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Ian mcfarland lean_startup_case_study_(sxsw)_
1.
Our Best Waterfall
Experience Ever ...and why it sucked. Ian McFarland, VP Technology, Pivotal Labs, Inc. ian@pivotallabs.com
2.
The 500 Page
PRD ...a true story. lotyloty
3.
4.
5.
6.
Wasted Effort Bad Design
Decision Discovery of Bad Design Decision Unvalidated Design
7.
Smithsonian
8.
• Waterfall is
great if you know exactly what you need to build, and get it exactly right up front. Knowing exactly what to build saves development time. • But even then... Ken Lund
9.
Change
Change • ...it happens. null0
10.
Wasted Effort Bad Design
Decision Discovery of Bad Design Decision Unvalidated Design
11.
1 Month, 1
Year Why Waterfall Fails
12.
Kevin Krejci
13.
Development
Launch Why Waterfall Fails
14.
Wasted Effort Bad Design
Decision Discovery of Bad Design Decision Unvalidated Design
15.
1 Month, 1
Year Bad Design Decision Discovery of Bad Design Decision Why Waterfall Fails
16.
1 Week, 1
day, 1 minute Bad Design Decision Discovery of Bad Design Decision Why Iterative Succeeds
17.
@imf
