How to use various social media sites to build content, votes and links that will boost your search engine rankings and support your SEO (search engine optimization) efforts. Includes blogs, social networking sites (LinkedIn, Facebook, Plaxo, MySpace), microblogging (Twitter), video & photo-sharing (YouTube, Flickr), social bookmarking (Delicious, StumbleUpon, Digg), content sites (Squidoo, Wikipedia, HubPages, Knol) and social media press releases. Presented by Stacy Williams of Atlanta search engine marketing firm Prominent Placement.

1. Leveraging Social Media for SEO Purposes by Stacy Williams June 10, 2009 © 2009 Prominent Placement, Inc. All rights reserved. www.prominentplacement.com 1.888.SEM.MKTR (1.888.736.6587)

2. Obligatory Social Media Slide #1: Incredibly Fast Growth

3. Obligatory Social Media Slide #2: Huge Number of Sites List of over 400: traffikd.com/ social-media- websites/

4. Obligatory Social Media Slide #3: Amazing Business Benefits Build your brand Develop a community Communicate with prospects & customers Increase engagement & create fans Get feedback – listen to conversations Enhance corporate personality Get your message out quickly Market research Fast & affordable Third party credibility Thought leadership Reduce customer service costs Recruiting Increase media coverage Influence sales

5. SEO = Search Engine Optimization Goal: high organic rankings

9. Personal blog Business blog LinkedIn profile Video sharing site 3 rd party blog Twitter profile 3 rd party blog Facebook Organization Ning social media site

11. Search Engine Reputation Management

15. Quality Links Help Boost Your Site’s Organic Rankings

18. Determining If a Site is Using “Nofollow” (Method 1)

22. Now Let’s Get Down To Brass Tacks…

26. Separate Domain = More Real Estate in SERPs Main site Blog

31. Social Networking Sites

33. LinkedIn Personal Profile Appears in SERPs Control anchor text Links pass juice

34. LinkedIn Business Profile No way to change anchor text here Appears in SERPs Links pass juice

35. Facebook Personal Profile Appears in SERPs Can’t control anchor text. No link juice

36. Facebook Business Profile Appears in SERPs Can’t control anchor text. No link juice

38. Plaxo’s Default Public Profile

39. Plaxo’s Public Profile After Changing Settings

41. Microblogging Sites

42. Twitter May appear in SERPs. Can’t control anchor text. No link juice (supposedly) TIP: search Twitter for conversations about your industry – reach out to those people with quality content to get retweets & links

43. Video & Photo Sharing Sites

45. YouTube Videos in SERPs

46. Optimizing Flickr Photos Keywords in photo title (don’t need hyphens) Keywords in photo description and anchor text Keywords in tags Keywords in account name Appears in SERPs Can control anchor text. No link juice (supposedly)

47. Social Bookmarking Sites

48. Delicious Bookmarks Keywords in bookmark titles/links Keywords in bookmark descriptions Keywords in bookmark tags May appear in SERPs. Can control anchor text. No link juice

49. StumbleUpon May appear in SERPs. Can control anchor text. No link juice TIP: “Thumbs up” web pages that link to your site too! Keywords in title/link, review & tags

50. StumbleUpon Stumblers see this in Google’s SERPs. Stars are based on the number of “thumbs up” ratings from other Stumblers

51. Digg Keywords in title/link Keywords in description Number of “diggs” is critical Number of comments helps too May appear in SERPs. Can control anchor text. No link juice

53. Content Sites

54. Squidoo Lens Appears in SERPs Change anchor text Links pass juice URL: http://www.squidoo.com/ paid-search-predicting-success-for-pay-per-click-campaign

55. Squidoo Lensmaster Profile Appears in SERPs Change anchor text Links pass juice

57. Social Media Press Release: Optimize It Content is optimized Link to site with keyword in anchor text

58. Social Media Press Release Blog This Bookmarks Photos Share This Comments Technorati Tags Navigable Site Embedded

59. SERPs: Google News

60. SERPs: Google Main Results Optimized press release Optimized website

67. Personal blog Business blog LinkedIn profile Video sharing site 3 rd party blog Twitter profile 3 rd party blog Facebook Organization Ning social media site Dive in and someday this could be your brand!

68. For a copy of this presentation or to subscribe to our free monthly enewsletter on SEM topics, please email Stacy Williams at stacy [at] prominentplacement.com My blog: www.searchadvisory.net www.prominentplacement.com 1.888.SEM.MKTR (1.888.736.6587) © 2009 Prominent Placement, Inc. All rights reserved.