SlideShare a Scribd company logo
1 of 44
Download to read offline
social by design
➡ what is social by
           design?
         ➡ user experience
agenda     vs.
           social experience
         ➡ open conversation
what is social by design?
modern web is being
rebuilt around people
Social Experience Design
Social Experience Design
Social Experience Design
what do we know
about people?
people are busy
people are lazy
people are
selfish
we think and learn visually
partial attention
multitasking
hair trigger
high expectations
“mAh” what?
technology
what about
everything else?
purpose & function
before
after
ecosystem architect
revolutionized
web of documents
web of people
Social Experience Design
are we social?
way of thinking
ancient social
electricity
social on demand
user experience
       VS

social experience
hci
social experience
ux




sx
ux




sx
ux




sx
social value
goodreads
uniteddogs
chickadvisor
geni
thank you

More Related Content

Viewers also liked

Viewers also liked (12)

Techstars presentation-jonah-lopin-july-2015
Techstars presentation-jonah-lopin-july-2015Techstars presentation-jonah-lopin-july-2015
Techstars presentation-jonah-lopin-july-2015
 
Scala - core features
Scala - core featuresScala - core features
Scala - core features
 
7 Dr. Hans Vásquez DIGEMID Peru
7 Dr. Hans Vásquez   DIGEMID Peru7 Dr. Hans Vásquez   DIGEMID Peru
7 Dr. Hans Vásquez DIGEMID Peru
 
創新與創業精神個案分享 趨勢科技專家服務
創新與創業精神個案分享 趨勢科技專家服務創新與創業精神個案分享 趨勢科技專家服務
創新與創業精神個案分享 趨勢科技專家服務
 
Tendinte in marketingul digital_2017
Tendinte in marketingul digital_2017Tendinte in marketingul digital_2017
Tendinte in marketingul digital_2017
 
Digitálne chuťovky s ADMA 10.11.2016: Čo sa deje po prezretí videa a banneru?...
Digitálne chuťovky s ADMA 10.11.2016: Čo sa deje po prezretí videa a banneru?...Digitálne chuťovky s ADMA 10.11.2016: Čo sa deje po prezretí videa a banneru?...
Digitálne chuťovky s ADMA 10.11.2016: Čo sa deje po prezretí videa a banneru?...
 
Scaling up key items
Scaling up key itemsScaling up key items
Scaling up key items
 
Kebijakan perikanan indonesia
Kebijakan perikanan indonesiaKebijakan perikanan indonesia
Kebijakan perikanan indonesia
 
Guía de buenas prácticas para desarrolladores web
Guía de buenas prácticas para desarrolladores webGuía de buenas prácticas para desarrolladores web
Guía de buenas prácticas para desarrolladores web
 
Learning Words, Grammar, & Pronunciation with Fun
Learning Words, Grammar, & Pronunciation with FunLearning Words, Grammar, & Pronunciation with Fun
Learning Words, Grammar, & Pronunciation with Fun
 
Estrategias de enseñanza en educación física
Estrategias de enseñanza en educación físicaEstrategias de enseñanza en educación física
Estrategias de enseñanza en educación física
 
Plaquette veille brand content 2016
Plaquette veille brand content 2016Plaquette veille brand content 2016
Plaquette veille brand content 2016
 

Similar to Social Experience Design

Introducing Human Computer Interaction
Introducing Human Computer InteractionIntroducing Human Computer Interaction
Introducing Human Computer Interactionhcicourse
 
Future Ready? Stop Waiting for What the Tech Will Do
Future Ready?  Stop Waiting for What the Tech Will DoFuture Ready?  Stop Waiting for What the Tech Will Do
Future Ready? Stop Waiting for What the Tech Will Dobudtheteacher
 
Smart World Stories Are The New Design Stories
Smart World Stories Are The New Design StoriesSmart World Stories Are The New Design Stories
Smart World Stories Are The New Design StoriesLuis Daniel Rodriguez
 
Future of insights. dina mehta. april 3, 2012 india social summit
Future of insights. dina mehta. april 3, 2012 india social summitFuture of insights. dina mehta. april 3, 2012 india social summit
Future of insights. dina mehta. april 3, 2012 india social summitDina Dastur Mehta
 
Co-creating the User Experience
Co-creating the User ExperienceCo-creating the User Experience
Co-creating the User ExperienceKshitiz Anand
 
New Cities Summit Paris: “Navigating the Meta-City”
New Cities Summit Paris: “Navigating the Meta-City”New Cities Summit Paris: “Navigating the Meta-City”
New Cities Summit Paris: “Navigating the Meta-City”frog
 
Anant National University - Interaction design - lesson 1
Anant National University - Interaction design - lesson 1Anant National University - Interaction design - lesson 1
Anant National University - Interaction design - lesson 1Ekta Rohra Jafri
 
Introduction to exploring hci
Introduction to exploring hciIntroduction to exploring hci
Introduction to exploring hcisawsan slii
 
What Digital Technology Does to Design & Innovation
What Digital Technology Does to Design & InnovationWhat Digital Technology Does to Design & Innovation
What Digital Technology Does to Design & InnovationFing
 
WordPress for the Humanities: Developing a Digital History Course
WordPress for the Humanities: Developing a Digital History CourseWordPress for the Humanities: Developing a Digital History Course
WordPress for the Humanities: Developing a Digital History Coursemichaeljkramer
 
Solace digital leadership (june 2014)
Solace digital leadership (june 2014)Solace digital leadership (june 2014)
Solace digital leadership (june 2014)Catherine Howe
 
NJEdge Summer Luncheon July 21, ,2016
NJEdge Summer Luncheon July 21, ,2016NJEdge Summer Luncheon July 21, ,2016
NJEdge Summer Luncheon July 21, ,2016Mark Frydenberg
 
Co-creating the User Experience - Kshitiz Anand
Co-creating the User Experience - Kshitiz Anand Co-creating the User Experience - Kshitiz Anand
Co-creating the User Experience - Kshitiz Anand STC India UX SIG
 
Emergent MEDIA, NEXT GEN THINKING
Emergent MEDIA, NEXT GEN THINKINGEmergent MEDIA, NEXT GEN THINKING
Emergent MEDIA, NEXT GEN THINKINGAnn DeMarle
 
2008 ms-being human
2008 ms-being human2008 ms-being human
2008 ms-being humanJan Mink
 
InfoCamp Seattle 2008 Introduction
InfoCamp Seattle 2008 IntroductionInfoCamp Seattle 2008 Introduction
InfoCamp Seattle 2008 IntroductionAaron Louie
 

Similar to Social Experience Design (20)

Introducing Human Computer Interaction
Introducing Human Computer InteractionIntroducing Human Computer Interaction
Introducing Human Computer Interaction
 
Dcu
DcuDcu
Dcu
 
Future Ready? Stop Waiting for What the Tech Will Do
Future Ready?  Stop Waiting for What the Tech Will DoFuture Ready?  Stop Waiting for What the Tech Will Do
Future Ready? Stop Waiting for What the Tech Will Do
 
Smart World Stories Are The New Design Stories
Smart World Stories Are The New Design StoriesSmart World Stories Are The New Design Stories
Smart World Stories Are The New Design Stories
 
picnic10 notes
picnic10 notespicnic10 notes
picnic10 notes
 
Future of insights. dina mehta. april 3, 2012 india social summit
Future of insights. dina mehta. april 3, 2012 india social summitFuture of insights. dina mehta. april 3, 2012 india social summit
Future of insights. dina mehta. april 3, 2012 india social summit
 
Co-creating the User Experience
Co-creating the User ExperienceCo-creating the User Experience
Co-creating the User Experience
 
Orafferty Socialdesign
Orafferty SocialdesignOrafferty Socialdesign
Orafferty Socialdesign
 
New Cities Summit Paris: “Navigating the Meta-City”
New Cities Summit Paris: “Navigating the Meta-City”New Cities Summit Paris: “Navigating the Meta-City”
New Cities Summit Paris: “Navigating the Meta-City”
 
Anant National University - Interaction design - lesson 1
Anant National University - Interaction design - lesson 1Anant National University - Interaction design - lesson 1
Anant National University - Interaction design - lesson 1
 
Introduction to exploring hci
Introduction to exploring hciIntroduction to exploring hci
Introduction to exploring hci
 
Mindful design for digital wellbeing
Mindful design for digital wellbeingMindful design for digital wellbeing
Mindful design for digital wellbeing
 
What Digital Technology Does to Design & Innovation
What Digital Technology Does to Design & InnovationWhat Digital Technology Does to Design & Innovation
What Digital Technology Does to Design & Innovation
 
WordPress for the Humanities: Developing a Digital History Course
WordPress for the Humanities: Developing a Digital History CourseWordPress for the Humanities: Developing a Digital History Course
WordPress for the Humanities: Developing a Digital History Course
 
Solace digital leadership (june 2014)
Solace digital leadership (june 2014)Solace digital leadership (june 2014)
Solace digital leadership (june 2014)
 
NJEdge Summer Luncheon July 21, ,2016
NJEdge Summer Luncheon July 21, ,2016NJEdge Summer Luncheon July 21, ,2016
NJEdge Summer Luncheon July 21, ,2016
 
Co-creating the User Experience - Kshitiz Anand
Co-creating the User Experience - Kshitiz Anand Co-creating the User Experience - Kshitiz Anand
Co-creating the User Experience - Kshitiz Anand
 
Emergent MEDIA, NEXT GEN THINKING
Emergent MEDIA, NEXT GEN THINKINGEmergent MEDIA, NEXT GEN THINKING
Emergent MEDIA, NEXT GEN THINKING
 
2008 ms-being human
2008 ms-being human2008 ms-being human
2008 ms-being human
 
InfoCamp Seattle 2008 Introduction
InfoCamp Seattle 2008 IntroductionInfoCamp Seattle 2008 Introduction
InfoCamp Seattle 2008 Introduction
 

Recently uploaded

Cybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxCybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxGDSC PJATK
 
Comparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioComparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioChristian Posta
 
Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1DianaGray10
 
Digital magic. A small project for controlling smart light bulbs.
Digital magic. A small project for controlling smart light bulbs.Digital magic. A small project for controlling smart light bulbs.
Digital magic. A small project for controlling smart light bulbs.francesco barbera
 
Linked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesLinked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesDavid Newbury
 
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfIaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfDaniel Santiago Silva Capera
 
PicPay - GenAI Finance Assistant - ChatGPT for Customer Service
PicPay - GenAI Finance Assistant - ChatGPT for Customer ServicePicPay - GenAI Finance Assistant - ChatGPT for Customer Service
PicPay - GenAI Finance Assistant - ChatGPT for Customer ServiceRenan Moreira de Oliveira
 
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostMatt Ray
 
OpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureOpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureEric D. Schabell
 
20200723_insight_release_plan_v6.pdf20200723_insight_release_plan_v6.pdf
20200723_insight_release_plan_v6.pdf20200723_insight_release_plan_v6.pdf20200723_insight_release_plan_v6.pdf20200723_insight_release_plan_v6.pdf
20200723_insight_release_plan_v6.pdf20200723_insight_release_plan_v6.pdfJamie (Taka) Wang
 
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesAI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesMd Hossain Ali
 
Machine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfMachine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfAijun Zhang
 
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfUiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfDianaGray10
 
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1DianaGray10
 
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Will Schroeder
 
UiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPathCommunity
 
Things you didn't know you can use in your Salesforce
Things you didn't know you can use in your SalesforceThings you didn't know you can use in your Salesforce
Things you didn't know you can use in your SalesforceMartin Humpolec
 
Videogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfVideogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfinfogdgmi
 
UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8DianaGray10
 
Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Commit University
 

Recently uploaded (20)

Cybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxCybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptx
 
Comparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioComparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and Istio
 
Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1
 
Digital magic. A small project for controlling smart light bulbs.
Digital magic. A small project for controlling smart light bulbs.Digital magic. A small project for controlling smart light bulbs.
Digital magic. A small project for controlling smart light bulbs.
 
Linked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesLinked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond Ontologies
 
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfIaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
 
PicPay - GenAI Finance Assistant - ChatGPT for Customer Service
PicPay - GenAI Finance Assistant - ChatGPT for Customer ServicePicPay - GenAI Finance Assistant - ChatGPT for Customer Service
PicPay - GenAI Finance Assistant - ChatGPT for Customer Service
 
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
 
OpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureOpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability Adventure
 
20200723_insight_release_plan_v6.pdf20200723_insight_release_plan_v6.pdf
20200723_insight_release_plan_v6.pdf20200723_insight_release_plan_v6.pdf20200723_insight_release_plan_v6.pdf20200723_insight_release_plan_v6.pdf
20200723_insight_release_plan_v6.pdf20200723_insight_release_plan_v6.pdf
 
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesAI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
 
Machine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfMachine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdf
 
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfUiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
 
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
 
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
 
UiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation Developers
 
Things you didn't know you can use in your Salesforce
Things you didn't know you can use in your SalesforceThings you didn't know you can use in your Salesforce
Things you didn't know you can use in your Salesforce
 
Videogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfVideogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdf
 
UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8
 
Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)
 

Social Experience Design