Study of mobile health&fitness apps and wearable devices market

1. Fitness in Mobile
Case-study
Created by

2. This overview covers the growing market of health and fitness (H&F)
mobile applications and wearable devices.
It contains:
• H&F applications market state and forecast
• Usage of H&F apps
• Types of H&F apps and best apps in each category
• Wearable devices market state and forecast
• Top wearable devices
• Rising trends on H&F apps market
• Conclusions
Case study is prepared by Stanfy team.
Stanfy is a leading mobile design and development company focused
on iOS and Android.
Summary

3. Apps market state
Health and fitness (H&F) applications market:
• Apps sales totaled $1.3 billion in 2012
• There are over 40,000 mobile H&F apps available
• Nearly 500k users globally downloaded and used
mobile H&F apps
• Downloads of H&F apps have doubled during 2012

4. Apps market forecast
• Analysts predict a significant
growth of H&F apps market over
the next several years
• A compounded annual growth
rate is about 42%
• Projected it will reach $10.2
billion by 2018

5. H&F apps usage
According to RuderFinn study:
• Users of H&F apps: 45% are Android fans, 33% - iOS
• Apps usage is slightly higher on the iPhone: 22% vs. 16%
those on Android

6. Popular H&F apps
Top of the most used H&F apps:
• Nutrition
• Training
• Calorie counters

7. Health And Fitness Apps
Overview
Types of apps:
• Motivation apps
• Distance trackers
• Calorie counters and diet
trackers
• Exercises guides

8. Motivation apps

9. Motivation: run
Nike+ Running
App tracks distance you've
covered, run pace and
time. Compares your
results with friends' ones.
Similar apps:
• RunKeeper
• Couch-to-5k
• Gipis Running

10. Motivation: Set goals
Lift
Set the goal for fitness or
anything else: drinking
water, going to bed before
midnight etc.
Similar apps:
• Everest
• Fig
• Fitocracy

11. Motivation:
Fun & Engagement
Zombies, Run!
Fun and challenging
game: once you slow
down, zombies reach you!
Similar apps:
• Fitness Games + Charity
• Teemo

12. Distance tracking apps

13. Moves
Automatically tracks all the
activities: walking, running,
cycling.
Similar apps:
• Pacer
• Endomondo
• Every Body Walk
• Fitbit and Nike+ Fuelband
– work with wearable
devices
Best pedometer apps

14. Nutrition trackers

15. MyFitnessPal
Great calorie counter and diet tracking service with apps for
iOS, Android, WP and Blackberry. Syncs data in all apps and
web service.
Similar apps:
• MealSnap
• Lose It!
• Loose Pants
Best diet trackers

16. Exercise guides

17. Best apps with workouts
Nike Training Club
Includes more than 100
workouts on four
directions: Get lean, Get
toned, Get strong and Get
focused
Similar apps:
• Jillian Michaels
• P90X
• TouchFit

18. Wearable Devices

19. Devices and Apps
Sport devices perform the tracking role, so
they require a mobile application to analyze
and store the data. Thus, all the major
devices are complemented by
the same-named app.
Often device producers open
API so other app developers
could use it. In that way the
device could be used by
more people in more
situations

20. Wearable Devices:
Market Perspective
In 2011 over 14
million devices were
shipped.
By 2016 this number
expected to grow by
171 million units.
Wearable devices have already made a revolution in
hi-tech fitness. Experts forecast the volume of this
market exceeds $12B by 2018.

21. Data Volumes Grow

22. Top Devices
• Bracelets: Fitbit Flex, Jawbone
Up, Nike Fuelband, Larklife
• Smartwatch: Pebble,
MotoActive, rumored Apple’s
iWatch
• Eyewear: Google Glass
• Pocket devices: Striiv, Fitbit One,
• Shoes: Nike

23. Rising Trends /1
Gamification And Socializing
Gamification. This is already a great instrument for users
engagement and education. Could help solve the problem
of idle apps by driving consumer participation and making
the platforms more compelling.
Socializing. Adding friend’s support turns dull fitness app
into a great competition! Studies claim that people involved
in a team-based weight-loss competition significantly influenced
each other's weight loss. Thus, in-app communities involve users
more and help achieve more

24. Rising Trends /2
Consumer Tech And Little Data
Consumer technology. Devices for health and fitness made
a buzz on CES 2013, for example HAPIFork, the Fitbit
Flexband and GPS for the Soul app.
Little data. That’s the data generated by individuals about
themselves and their environment. It could be collected and
analyzed by wearable devices and applications to monitor
health indices

25. Conclusions

26. • Health and fitness are global rising trends, and digital
world is ahead of it: expected apps market volume will
reach $10.2B by 2018
• There are 40,000 of health and fitness apps available.
The most popular among them are nutrition, training
and calorie counter apps.
• The fastest-developing branch of consumer electronics
is wearable devices. Experts forecast market volume
exceeds $12B by 2018
Conclusions /1

27. • The most successful apps meet such criteria:
 have clean and simple UI, great look-and-feel
 engage users with new challenges
 collect data and build progress timeline
 connect users to social networks for sharing progress
 build community of users with same goals
• Developers have to pay attention to gamification,
socializing, little data and wearable devices as the main
upcoming trends
Conclusions /2

28. About Stanfy
Mobile Design & Development Team
We create awesome iOS and Android apps
Visit us at stanfy.com