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2014 11-15 How are IT and other industries connected with each other
1. IT and Startups are connected
with other industries
Elise Sass
Startup-Lead in Central Eastern Europe
Microsoft
2. My background
• Phycology from tartu university
• MSE Interactve Media
• Community Manager at United Dogs and Cats
• Founder of Social Fox Media
• Organizer and Mentor of Garage48 hackathons
• Community Manager of Elegran Real Estate in New York
• Founding team member of Startup Wise Guys Accelerator
• Startup-Lead @ Microsoft Central Eastern Europe
• Talking with startups from US, Europe, Africa
3. Why to become an
entrepreneur?
• To have Power
• To control your time
• To become rich
• To Change the World
4. “
”
WOULD YOU BECOME AN ENTREPRENEUR IF YOU
KNEW THAT IN 10 YEARS YOU HAVE 0 MONEY BUT
HAVE INFLUENCED MILLIONS OF PEOPLE?
PHIL LIBIN
Founder of Evernote
5. Startup
• Scale quickly
• Solving critical pain points
• Innovative
• Takes new approach or turn
• Muffin café next door?
6. How to turn a muffin café an
innovative IT startup?
8. IT startups and other
industries
• Medicine, health, wellness
• Banking, finance
• Education
• Agriculture
• Travel
• Fashion industry
9. Ideas come from
daily life
• Find a trustworthy babysitter
• Get a closest taxi
• Call an ambulance –
• what if you’re deaf?
• Get E-Kool to M-Kool
10. Business to Business ideas
• How to make services better
• Simple and easy program
• New industries need different services
• Small, medium businesses versus
corporations
11. Brilliant ideas
• Not original
• Facebook, Google, Skype
• Competition - why you are better?
• Share Ideas
• Validate ideas
• Analyze feedback from mentors, advisors, users - why?
• Understand Target group
• Solve a pain that you care
12. Repeating ideas
• Need to find a trustworthy babysitter (Lastehoid/Pere24)
• Companies need staff quickly (GoWorkaBit)
• View and play with government budget (MeieRaha)
• Need to measure chunks of logs (TimberDiameter)
• The price of fuel in different stations (MafutaGO)
• Share a car or call a taxi (Taxify, Carhopper, Uber, Heilo)
http://mashable.com/2014/06/24/booming-industries/
Medicine –
Banking – Transferwise
Education - E-Kool, M kool
Agricilture - Vitalfields
Travel - Like a Local Guide
Fashion - Fits.me