2. Problems we faced
Fundamental disagreements about interface
Interaction quality loss after implementation
Lots of walking in circles iterations
3. What we want to do
Try to understand first what are our goals for product
Move our focus from what to how
And mostly increase speed of designing process
7. Strategic level
Goals
Artifacts
Create vision for the whole
product
Product design principles and
standards
Identify business problems
Long term goals for product team
Prioritize development directions
Report current state to measure
ROI, KPI and others
8. Tactic level
Goals
Create User eXperience patterns
for product
Create User eXperience for system
Artifacts
Patterns
Wireframes
Documentation