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IT and Startups are connected
with other industries
Elise Sass
Startup-Lead in Central Eastern Europe
Microsoft
My background
• Phycology from tartu university
• MSE Interactve Media
• Community Manager at United Dogs and Cats
• Founder of Social Fox Media
• Organizer and Mentor of Garage48 hackathons
• Community Manager of Elegran Real Estate in New York
• Founding team member of Startup Wise Guys Accelerator
• Startup-Lead @ Microsoft Central Eastern Europe
• Talking with startups from US, Europe, Africa
Why to become an
entrepreneur?
• To have Power
• To control your time
• To become rich
• To Change the World
“
”
WOULD YOU BECOME AN ENTREPRENEUR IF YOU
KNEW THAT IN 10 YEARS YOU HAVE 0 MONEY BUT
HAVE INFLUENCED MILLIONS OF PEOPLE?
PHIL LIBIN
Founder of Evernote
Startup
• Scale quickly
• Solving critical pain points
• Innovative
• Takes new approach or turn
• Muffin café next door?
How to turn a muffin café an
innovative IT startup?
Café needs
• Innovation
• Production
• Delivering
• Channels
• Online
• Mobile
IT startups and other
industries
• Medicine, health, wellness
• Banking, finance
• Education
• Agriculture
• Travel
• Fashion industry
Ideas come from
daily life
• Find a trustworthy babysitter
• Get a closest taxi
• Call an ambulance –
• what if you’re deaf?
• Get E-Kool to M-Kool
Business to Business ideas
• How to make services better
• Simple and easy program
• New industries need different services
• Small, medium businesses versus
corporations
Brilliant ideas
• Not original
• Facebook, Google, Skype
• Competition - why you are better?
• Share Ideas
• Validate ideas
• Analyze feedback from mentors, advisors, users - why?
• Understand Target group
• Solve a pain that you care
Repeating ideas
• Need to find a trustworthy babysitter (Lastehoid/Pere24)
• Companies need staff quickly (GoWorkaBit)
• View and play with government budget (MeieRaha)
• Need to measure chunks of logs (TimberDiameter)
• The price of fuel in different stations (MafutaGO)
• Share a car or call a taxi (Taxify, Carhopper, Uber, Heilo)
Thank you!
Elise Sass

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2014 11-15 How are IT and other industries connected with each other

  • 1. IT and Startups are connected with other industries Elise Sass Startup-Lead in Central Eastern Europe Microsoft
  • 2. My background • Phycology from tartu university • MSE Interactve Media • Community Manager at United Dogs and Cats • Founder of Social Fox Media • Organizer and Mentor of Garage48 hackathons • Community Manager of Elegran Real Estate in New York • Founding team member of Startup Wise Guys Accelerator • Startup-Lead @ Microsoft Central Eastern Europe • Talking with startups from US, Europe, Africa
  • 3. Why to become an entrepreneur? • To have Power • To control your time • To become rich • To Change the World
  • 4. “ ” WOULD YOU BECOME AN ENTREPRENEUR IF YOU KNEW THAT IN 10 YEARS YOU HAVE 0 MONEY BUT HAVE INFLUENCED MILLIONS OF PEOPLE? PHIL LIBIN Founder of Evernote
  • 5. Startup • Scale quickly • Solving critical pain points • Innovative • Takes new approach or turn • Muffin café next door?
  • 6. How to turn a muffin café an innovative IT startup?
  • 7. Café needs • Innovation • Production • Delivering • Channels • Online • Mobile
  • 8. IT startups and other industries • Medicine, health, wellness • Banking, finance • Education • Agriculture • Travel • Fashion industry
  • 9. Ideas come from daily life • Find a trustworthy babysitter • Get a closest taxi • Call an ambulance – • what if you’re deaf? • Get E-Kool to M-Kool
  • 10. Business to Business ideas • How to make services better • Simple and easy program • New industries need different services • Small, medium businesses versus corporations
  • 11. Brilliant ideas • Not original • Facebook, Google, Skype • Competition - why you are better? • Share Ideas • Validate ideas • Analyze feedback from mentors, advisors, users - why? • Understand Target group • Solve a pain that you care
  • 12. Repeating ideas • Need to find a trustworthy babysitter (Lastehoid/Pere24) • Companies need staff quickly (GoWorkaBit) • View and play with government budget (MeieRaha) • Need to measure chunks of logs (TimberDiameter) • The price of fuel in different stations (MafutaGO) • Share a car or call a taxi (Taxify, Carhopper, Uber, Heilo)

Editor's Notes

  1. http://www.youtube.com/watch?v=exmwSxv7XJI
  2. http://mashable.com/2014/06/24/booming-industries/ Medicine – Banking – Transferwise Education - E-Kool, M kool Agricilture - Vitalfields Travel - Like a Local Guide Fashion - Fits.me