Facebook Timeline For Business Pages - a snapshot of all the recent changes that have taken place with Facebook pages. The addition of timeline offers marketers and clients a world of robust possibilities. Let us show you what's in store for your Facebook page! Includes dimensions of all the new Facebook features.

1. FACEBOOK TIMELINE
FOR BUSINESS PAGES
2012
2011
2010
2009
2008
2007
2006
Starmark
Branding
Advertising
Interactive
PR
2005
Direct
Mobile 2004
Social
Analytics 2003
2002
© COPYRIGHT • ALL RIGHTS RESERVED

2. Starmark: 30 Years of Excellence
Our Backbone:
Company Founded on Integrated Marketing
Interactive, Social & Public Relations
Return On Investment Focused
Top-10 Diversity Owned Company in Florida
Nationwide Recruitment
Recognized Top South Florida CEO
Includes:
Fort Lauderdale (Headquarters) Peggy Nordeen
CEO
San Juan, PR
Orlando, FL
STARMARK.COM © COPYRIGHT • ALL RIGHTS RESERVED

3. Starmark eTips !
• Weekly eTip Newsletters
• Based on Cutting Edge Current Trends
• Co-Authored In-house By Experts Within Discipline
• Ongoing App, Web & Media Testing
• Nationally Syndicated Content
• Industry Benchmarks
• Actionable Webinars
STARMARK.COM © COPYRIGHT • ALL RIGHTS RESERVED

5. Facebook Changes
Highlights
What’s New?
1. Facebook Timeline
2. Facebook Ads
3. Admin & Messages

6. Facebook Timeline
Highlights
Timeline:
• Everyone can preview now
• All pages convert to Timeline March 30th, 2012

7. Facebook Timeline
Highlights
How Timeline Is Different:
• Cover
• Apps
• Friend Activity
• Pinned Posts
• Larger Story Layouts
• Milestones

8. Timeline: Cover
Highlights
Profile “Avatar” Image: Cover:
• Square image only (minimum • Always public
180x180) • 851 X 315 pixels
• Needs to work independent of
cover as your wall post avatar

9. Timeline: Cover
Highlights
Cover images must be at least 399 pixels wide and may not contain:
• Price or purchase information, such as "40% off" or "Download it
at our website"
• Contact information, such as web address, email, mailing address
or other information intended for your Page's About section
• References to user interface elements, such as Like or Share, or
any other Facebook site features
• Calls to action, such as "Get it now" or "Tell your friends"
That also means: NO MORE “LIKE GATES” on the cover.

10. Timeline: Apps
Highlights
Apps
• “Tabs” are now “Apps” • Photos display by default
• Thumbnails can be edited • # of Likes can be displayed
• 3 apps decided by page
• 111 X 74 pixel thumbnails
• Up to 12 total apps in drop down
• 1 pixel internal border
Marketers: Apps can have incentive offers within them.

11. Timeline: Apps
Highlights
Apps Continued:
• New navigation above app
• 810 pixels wide
• NO DEFAULT LANDING TABS

12. Timeline: Friend Activity
Highlights
Friend Activity:
• Top right of timeline • Encourages “Social proof”
• # of friends that like a page • Shows to fans and non-fans
• Sample of your friends • Tags not required
• Featured friend comments

13. Timeline: Pinned Posts
Highlights
Pinned Posts
• Top left of timeline
• Up to 7 days
• Calls to action encouraged
• Can be targeted by location

14. Timeline: Larger Story Layouts
Highlights
• Links
• Photos
• Photo albums
• Video
• Starred posts (highlighted)
• Activity

15. Timeline: Larger Story Layouts
Highlights

16. Timeline: Story Admin
Highlights

17. Timeline: Milestones
Highlights

18. Timeline: Milestones
Highlights

19. Timeline: Milestones
Highlights
Benefits:
• Creates story around your brand
• Educates:
• Mission
• Values
• Culture
• History
• Offerings
• Gives a sense of longevity
• Creates a sense of trust

20. Facebook “Premium” Ads

21. Facebook Ads: Social Ads Boost
image
&
data
courtesy
of:
h3p://www.insidefacebook.com

22. Ads: “Offers”
Offers
• Replaces “Deals”
• In news feed
• Can be sponsored story
• Redeem via email or mobile

23. Admin and Messages
Highlights

24. Administration
Highlights
Admin
• Manage content, users
• Creates ads
• Share Facebook and email
• Get insights
• Request name change

25. Admin: Activity Log
Highlights
Click Admin / Manage / Use Activity Log:
• All content, mentions,
comments included
• Filter by date or story type
• View hidden posts, spam
• Hide, delete, highlight, change date

26. Admin: Messages
Highlights
Messages
• Can be turned off by page
• Fans and non-fans can message page
• Reply in admin
• Pages cannot message first
Be sure to check your “Messages” daily as part of your routine.

27. Facebook Pages:
http://www.learnfacebookpages.com/
Facebook Insight:
http://www.learnpageinsights.com/
Facebook For Business:
https://www.facebook.com/business/fmc/videos/

29. Thank You
Get our weekly eTips: etips.Starmark.com
Text “ETIP” to 24-7-365 to get our weekly eTip via SMS
Google: Justice Mitchell
VP, Interactive & Social Creative Director
jmitchell@starmark.com
@justicemitchell
STARMARK.COM
© 2011 STARMARK