Startany webinar with Ross Kingsland, chairman at IMG, that took place on December 7, 2015.

1. Ross Kingsland
Founder and CEO
Inception Growth
@RossKingsland1
InceptionGrowth.net

2. Hacking Growth Hacking
1. Why Growth Hacking?
2. Growth Hacking Framework
@RossKingsland1

3. My Single Biggest Mistake
“I would rather be right, than rich”
@RossKingsland1

4. A New Hope
1. Have no assumptions
2. Test everything
3. Growth is a mindset
4. Must have Product / Market
Fit
@RossKingsland1

5. The Truth
@RossKingsland1

6. Who Do We Work With?
• Business Owners
• Founders
• CEOs
• Partners
• Boards
• Directors
Common Factor:
Everyone we work with wants a
significantstep change in their business growth
@RossKingsland1

7. @RossKingsland1

8. @RossKingsland1
In Other Words…
Accelerated Growth
Accelerated Growth
Current Growth
Check one two
three

9. Growth Is A Science
@RossKingsland1

10. Why Growth Hacking?
@RossKingsland1
Old school
traditional
marketing model

11. Lean Marketing
@RossKingsland1

12. The Growth Hacking Framework
@RossKingsland1

13. 5 Strategies You Can Use Today
@RossKingsland1

14. 1. Acquisition
@RossKingsland1

15. 1. Acquisition
@RossKingsland1
Examples:
• SEO
• Viral Marketing
• Strategic Partnerships
• PR
• Unconventional PR
• Search Engine Marketing
• Social and Display Ads
• Offline Ads
• Email Marketing
• Blogs
• Content Marketing
• Target Market Blogs
• Business Development
• Sales
• Affiliate Programs
• Existing Platforms
• Trade Shows
• Offline Events
• Speaking Engagements
• Social Media

16. 1. Acquisition
• Original advertising strategy: Billboards and Radio
Ads
• Get creative
• “PS: I Love You. Get Your Free E-Mail At Hotmail”
• Why it works: Unexpected, Emotional, Secret,
Exclusive, Novel
@RossKingsland1

17. 2. Activation
@RossKingsland1

18. 2. Activation
@RossKingsland1
The problem with activation
Lack Of Trust

19. 2. Activation
@RossKingsland1
Results In Advance
Lack Of Trust
Step 1 Step 2 Step 4 Step 5Step 3

20. 2. Activation
@RossKingsland1
Results In Advance
Lack Of Trust
Step 1 Step 2 Step 4 Step 5Step 3
TRUST IN YOU

21. 3. Retention
@RossKingsland1

22. 3. Retention
@RossKingsland1
• Reduce churn
• Executive team set a goal of acquiring 200
million users in 12 months
• 7 friends in 10 days
• Focus on reducing “Friction”

23. 4. Referral
@RossKingsland1

24. 4. Referral
@RossKingsland1

25. 4. Referral
• Make it easy to share
• Make it fun to share
• Appeal to their core desires
• “Simple does not mean easy”
@RossKingsland1

26. 5. Revenue
@RossKingsland1

27. 5. Revenue
@RossKingsland1

28. 5. Revenue
@RossKingsland1
• MRR = Monthly Recurring Revenue

29. 5. Revenue
@RossKingsland1
Split test all revenue streams
For example:
• Freemium vs $1 trial
• Universal increase across all services
• $1 trial for $x service for X months
• Phone numbers for “increase security”
• “Black” / “Cyber” what ever day you want

30. Hacking Growth Hacking
@RossKingsland1

31. Resources For You
www.InceptionGrowth.net/growthhacking
@RossKingsland1
ross@inceptionbusinesssolutions.com