Design sprint experience sharing from DS team of Trend Micro

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test
Cloud
Server Agile
CAD
sketches
Color
Visual
Prototype
Innovation
Design
[Design Sprint Taiwan ]
Design Sprint
Meihua Chen
Business
Usability
Empathy
User
Analysis
Architecture
Interaction
Cost
Strategy
UX
Experience
Engineering

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Before we start the design sprint…

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I have questions for you:
1. ?
2. ?
3. ?
4.
5. talk ?

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I have questions for you:
1. ?
2. ?
3. ?
4.
5. talk ?

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questions for design sprint:
1. design sprint?
2. Design ?
3. design thinking ?
4. design thinking
5. design sprint ?

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WHY?
WHY?
6
WHY?
WHY?
WHY?
5 Whys

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UX Researcher
UX Designer
TrendMicro
2017~

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What UX researchers do daily?
We:
interview users
find pain points
find goals
find solutions*
validate solutions
find problems to the solutions again.

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UX Process
1. interview users
2. find pain points
3. find goals
4. find solutions*
5. validate solutions
Design Thinking Process

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Design Thinking Process
Release
Difficulties:
q Who define the problems
q Stake holder Alignment
q Decide which to do first
q Decide the final idea
q Building prototype takes time
q Finding problem after release

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Why Design Thinking Fail?
▶

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Release
Design Thinking Process Design Sprint
(btw, within a week)

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Design Sprint
13
(btw, within a week)
“A design sprint is a 5-day (or less) process that allows you to
quickly design, prototype, and test business ideas.”

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HMW

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Difficulties:
q Who define the problems
q Stake holder Alignment
q Decide which to do first
q Decide the final idea
q Building prototype takes time
q Finding problem after release
Benefit of Design Sprint:
ü Define the problems
ü Voting method
ü Prioritize
ü Validated solution/idea
ü Move fast
ü Minimize Risk

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First Design Sprint:
§ 2 days
§ Instructor lead as examples
§ Real product problems
§ Participants: dev team members (10)

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User Interview Journey Mapping

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How Might We Voting

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Storyboard User Testing

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Lesson Learn:
1. 2 days was too short.
2. Complicated problem
3. Defer questioning
4. User interview techniques
5. Decision maker is very important

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Second Design Sprint:
§ 3 days
§ Real client problems
§ Participants: dev team members (8)

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x100
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•
•
•
•
• ( )

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HMW: Define the challenges

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Voting heatmap to prioritize

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Brainstorm
Design alone together

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UI prototypes by
PowerPoint

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Lesson Learn:
1. Prepare as early as possible.
2. Memorize the rundown
3. Read all tips from AJ&Smart
4. Facilitator plays important role
5. Guide engineer the sketching process

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Small Practice:
1. How Might We
2. Crazy 8
3. User testing tips

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User testing tips:
The first rule of user research: never ask
anyone what they want.— Erika Hall, Just Enough Research

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User testing tips:
1.Explain there’s no right or wrong
2.Start with warm-up questions
3.Ask the reason of their behavior without judge.
4.Don’t ask questions that will influence the answer.
5.Don’t try to sell your product

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User testing tips:
1.What are you trying to get done? Why? (Gather context)
2.How do you currently do this? (Analyze workflow)
3.What could be better about how you do this? (Find
opportunities)

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In Summary....

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Just try it asap.

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Be open and positive.

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Q&A