According to research by Marcel Toshio Omori & Alan Salvany Felinto, their study of motivational elements in match-3 social games found that these games have simple gameplay mechanics without deep socialization features. They focus on competition and achieving social status, with virality being dependent on competition motivating players to engage and share the games with others. Psychological and gratification needs around material goods, power, challenge, social interaction, and excitement drive continued gameplay.