Olga Shatova is a business growth expert with over 14 years of experience helping businesses reach new levels through strategic consulting, project management, marketing, and business development. She has worked with companies across various industries and provides services such as developing growth strategies, launching new products and scaling businesses. Shatova's portfolio includes case studies demonstrating her success in helping clients expand into new markets, increase sales and profits, and attract investment.

1. OLGA SHATOVA
Business growth expert
Business guide from small to medium, from medium to big
Achievement portfolio

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I help businesses reach new levels using project
management, traditional marketing, digital marketing.
I implement cross-functional and international projects
in the "Production – Sales – Logistics" structure.
In my work I use LEAN tools, adapted for solving
business problems.
I help prepare startups for pitching to investors.
Over 14 years of experience working in technological
and high margin areas.
8 European and 10 client certifications.
Working languages: Russian, English, Serbian.
I help understand and set
your business development
goal.
I create the strategy,
budget and team for it.
I take products to market
and scale up businesses.
About me

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Mechel Trading
House,
Moscow, Russia
Senior Sales
Manager
2012 - 2014 2010 – 2012 2004 - 2005
Mechel Service
Moscow, Russia
Head of Sales
Industrial Union
Moscow, Russia
Sales Manager
Head of
Sales
Project work
09.2017 –
current
My professional experience
EvrazHolding, Moscow,
Russia
Development
Director
2007 – 2010 2006 – 2007
Head of New
Product
Development
06.2014 – 03.2018

4. Are you a stable business owner with a development idea or ambition for growth?
Do you want to make a leap to a new level of profit and market coverage, to enter a new customer segment, to
develop a new product?
About my clients
I am your guide to the next level of business development:
I will form a strategy, select the right tools for the business task,
develop tactics, and get you through to results.

5. I will customize big business elements – budgeting, goal-setting, KPI, forming a team
with new roles.
Your business will get new opportunities for growth and change of calibre.
Launching a product on a
new market.
Launching a new project
on the market.
Launching a new
product on a new
market.
Scaling.
Sales planning.
Marketing strategy for new
business goals.
My services

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1. Strategic session. I evaluate your request. We hold a meeting, drill
through the issues, formulate solutions and a plan of action.
2. Consulting. You go by yourself, with my support, from idea
to result. At the end you’ll be able to solve your business
problems on oyur own.
3. Development strategy and a "turn-key" business
plan.
4. Audit - development programs, optimization projects, promotion
tools and channels, budgets, and team members.
5. Participation in pitching projects to investors.
6. Business process consulting.
Support in investment development.
Forms of cooperation

7. 4. Quick
experiments
How I work
I select and adapt tools and approaches to a particular problem without using template solutions.
5. Tactics
6. Result
1. Idea
2. Business goal
3. Strategy
Reason to act, ambition.
Goal setting, KPIs for measurement
Path. Goal prioritisation.
2-3 quick goals, “costless”.
Plan of actions, events.
Have you reached your goal or not?

8. Carried out an
analysis of the
market capacity for
the technological
product.
Included engineers
in the chain. Proved
the advantage and
price level –
efficiency – to
Russian engineering
organizations.
Built a system for
working with traders
and took a share of
the competitive niche.
Organized the full
cycle -
procurement,
placement,
production,
logistics, sales.
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Case. Product launch on a new market
EvrazHolding. 2012
Goal – launch on the Russia and CIS markets a line of
EVRAZ branded cleats by the Czech producer EVRAZ
Vitcovice Steel.
Task – sell 20,000 tonnes.
Results:
1. The product replaced its competitors (DMKD – Ukraine, Arcelormittal, Thyssen Krupp), while preserving the share of EVRAZ NTMK
(Russia) cleats.
2. I implemented a new sales channel – through engineering/design organisations.
3. Achieved sales and profitability KPIs: turnover – 20,000 tonnes and $28 million per year,
stock balance turnover – 30 days.

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Involving the client in the
product launch process.
Development of a new
product for the holding.
Budgeting for product launch,
including certification costs.
Case. Development and launch of a new product
EvrazHolding. 2014-2017
Goal – to launch on international markets
with new products the company has not
produced before.
Task – reduce the time of development and
launching of new products.
Results:
1. New product development timeframe reduced by 2 times – from 17 to 8 months.
2. Instrument for predicting product development results – timeframe, costs, profitability, certificates.
3. Ability to develop strategies for launching new products on new markets.
Developed and standardized processes:
Forming a team for new roles
– production, sales,
marketing.

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Case. Launching a new product on a new market
Evraz Holding. 2014-2017
Goal – launch new products for the company on international markets.
Task – free production capacity utilization.
Results:
1. Developed and launched 27 products.
2. 8 European and 10 client certifications, including Alstom, General Electric, Czech, Turkish, German and US railways.
3. Full production capacity utilization (500,000 tonnes) with high margin products.
Implemented a 5-year development strategy for railway products.
Including export to Europe, Middle East and NAFTA countries.
Formed a budget for the development and launching of new
products.
Coordinated the process of development and launching of new
products, observing deadlines, and certification.
Formed and implemented marketing strategies for promoting a new
product and developing a new market.

11. Case. Business scaling
«ЖенщиныVправе» Women’s rights defence project. 2018
Goal – getting private lawyers to the level of a
socially significant commercial project. Task – attract an investor.
Result:
1. The investor approved and sponsored the project.
1. Wrote a project plan, defined team roles.
2. Formed a product portfolio.
3. Estimated market capacity.
4. Analysed potential clients and audience segmentation.
5. Described priority audience and buyer profiles.
6. Developed goal setting and KPIs.
7. Conducted an analysis of the competition.
8. Defined the USP, wording and creative guidelines for promotion.
9. Devised an online promotion plan.
10. Calculated the financial model for the investor, including sales plan
and average spend, budget, reaching self-sufficiency, investment
return and investor’s further participation models.
11. Developed a 3 month plan – strategy implementation tactics.
www.women-rights.com

12. Case. Launching a new product
Lady007. Social project for women’s education. 2018
Goal – promoting the brand online without a
budget in 2 months.
Task – enlist 1000 participants.
Results:
1. Project launched in 2 months with no budget.
2. More than 1000 participants enlisted in the first round.
1. Formulated creative wording, identity creation and visual
promotion guidelines.
2. Organised volunteer work: design, copywriting, bloggers and
opinion leaders, content creation, targeted advertisement, SMM,
social network community creation and management.
3. PR releases, texts, editing, information partners.
4. Developed the targeted advertisement concept.
5. Participated in the landing page development and creation of
social media content.
6. Organised the programme promotion online.
www.lady007.ru

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I ensure the implementation of efficient solutions for reaching a new level.
I teach to “think big”.
Olga Shatova
Business growth expert
Business guide from small to medium, from medium to big
 shatova.business@gmail.com || : +381 64 46 139 47