This document provides guidance on developing a target market for a new restaurant and catering business. It discusses identifying potential customer groups among businesses and individuals, conducting market research on competitors and prospective customers, choosing a target market based on accessibility, lack of competition and ability to pay, and compiling a customer profile with demographic and psychographic information to guide sales and marketing efforts. The conclusion restates that the goal is to develop a clear target market for the new business.

2. Target Your Market Overview Business Plan Development Presented by: Starlette Edwards, Management Consultant Star Management Services