More Related Content Similar to Stephanie Hay - Lean Startup Conference 2012 Similar to Stephanie Hay - Lean Startup Conference 2012 (20) Stephanie Hay - Lean Startup Conference 20121. @steph_hay
Lean Content
Using words to acquire users
12.03.12
6. @steph_hay
http://www.foodchannel.com/media/uploads/istock_000008906736xsmall.jpg
http://4.bp.blogspot.com/_S7mRAnge4a8/SOJqO8i8SqI/AAAAAAAAAXY/t109sHkKBi0/s400/100_0409.jpg
7. @steph_hay
Everything is
“the best”
Easy. Innovative. Most. Powerful. Beautiful. Fast.
Affordable. Intuitive. Efficient. Effective. Secure.
Award-winning. Cross-platform. Simple.
8. @steph_hay
Everything is not
“the best”
Disappointing. Buggy. Cancel. Refund. Cluttered.
Overwhelming. Crap. Incompatible. Doesn’t work.
Unusable. Impossible. Frustrating. Difficult. Spammy.
10. @steph_hay
http://mashable.com/wp-content/uploads/2012/06/mcdonalds-burger-600.jpeg
http://blogs-images.forbes.com/johnclarke/files/2012/07/ronald_mcdonald_jumping1-1.jpg
22. @steph_hay
2.
Apply “The Mom Test”
If you’d feel like a tool saying it your
mom, you likely sound like a tool
Prioritize clarity, always
38. stephaniehay.com
http://www.titaneer.com/wp-content/uploads/2012/08/youre-awesome-359x198.jpg