An Overview about the most interesting and innovative Start-ups from Ireland's Dublin Websummit 2015 A subjective Collection of Companies across – Advertising, Publishing, Jobs, Social, Education – Apps, Tools, SaaS, Software – Communication – Devices, Drones, Energy, iOT, Smart Home – eCommerce & Payment – FinTech – Travel, Mobility

1. Highlights
Dublin Websummit 2015
DSP-Partners, Stefan Behrendt
November 2015
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2. Agenda
 Overview of Websummit
 Start-ups @Websummit
 Excursus on Internet of Things @Websummit
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3. Overview
 Dublin Websummit 2015 was held November 3rd to Nov 5th
 Websummit is one of the largest Tech-Conferences in Europe and also worldwide
 In 2015, around 42,000 people from more than 140 countries participated
 The event was divided into 21 sub-topics
 Over 400 talks and discussions were held
 On each of the three days, an estimated 200-300 Start-ups were exhibiting in small
booths across the Websummit
 Throughout the Summit, there was a constant flow of Start-ups pitching on 2 stages
sponsored by Audi
more information at https://websummit.net
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4. 21 Sub-Topics at Websummit 2015
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5. DSP‘s subjective Websummit-Observations
 The sheer number of talks, Start-ups and topics was great and overwhelming
 The audience was very international, subjectively it felt as if Germany was under-
represented, in terms of attendees, speakers, start-ups and in Corporarte Partners
 out of 20 Corporate Partners, from Germany only Audi and SAP were present; the majority of sponsors (16)
came from the US with companies like Coca Cola, Ford, Microsoft, amazon etc.
 from German listed companies, Audi, SAP and Zalando were present with a large booth at the exhibition
 a Director of Bosch Software Innovation participated in a panel
 quite a numer of German start-ups were present with their booths (see Start-up section)
 As in previous years, the breadth of products and applications was very wide
- ranging from Medical Devices to eCommerce, from Drones to Job-Listings etc.
 In talks and discussions, there was some more focus on the On-Demand-Economy
(„Uber of xxx“), the Internet of Things (incl. Drones), Devices, Mobile and Artificial
Intelligence, less focus on things like eCommerce, Advertising and Social
 DSP-Partners focused on scanning and discussing with Start-ups at Websummit
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6. Impressions .1
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Main Stage Meeting Rooms
Zalando-booth
Shaving-service
Not just Tech

7. Impressions .2
Start-ups booths
Not just Tech
Ford smart mobility
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Audi virtual drive Exhibition hall
A flavour for design

8. Agenda
 Overview of Websummit
 Start-ups @Websummit
 Excursus on Internet of Things @Websummit
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9. Agenda
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Start-up booths at Websummit

10. DSP‘s favourite Start-ups from Websummit
 DSP-Partners took the opportunity to dive into the diversity of more than
600 Start-ups exhibiting at Websummit
 Of those, DSP-Partners had a closer look at 212 interesting Start-ups in the following
sectors („DSP‘s favourite Start-ups“)
– Advertising, Publishing, Jobs, Social, Education
– Apps, Tools, SaaS, Software
– Communication
– Devices, Drones, Energy, iOT, Smart Home
– eCommerce & Payment
– FinTech
– Travel, Mobility
 These fields mirror DSP-Partners focus topics and industries, namely Digital
Publishing, Software & Apps, Telecommunications, Devices, FinTech and Travel
The List of 212 Start-ups is provided as a separate Excel-Database 10

11. Sectors and Industries of DSP‘s favourite
Start-ups from Websummit
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Advertising; 7
Apps;
14
Communication;
8
Devices; 25
Drones; 3
Education; 4
Energy; 1
FinTech; 5
iOT; 10
Jobs; 10
Mobility; 9
Publishing; 14Smart Home; 12
Social; 11
Travel; 15
Tools, SaaS,
Software; 37
eCommerce
& Payment;
25
Software; 2
Source: Database of DSP-Partners‘ 212 favourite Start-ups from Websummit 2015
Sectors
#Start-
ups
Advertising, Publishing,
Jobs, Social, Education
47
Apps, Tools, SaaS,
Software
52
Communication 7
Devices, Drones, Energy,
iOT, Smart Home
51
eCommerce & Payment 25
FinTech 5
Mobility, Travel 25

12. Regions of DSP‘s favourite Start-ups from
Websummit
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Americas
15% Asia
5%
Europe
72%
n.a.
5%
Oceania
3%
Source: Database of DSP-Partners‘ 212 favourite Start-ups from Websummit 2015

13. DSP‘s selection of Top Start-ups per Sector .1
Out of the 212 Start-ups DSP-Partners (subjectively) selected 3 Start-ups per sector
showing exceptionnaly new or creative products and solutions
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Sector Top Start-up 1 Top Start-up 2 Top Start-up 3
Advertising, Publishing,
Jobs, Social, Education
www.4scotty.com
4Scotty.com is a Reverse IT Job
Platform where companies
compete for IT experts with
transparent job offers.
www.goprit.com
goPRit enables you to keep PR in-
house. Generate quality
consistent with press coverage at
a cost significantly lower than a
traditional agency.
www.ax-semantics.com
Generate unique content within
seconds. A software that creates
content in multiple languages
from data.
Apps, Tools, SaaS,
Software
www.openaasapp.net
We let 1million spreadsheet users
create native apps out of their
existing data - on the fly.
Send/share dynamic apps - not
files.
http://branch.io
Branch helps mobile apps grow
with deep links that power
referral systems, sharing links and
invites with full attribution and
analytics.
www.ninjamock.com
We believe that sharing ideas
about software should be easier
than drawing on a whiteboard.
We make NinjaMock an app for
quick wireframes.
Communication www.virtualq.io
virtualQ does away with phone-
queues. virtualQ waits in
telephone-queues and informs
the caller actively when the
service-agent is free.
www.knowroaming.com
Convert any phone into a Dual-
SIM phone: The KnowRoaming
Global SIM Sticker saves you up to
85% on voice, text, and data in
200+ countries.
www.caretapp.com
Caret exchanges automated
status updates with your
approved contacts, such as call
availability, calendar events,
location triggers, local time and
timezone information, etc.
Devices, Drones,
Energy, iOT, Smart
Home
www.mindmusiclabs.com
Sensus is the first REAL
SmartGuitar, capable of infinite
sounds and allowing artists to
interact with their audience via
IoT devices.
www.noonee.com
noonee focuses on ergonomic
solutions. First creation is the
Chairless Chair a sit-stand support
that walks with you.
www.nootrie.com
Nootrie is a stylish home
appliance that supports daily
nutrional requirements with a
convenient pod system to
produce tasty drinks.

14. DSP‘s selection of Top Start-ups per Sector .2
Out of the 212 Start-ups DSP-Partners (subjectively) selected 3 Start-ups per sector
showing exceptionnely new or creative products and solutions
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Sector Top Start-up 1 Top Start-up 2 Top Start-up 3
eCommerce & Payment www.toprater.com
We've extracted all the valuable
information from over 50 billion
internet reviews and opinions and
now you can easily find products
or services that perfectly fit your
www.paywithatweet.com
We believe in authentic friend
referrals as the most efficient way
to attract NEW CUSTOMERS to
your business. We create those
programs.
www.resnap.com
Our unique image selection
algorithms select only the most
beautiful photos .With ReSnap
you create your own perfect
photo book in just 1 minute and in
a few minutes you make it
completely personal.
FinTech www.islero.com
Islero is a platform which
crowdsources equity research,
enabling investors to make smart
investment decisions.
www.stockflare.com
The easiest way to find new stock
ideas and health-check your
porfolio. 100% free. Everymarket
in the world.
www.credithq.co.uk
Welcome to CreditHQ - helping
small businesses make the right
decisions! Search over 7 million
company records to check their
credit status and payment
performance.
Travel, Mobility http://Bring4you.com
Bring4You is an open platform
connecting people who need to
send something with travelers
going that way. Say goodbye to
the post office!
www.lastseat.co.uk
Fly at the price you want by
sending bids to airlines to accept
or reject. You seat your price.
www.mytravelcat.com
Plan your next adventure. Create
your own customized itinerary.

15. Agenda
 Overview of Websummit
 Start-ups @Websummit
 Excursus on Internet of Things @Websummit
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16. Internet of Things (iOT): Facts & Figures
Software/Services and Connected Devices
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GE on the Internet of Things Opportunity
(total 2020 market for Software/Services)
 B2C applications: 82 US$ bn
 B2C platforms: 88 US$ bn
 Enterprise applications: 131 US$ bn
 Enterprise platform: 75 US$ bn
 Internet of Things applications: 125 US$ bn
 Internet of Things plattform: 100 US$ bn
Philips on Intelligent Lighting
 50 bn lights installed on Earth
 14 bn lights sold in 2014
Compared to
 1,3 bn smartphones
 0,3 bn PCs
 0,2 bn TVs

17. iOT and Drones in Agricultural Applications –
The more obvious and the not so obvious
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The more obvious:
A Smart Collar for Cows
The not so obvious:
Using Drones to Improve Potatoe Plants
www.dronedeploy.com
Dronedeploy is a platform form drones. It uses
infrared arial photos to evaluate the health of
plantations and the accuracy of sowing machines –
not to transport anything.
www.connecterra.io – “Fitbit for Cows”
The Connecterra Dairy Monitor provides accurate
estrus detection, health analysis and location services
for Dairy Cattle. This allows dairy farmers to free up
labor time, improve production per animal and save
significant amount of money by optimizing their
breeding cycles.

18. Contact
Stefan Behrendt
Founder I Managing Partner
DSP-Partners
M +49-151-12 10 75 99
www.dsp-partners.com
www.twitter.com/stbe
stefan.behrendt@dsp-partners.com
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