FInalist presentation for Lean Startup Machine NY on April 03, 2011

1. #lsmnyc

2. The Premise
A website for K-12 teachers that allows them
to quickly find high quality, relevant online
content for their classrooms.

4. Out the Building

5. Learnings.
1. Teachers spend $ on classrooms, but not on
content
2. Teachers search the web for content in
support of their lesson plans, to varying
degrees
3. Searching for content ≠ high pain
4. Schools have a role 'media coordinator /
curriculum coordinator' who MAY have budget
for content

8. Pivot
Focus on helping new teachers develop
lesson plans quickly.

9. New Assumptions
Lesson planning is most painful for new teachers.
Younger teachers embrace technology more.
These teachers spend >10 hrs each week planning.

11. Out the Building Again

13. Pivot
Our customer is not a teacher.
Our customer is the school: principals and administrators.

15. Roadblock

16. Hack
Get teachers to "spend currency" by
reaching out to principal.

17. Wireframe MVP

18. Mechanical Turk MVP

19. Mechanical Turk MVP
Goal:
http://www.snappschool.com/t/1

20. Validated Learning
Teacher recommendations lead to purchases by Principals
Teachers are willing to request this product
>40% of teachers are willing to request this product

21. Next Steps
If we had more time, we would:
focus on Principals
get an MVP in front of Principals