Lessons Learned from Angry Birds Character Design
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This document discusses the character design of the Angry Birds. It outlines the history of the Angry Birds franchise from its origins in 2009 to its peak popularity in 2012-2014 to the 2016 redesign for the movie. It then examines key aspects of the original character design including their use of simple shapes like circles, triangles, and ovals. It notes how variations in size and shape combinations create character variety. It also discusses the use of bright primary colors and how shape and color combined create instantly recognizable silhouettes. Finally, it analyzes how the characters convey emotion, with their anger hooking people in and starting the narrative of the game.
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Lessons Learned from Angry Birds Character Design
- 1. ANGRY BIRDS CHARACTER DESIGN OF Lessons from history
- 2. ABOUT ME My name is Stanislav Stanković I am a creative director at EA/Track20 studio in Helsinki, Finland
- 3. WHY THIS PRESENTATION? Good character design is extremely hard! Angry Birds, in their focus and simplicity, offer a valuable lessons in character design. These lessons are often taken for granted and ignored.
- 4. DISCLAIMER All views presented here are entirely my own. None of the original creators contributed to this presentation. I once worked for Rovio Ent. Ltd. but had no part in designing any of the characters.
- 6. —SOMEONE FAMOUS “An elegant weapon for a more civilized age.” ”
- 7. 1 HISTORY
- 8. ANGRY BIRDS TIMELINE ORIGINS Rovio founded, the original Angry Birds game published ZENITH Angry Birds franchise at peak popularity NEW ERA The Angry Birds Movie, fundamental character redesign 2003/2009 2012/2014 2016/2020
- 9. 4 000 000 000 Some of the most recognizable video game characters in the world! DOWNLOADS
- 10. 2009 ORIGINS The original Angry Birds characters were created by Jaakko Lisalo.
- 11. 2012 PEAK New games starting with AB Space and AB Star Wars, expanded greatly the original set of characters.
- 12. 2016 REDESIGN The characters underwent complete redesign for The Angry Birds Movie, abandoning most of the original features.
- 13. This presentation will focus completely on the original 2009 character design !!
- 14. 2 SHAPE
- 15. Many of the most recognizable characters can be reduced to very simple shapes CLASSICS
- 16. ...leading to silhouettes that are easily recognizable. CLASSICS
- 17. Angry Birds make use of some of the most simple shapes ANGRY BIRDS SHAPES
- 18. Circles, triangles, ovals and their combinations. ANGRY BIRDS SHAPES
- 19. VARIATIONS Variations in size and combination of shapes can be used to create variety of characters.
- 20. VARIATIONS Variations in size and combination of shapes can be used to create variety of characters.
- 21. FORM & FUNCTION Big size indicates heaviness and destructive power. Pointy shape implies a piercing action. Cluster missile function is shown by shape repetition.
- 22. 3 COLOR
- 23. The original flock makes use bright primary colors ANGRY BIRDS COLORS
- 24. PRIMARY COLORS Eye catching and familiar to everyone.
- 25. Combination of simple shapes and primary colors creates characters that are instantly recognizable! SHAPE + COLOR
- 26. FORM & FUNCTION Saturated colors of characters allow good separation from the more pastel backgrounds.
- 27. CHILD’S PLAY Every child can reproduce his favorite characters promoting the brand further!
- 28. 4 EMOTION
- 29. — L. TOLSTOY “Happy families are all alike; every unhappy family is unhappy in its own way.” ”
- 30. THE HOOK Emotions of others resonate with ourselves. Anger is an emotion that everyone can relate to. Everyone is angry sometimes.
- 31. WHY IS THIS BIRD ANGRY? It’s angry because the Bad Piggies have stolen its eggs The question pops to mind instantly The answer is the start of the story
- 32. The premise is absurd but it has all the elements of a narrative. THE STORY PROTAGONIST ANTAGONIST MOTIVE: Must protect eggs MOTIVE: Wants to eat eggs
- 33. 5 CONCLUSION
- 34. KEY TAKEAWAYS EMOTION: The seed of the narration SHAPE: Basic shapes that even a child can draw COLOR: Primary colors help character recognition ★ This is not a foolproof recipe guaranteeing success, it is rather something worth keeping in mind!
- 35. THANKS! Do you have any questions? stanislav.stankovic@gmail.com https://www.linkedin.com/in/stanislavstankovic/ THANKS! MANY