1430 jeff gothelf - the ladders case study - sll-conf_2011_gothelf

•

8 likes•3,463 views

Eric Ries

Business

Who is this guy? I like to point Jeff Gothelf Currently: Director of UX at TheLadders.com Previously: Publicis Modem, Webtrends, AOL, Fidelity and an assortment of startups Blog: www.jeffgothelf.com/blog Twitter: @jboogie Email: jgothelf@theladders.com

Job site for professionals earning $100k or more and the recruiters/employers looking to hire them. #LeanUX | @jboogie

Everything was butterflies and rainbows in our waterfall world I couldn’t find a pic of a waterfall, a rainbow AND butterflies….sorry. ,[object Object]

Explicit hand-offs#LeanUX | @jboogie http://www.niagarafallscanadapics.net/Niagara-falls-Canada-rainbow-pdam2.jpg

We were in the deliverables business It was the way we’d “always” worked #LeanUX | @jboogie http://www.niagarafallscanadapics.net/Niagara-falls-Canada-rainbow-pdam2.jpg

…and then we became an Agile shop Moving away from big design up front and deliverables We needed to get out of the deliverables business! #LeanUX | @jboogie

Tactic 1: Style guides #LeanUX | @jboogie

Style guides get the mundane out of the way Allow team to focus on core design problems #LeanUX | @jboogie

Create a re-usable asset library Not just for designers, but for developers too! #LeanUX | @jboogie

Tactic 2: Collaborative Problem Solving #LeanUX | @jboogie

Design studios Focus the team on solving a problem, not implementing a solution #LeanUX | @jboogie

Outcome, not output Create just enough design to get started #LeanUX | @jboogie

Tactic 3: Pair developers and designers #LeanUX | @jboogie

Pairing saves time It also levels the playing field #LeanUX | @jboogie http://hoveringartdirectors.tumblr.com/page/2

What's hot

2010 03 09 the lean startup - gdcEric Ries

[DevDay2019] Why you'll lose without UX Design - By Szilard Toth, CTO at e·pi...DevDay.org

2012 05 15 eric ries the lean startup pwc canadaEric Ries

Lean startupSachidananda Benegal

Lean Startup at IGN - presentation at SLLCONF 2011Eric Ries

Lean Startup - by Hristo Neychev (bring your ideas to life faster, smarter, a...Hristo Neychev

Lean Startup: How Development Looks Different at a StartupAbby Fichtner

2010 04 28 The Lean Startup webinar for the Lean Enterprise InstituteEric Ries

Lean startupJérôme Kehrli

Eric Ries - The Lean Startup - RailsConf 2011Eric Ries

Robert Fan - 2012 Lean Startup ConferenceEric Ries

Trends in Agile SoftwareSteve Rogalsky

Implementing Dual-Track Agile :: Lessons from the trenches @ITSpring.by May 2019Pedro Teixeira

2011 10 12 eric ries lean startup web 2.0 expo ny keynoteEric Ries

Why accountants don’t run startups sllcStanford University

Lean startup workshop: practical ways to turn your idea into a successful pro...Made by Many

Startup Glossary - Exec I/OInstitute for Business Innovation

Lean Startup SummaryRahul Dhimole

Understanding the Lean StartupRic Pratte

The Lean Startup - BasicsNETNODE AG

What's hot (20)

2010 03 09 the lean startup - gdc

[DevDay2019] Why you'll lose without UX Design - By Szilard Toth, CTO at e·pi...

2012 05 15 eric ries the lean startup pwc canada

Lean startup

Lean Startup at IGN - presentation at SLLCONF 2011

Lean Startup - by Hristo Neychev (bring your ideas to life faster, smarter, a...

Lean Startup: How Development Looks Different at a Startup

2010 04 28 The Lean Startup webinar for the Lean Enterprise Institute

Lean startup

Eric Ries - The Lean Startup - RailsConf 2011

Robert Fan - 2012 Lean Startup Conference

Trends in Agile Software

Implementing Dual-Track Agile :: Lessons from the trenches @ITSpring.by May 2019

2011 10 12 eric ries lean startup web 2.0 expo ny keynote

Why accountants don’t run startups sllc

Lean startup workshop: practical ways to turn your idea into a successful pro...

Startup Glossary - Exec I/O

Lean Startup Summary

Understanding the Lean Startup

The Lean Startup - Basics

Similar to 1430 jeff gothelf - the ladders case study - sll-conf_2011_gothelf

(Agile 2011) Lean UX: Getting Out of the Deliverables BusinessJeff Gothelf

Lean UX: Getting out of the deliverables businessJeff Gothelf

LeanUX: Getting out of the Deliverables BusinessMatthew Mamet

Lean UX at Work at TheLaddersJeff Gothelf

Lean UX: Building a shared understanding to get out of the deliverables businessJeff Gothelf

A UIE Virtual Seminar, Lean UX: Getting Out of the Deliverables BusinessUIEpreviews

Summer Training Report 2022.pptxShivam306224

AgileLIVE Webinar: Build a DevOps Culture & Infrastructure for Success Part 1VersionOne

Think horizontally @CodemotionAndrea Giuliano

Think horizontally ood, ddd and bddGiulio De Donato

DevOps Dilemma - Make Dev work with Ops!Sandeep Joshi

DevOps?! That's not my job! - Nathen Harvey, Chef - DevOpsDays Tel Aviv 2016DevOpsDays Tel Aviv

14.1 featuresCurtis Tsang

Lean UX presentation (UXSG meetup #9)UX Consulting Pte Ltd

How Agile Are You Really?Karoliina Luoto

(PROJEKTURA) lean and agile for corporation @Cotrugli MBARatko Mutavdzic

[Tuyen nguyen]waterfall&agileTuyenNguyen457

Introducing techsharpPrashanth Panduranga

DevOps and Digital TransformationOmid Shariati

How DevOps Impact Product Management by xOps Co-FoundersProduct School

Similar to 1430 jeff gothelf - the ladders case study - sll-conf_2011_gothelf (20)

(Agile 2011) Lean UX: Getting Out of the Deliverables Business

Lean UX: Getting out of the deliverables business

LeanUX: Getting out of the Deliverables Business

Lean UX at Work at TheLadders

Lean UX: Building a shared understanding to get out of the deliverables business

A UIE Virtual Seminar, Lean UX: Getting Out of the Deliverables Business

Summer Training Report 2022.pptx

AgileLIVE Webinar: Build a DevOps Culture & Infrastructure for Success Part 1

Think horizontally @Codemotion

Think horizontally ood, ddd and bdd

DevOps Dilemma - Make Dev work with Ops!

DevOps?! That's not my job! - Nathen Harvey, Chef - DevOpsDays Tel Aviv 2016

14.1 features

Lean UX presentation (UXSG meetup #9)

How Agile Are You Really?

(PROJEKTURA) lean and agile for corporation @Cotrugli MBA

[Tuyen nguyen]waterfall&agile

Introducing techsharp

DevOps and Digital Transformation

How DevOps Impact Product Management by xOps Co-Founders

Recently uploaded

8447779800, Low rate Call girls in Tughlakabad Delhi NCRashishs7044

International Business Environments and Operations 16th Global Edition test b...ssuserf63bd7

Investment in The Coconut Industry by Nancy Cheruiyotictsugar

MAHA Global and IPR: Do Actions Speak Louder Than Words?Olivia Kresic

Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...ShrutiBose4

Call Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / Ncrdollysharma2066

Market Sizes Sample Report - 2024 EditionMintel Group

Case study on tata clothing brand zudio in detailAriel592675

India Consumer 2024 Redacted Sample ReportMintel Group

Buy gmail accounts.pdf Buy Old Gmail AccountsBuy Verified Accounts

(Best) ENJOY Call Girls in Faridabad Ex | 8377087607dollysharma2066

Islamabad Escorts | Call 03070433345 | Escort Service in IslamabadAyesha Khan

Memorándum de Entendimiento (MoU) entre Codelco y SQMVoces Mineras

8447779800, Low rate Call girls in Rohini Delhi NCRashishs7044

Kenya Coconut Production Presentation by Dr. Lalith Pereraictsugar

Independent Call Girls Andheri Nightlaila 9967584737Riya Pathan

8447779800, Low rate Call girls in Saket Delhi NCRashishs7044

Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menzaictsugar

Call Us ➥9319373153▻Call Girls In North GoaCall girls in Goa, +91 9319373153 Escort Service in North Goa

Organizational Structure Running A Successful BusinessSeta Wicaksana

Recently uploaded (20)

8447779800, Low rate Call girls in Tughlakabad Delhi NCR

International Business Environments and Operations 16th Global Edition test b...

Investment in The Coconut Industry by Nancy Cheruiyot

MAHA Global and IPR: Do Actions Speak Louder Than Words?

Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...

Call Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / Ncr

Market Sizes Sample Report - 2024 Edition

Case study on tata clothing brand zudio in detail

India Consumer 2024 Redacted Sample Report

Buy gmail accounts.pdf Buy Old Gmail Accounts

(Best) ENJOY Call Girls in Faridabad Ex | 8377087607

Islamabad Escorts | Call 03070433345 | Escort Service in Islamabad

Memorándum de Entendimiento (MoU) entre Codelco y SQM

8447779800, Low rate Call girls in Rohini Delhi NCR

Kenya Coconut Production Presentation by Dr. Lalith Perera

Independent Call Girls Andheri Nightlaila 9967584737

8447779800, Low rate Call girls in Saket Delhi NCR

Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza

Call Us ➥9319373153▻Call Girls In North Goa

Organizational Structure Running A Successful Business

1430 jeff gothelf - the ladders case study - sll-conf_2011_gothelf

1. How TheLadders.com Got Out of the Deliverables Business A Case Study #LeanUX | @jboogie http://talkingtraffic.org/wp-content/images/stack_documents.jpg

2. Who is this guy? I like to point Jeff Gothelf Currently: Director of UX at TheLadders.com Previously: Publicis Modem, Webtrends, AOL, Fidelity and an assortment of startups Blog: www.jeffgothelf.com/blog Twitter: @jboogie Email: jgothelf@theladders.com

3. Job site for professionals earning $100k or more and the recruiters/employers looking to hire them. #LeanUX | @jboogie

5. Thick functional specs

6. In-depth wireframe decks

7. Long visual design cycles

8. Late-stage user validation and testing

9. Explicit hand-offs#LeanUX | @jboogie http://www.niagarafallscanadapics.net/Niagara-falls-Canada-rainbow-pdam2.jpg

10. We were in the deliverables business It was the way we’d “always” worked #LeanUX | @jboogie http://www.niagarafallscanadapics.net/Niagara-falls-Canada-rainbow-pdam2.jpg

11. …and then we became an Agile shop Moving away from big design up front and deliverables We needed to get out of the deliverables business! #LeanUX | @jboogie

12. Tactic 1: Style guides #LeanUX | @jboogie

13. Style guides get the mundane out of the way Allow team to focus on core design problems #LeanUX | @jboogie

14. Create a re-usable asset library Not just for designers, but for developers too! #LeanUX | @jboogie

15. Tactic 2: Collaborative Problem Solving #LeanUX | @jboogie

16. Design studios Focus the team on solving a problem, not implementing a solution #LeanUX | @jboogie

17. Outcome, not output Create just enough design to get started #LeanUX | @jboogie

18. Tactic 3: Pair developers and designers #LeanUX | @jboogie

19. Pairing saves time It also levels the playing field #LeanUX | @jboogie http://hoveringartdirectors.tumblr.com/page/2

20. Big Learning #1: Human to human > Paper to human #LeanUX | @jboogie

21. Conversation and collaboration are faster Get to validated learningsearlier #LeanUX | @jboogie http://www.enterpriseirregulars.com/wordpress/wp-content/uploads/2010/04/conversation.jpg

22. Big Learning #2: Personality and attitude are key to success #LeanUX | @jboogie

23. Stay open to new ways of working together Transparency builds trust #LeanUX | @jboogie

24. Thanks! Please reach out with questions. @jboogie jeff@jeffgothelf.com www.jeffgothelf.com/blog #LeanUX | @jboogie

Editor's Notes

#LeanUX hash tag

1430 jeff gothelf - the ladders case study - sll-conf_2011_gothelf

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Similar to 1430 jeff gothelf - the ladders case study - sll-conf_2011_gothelf

Similar to 1430 jeff gothelf - the ladders case study - sll-conf_2011_gothelf (20)

More from Eric Ries

More from Eric Ries (20)

Recently uploaded

Recently uploaded (20)

1430 jeff gothelf - the ladders case study - sll-conf_2011_gothelf

Editor's Notes