COLLEGE 1st ppt

1. KAUTUK SHUKLA

2. MEANING
•  INTERNATIONAL
ADVERTISMENT IS SIMPLY
THE “APPLICATION OF
MARKETING PRINCIPLE TO
MORE THAN ONE
COUNTRY” .

3. .• ADS SHOW IN DIFFERENT COUNTRY.
• INDIA CHINA

4. ADVERTISMENT OF IN
CHINA

5. CONCEPT OF I.A
1 COMMUNICATION
PROCESS
2 BUSINESS
PROCESS
3 INDUSTRY 4 SOCIAL FORCE

6. 1 INTERNATIONAL ADVERTISMENT AS
COMMUNICATION PROCESS
• IT‘S A PROCESS OF
COMMUNICATING TO TARGET
CONSUMER FOR THEIR
PRODUCT.

7. .
• IT’S A COMPLEX PROCESS

9. 2 INTERNATIONALADVERTISMENT AS
BUSINESS PRACTISE
• PROVIDE SERVICES OR
PRODUCT

10. 3 INTERNATIONAL
ADVERTISMENT AS
INDUSTRY
• INTERNATIONAL ADVERTISMENT IS
CHARACTERIZED BY LARGE NO. OF
SMALL AND MEDIUM SIZED
ADVERTISING AGENCIES.

11. .

12. .

13. 4 INTRNATIONAL ADVERTISMENT
AS
SOCIAL FORCES
• TO INCRESE THEIR SALES
• MUCH INTERNATIONAL
ADVERTISMENT IS DESIGNED TO
PROMOTE NEW PRODUCT FROM ONE
SOCIETY TO ANOTHER FOR EG-
ADOPTION OF FAST FOOD , BEAUTY
PRODUCT AND GARMENT.

15. THANK
YOU