22. What is Design Thinking?
It’s a fluid but definable process involving several key components
COLLABORATIVE:
Working with people who share similar and dissimilar experiences to generate richer
work.
ABDUCTIVE:
Starts from a set of accepted facts and works back from their likely explanations.
EXPERIMENTAL:
Build prototypes. Pose hypotheses. Test them. Iterate. All to manage risk.
PERSONAL:
Realize each problem – and the people there to solve it – has a unique context.
INTEGRATIVE:
Seeing the whole system and its many connections.
INTERPRETIVE:
Creating the best way to frame the problem and judge the possible solutions.
33. Innovation has many forms
Incremental innovation requires different support from revolutionary
34. Be careful
how you
measure
success
Allow small, fragile ideas the time
to grow into big strong ones
35. It’s not
easy.
But it is possible. Project by
project
36. One size does
not fit all.
You need to build a culture of innovation that fits
your organisation
37. Innovation no longer just happens in R&D
Innovation is a team sport
Keep consumers at the haert of what you do
Innovation culture thrives on optimism & trust
Speed is good
Innovation has many forms
Be careful how you measure success
It’s not easy
One size does not fit all