one-third of art historians
have avoided or abandoned work in their field because of
copyright concerns
http://www.collegeart.org/pdf/FairUseIssuesReport.pdf

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need open licenses.
Because how are we otherwise
going to enable and to foster
research and academic use of our
collections?

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”Closed licenses do always
not prevent bad people from
doing bad, but they DO
prevent good people from
doing good.”

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What
happened
then?
Image: Erik Järmens/Nationalmuseun, CC-BY-SA

35
What
happened
then?
Julius Kronberg, Cupid, Foto: Nationalmuseum, Public Domain

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Things to learn from going OpenGLAM
”It is first when cultural agencies use digital
techonologies to use and foster new research methods
and start working collaboratively (…) that they have
started to think digitally.”
Prof. Ellen Euler, University of Applied Sciences, Potsdam
Julia Beck, The Last Ray of Sunshine, 1888, Foto: Anna Danielsson/Nationalmuseum, Public Domain

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Things we learned by going OpenGLAM
The digitized collection is the heart of all digital
activities.
The museum is not the main user of the
collection.
Julia Beck, The Last Ray of Sunshine, 1888, Foto: Anna Danielsson/Nationalmuseum, Public Domain

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Why we need open licenses.
Because we are only just starting
to understand how they will
change our institutions and our
ability to make cultural heritage
become a part of people’s
everyday life.

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Acknowlegdements and further reading
The Nationalmuseum’s OpenGLAM policy was possible
thanks to the work of groundbreaking pioneers at
…and many more
Carl Larsson, Lisbeth Reading, Photo: Nationalmuseum, Public Domain

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Acknowlegdements and further reading
Ellen Euler: Open Access, Open Data und Open Science als
wesentliche Pfeiler einer (nachhaltig) erfolgreichen digitalen
Transformation der Kulturerbeeinrichtungen und des
Kulturbetriebes, 2018
Gill Hamilton and Fred Saunderson: Open Licensing For
Cultural Heritage, 2017
Effie Kapsalis: The Impact of Open Access on Galleries,
Libraries, Museums, & Archives, 2016
Introduction video: Effie Kapsalis: Give It Away To Get Rich:
https://vimeo.com/158730415
Andrea Wallace and Ronan Deazley (Ed.): Display At Your
Own Risk. An experimental exhibition of digital cultural
heritage, 2016
Merete Sanderhoff (Ed.): SHARING IS CARING. Openness
and sharing in the cultural heritage sector, 2014
Carl Larsson, Lisbeth Reading, Photo: Nationalmuseum, Public Domain

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