SlideShare a Scribd company logo
1 of 15
Genesis
Genesis
1.Write for the Right Reasons

 Wrong Reasons         Right Reasons

 Make money            Enrich people’s lives

 Increase consulting   Further a cause

 Increase speeches     Meet an intellectual
                       challenge
2. Use Microsoft Word

      Styles            Standard


                        Editors
                        Testers
                        Designers
                        Resellers
3. Write Every Day
4. Build Your Marketing Platform




                           Sector
           Curator
                           expert
5. Start with a Kindle Ebook

                      Google Kobo
               Nook


      iBooks



                                    Amazon


      iTunes
6. Tap the Crowd


    Outline   Manuscript   PDF
7. Hire a Copyeditor


                       10 friends

                       60 testers

                       2 authors


                       1,400 mistakes
8. Hire a Cover Designer
9. Test Your Ebook

Tablets
Apps
Cloud Readers
                iBooks
10. Never Give Up
Match the rejection to the book
                               “His frenetic and scrambled
“We are not interested in
                                prose perfectly express the
 science fiction which deals                                   “It is impossible to sell
                                feverish travels of the Beat
 with negative utopias.                                         animal stories in the USA.”
                                Generation. But is that
 They do not sell.”
                                enough? I don’t think so.”
Artisanal Publishing Hall of Fame
APEthebook.com   bit.ly/apecommunity
                           Slides design by anafxfz.com

More Related Content

Viewers also liked

Depositphotos presentation @ IDCEE2014
Depositphotos presentation @ IDCEE2014Depositphotos presentation @ IDCEE2014
Depositphotos presentation @ IDCEE2014Yevgen Sysoyev
 
Silicon Valley Open Doors - IDCEE2013 presentation
Silicon Valley Open Doors - IDCEE2013 presentationSilicon Valley Open Doors - IDCEE2013 presentation
Silicon Valley Open Doors - IDCEE2013 presentationStas Khirman
 
Smart Phone Revolution - IDCEE2013 presentation
Smart Phone Revolution - IDCEE2013 presentationSmart Phone Revolution - IDCEE2013 presentation
Smart Phone Revolution - IDCEE2013 presentationStas Khirman
 
IT is the key economic link between USA and Ukraine
IT is the key economic link between USA and UkraineIT is the key economic link between USA and Ukraine
IT is the key economic link between USA and UkraineYevgen Sysoyev
 
Давайте делать Inbound marketing! часть 2
Давайте делать Inbound marketing! часть 2Давайте делать Inbound marketing! часть 2
Давайте делать Inbound marketing! часть 2Kirill Sopot
 
Как нельзя писать бизнес-план
Как нельзя писать бизнес-планКак нельзя писать бизнес-план
Как нельзя писать бизнес-планPavel Cherkashin
 
National project Innovative Ukraine
National project Innovative UkraineNational project Innovative Ukraine
National project Innovative UkraineYevgen Sysoyev
 
[TEC event] 'Start-up King' Mike Cassidy: How to build 4 successful companies...
[TEC event] 'Start-up King' Mike Cassidy: How to build 4 successful companies...[TEC event] 'Start-up King' Mike Cassidy: How to build 4 successful companies...
[TEC event] 'Start-up King' Mike Cassidy: How to build 4 successful companies...Stas Khirman
 
Національний проект Інноваційна Україна
Національний проект Інноваційна УкраїнаНаціональний проект Інноваційна Україна
Національний проект Інноваційна УкраїнаYevgen Sysoyev
 
Legal Issues with Global Startups : Incorporating, IP Protection, VC Financin...
Legal Issues with Global Startups : Incorporating, IP Protection, VC Financin...Legal Issues with Global Startups : Incorporating, IP Protection, VC Financin...
Legal Issues with Global Startups : Incorporating, IP Protection, VC Financin...Stas Khirman
 
Национальный проект Инновационная Украина
Национальный проект Инновационная УкраинаНациональный проект Инновационная Украина
Национальный проект Инновационная УкраинаYevgen Sysoyev
 
Top 100 крупнейших стартапов в Украине по версии AVentures Capital
Top 100 крупнейших стартапов в Украине по версии AVentures CapitalTop 100 крупнейших стартапов в Украине по версии AVentures Capital
Top 100 крупнейших стартапов в Украине по версии AVentures CapitalYevgen Sysoyev
 
Зачем выводить свой стартап в Кремниевую Долину и с чего начать?
Зачем выводить свой стартап в Кремниевую Долину и с чего начать?Зачем выводить свой стартап в Кремниевую Долину и с чего начать?
Зачем выводить свой стартап в Кремниевую Долину и с чего начать?Pavel Cherkashin
 
Betty Kayton : Building an Operating Plan and Financial Model
Betty Kayton : Building an Operating Plan and Financial ModelBetty Kayton : Building an Operating Plan and Financial Model
Betty Kayton : Building an Operating Plan and Financial ModelStas Khirman
 
ИТ Форум 2015, Запорожье, Евгений Сысоев
ИТ Форум 2015, Запорожье, Евгений СысоевИТ Форум 2015, Запорожье, Евгений Сысоев
ИТ Форум 2015, Запорожье, Евгений СысоевYevgen Sysoyev
 
Due diligence (аудит) стартапов. Мастер-класс Евгения Сысоева
Due diligence (аудит) стартапов. Мастер-класс Евгения СысоеваDue diligence (аудит) стартапов. Мастер-класс Евгения Сысоева
Due diligence (аудит) стартапов. Мастер-класс Евгения СысоеваYevgen Sysoyev
 
Проект Закону "Про приватизацію" - 28.03.2016
Проект Закону "Про приватизацію" - 28.03.2016Проект Закону "Про приватизацію" - 28.03.2016
Проект Закону "Про приватизацію" - 28.03.2016Max Nefyodov
 
Top 100 Ukrainian IT companies by AVentures Capital
Top 100 Ukrainian IT companies by AVentures CapitalTop 100 Ukrainian IT companies by AVentures Capital
Top 100 Ukrainian IT companies by AVentures CapitalYevgen Sysoyev
 
NYC event Razom Ukraine: Rise of Ukraine as Technology Nation
NYC event Razom Ukraine: Rise of Ukraine as Technology NationNYC event Razom Ukraine: Rise of Ukraine as Technology Nation
NYC event Razom Ukraine: Rise of Ukraine as Technology NationYevgen Sysoyev
 
Звіт UAS - Українського Агенству Стандартизації за 2016
Звіт UAS - Українського Агенству Стандартизації за 2016Звіт UAS - Українського Агенству Стандартизації за 2016
Звіт UAS - Українського Агенству Стандартизації за 2016Max Nefyodov
 

Viewers also liked (20)

Depositphotos presentation @ IDCEE2014
Depositphotos presentation @ IDCEE2014Depositphotos presentation @ IDCEE2014
Depositphotos presentation @ IDCEE2014
 
Silicon Valley Open Doors - IDCEE2013 presentation
Silicon Valley Open Doors - IDCEE2013 presentationSilicon Valley Open Doors - IDCEE2013 presentation
Silicon Valley Open Doors - IDCEE2013 presentation
 
Smart Phone Revolution - IDCEE2013 presentation
Smart Phone Revolution - IDCEE2013 presentationSmart Phone Revolution - IDCEE2013 presentation
Smart Phone Revolution - IDCEE2013 presentation
 
IT is the key economic link between USA and Ukraine
IT is the key economic link between USA and UkraineIT is the key economic link between USA and Ukraine
IT is the key economic link between USA and Ukraine
 
Давайте делать Inbound marketing! часть 2
Давайте делать Inbound marketing! часть 2Давайте делать Inbound marketing! часть 2
Давайте делать Inbound marketing! часть 2
 
Как нельзя писать бизнес-план
Как нельзя писать бизнес-планКак нельзя писать бизнес-план
Как нельзя писать бизнес-план
 
National project Innovative Ukraine
National project Innovative UkraineNational project Innovative Ukraine
National project Innovative Ukraine
 
[TEC event] 'Start-up King' Mike Cassidy: How to build 4 successful companies...
[TEC event] 'Start-up King' Mike Cassidy: How to build 4 successful companies...[TEC event] 'Start-up King' Mike Cassidy: How to build 4 successful companies...
[TEC event] 'Start-up King' Mike Cassidy: How to build 4 successful companies...
 
Національний проект Інноваційна Україна
Національний проект Інноваційна УкраїнаНаціональний проект Інноваційна Україна
Національний проект Інноваційна Україна
 
Legal Issues with Global Startups : Incorporating, IP Protection, VC Financin...
Legal Issues with Global Startups : Incorporating, IP Protection, VC Financin...Legal Issues with Global Startups : Incorporating, IP Protection, VC Financin...
Legal Issues with Global Startups : Incorporating, IP Protection, VC Financin...
 
Национальный проект Инновационная Украина
Национальный проект Инновационная УкраинаНациональный проект Инновационная Украина
Национальный проект Инновационная Украина
 
Top 100 крупнейших стартапов в Украине по версии AVentures Capital
Top 100 крупнейших стартапов в Украине по версии AVentures CapitalTop 100 крупнейших стартапов в Украине по версии AVentures Capital
Top 100 крупнейших стартапов в Украине по версии AVentures Capital
 
Зачем выводить свой стартап в Кремниевую Долину и с чего начать?
Зачем выводить свой стартап в Кремниевую Долину и с чего начать?Зачем выводить свой стартап в Кремниевую Долину и с чего начать?
Зачем выводить свой стартап в Кремниевую Долину и с чего начать?
 
Betty Kayton : Building an Operating Plan and Financial Model
Betty Kayton : Building an Operating Plan and Financial ModelBetty Kayton : Building an Operating Plan and Financial Model
Betty Kayton : Building an Operating Plan and Financial Model
 
ИТ Форум 2015, Запорожье, Евгений Сысоев
ИТ Форум 2015, Запорожье, Евгений СысоевИТ Форум 2015, Запорожье, Евгений Сысоев
ИТ Форум 2015, Запорожье, Евгений Сысоев
 
Due diligence (аудит) стартапов. Мастер-класс Евгения Сысоева
Due diligence (аудит) стартапов. Мастер-класс Евгения СысоеваDue diligence (аудит) стартапов. Мастер-класс Евгения Сысоева
Due diligence (аудит) стартапов. Мастер-класс Евгения Сысоева
 
Проект Закону "Про приватизацію" - 28.03.2016
Проект Закону "Про приватизацію" - 28.03.2016Проект Закону "Про приватизацію" - 28.03.2016
Проект Закону "Про приватизацію" - 28.03.2016
 
Top 100 Ukrainian IT companies by AVentures Capital
Top 100 Ukrainian IT companies by AVentures CapitalTop 100 Ukrainian IT companies by AVentures Capital
Top 100 Ukrainian IT companies by AVentures Capital
 
NYC event Razom Ukraine: Rise of Ukraine as Technology Nation
NYC event Razom Ukraine: Rise of Ukraine as Technology NationNYC event Razom Ukraine: Rise of Ukraine as Technology Nation
NYC event Razom Ukraine: Rise of Ukraine as Technology Nation
 
Звіт UAS - Українського Агенству Стандартизації за 2016
Звіт UAS - Українського Агенству Стандартизації за 2016Звіт UAS - Українського Агенству Стандартизації за 2016
Звіт UAS - Українського Агенству Стандартизації за 2016
 

Similar to TEC World Leaders Series with Guy Kawasaki

The presentation secrets of steve jobs
The presentation secrets of steve jobsThe presentation secrets of steve jobs
The presentation secrets of steve jobsDavid Setiawan
 
8 Reasons to Write Fantasy Fiction
 8 Reasons to Write Fantasy Fiction 8 Reasons to Write Fantasy Fiction
8 Reasons to Write Fantasy FictionDaybreak Lit
 
Read, Write, & Swipe - NREA 2014
Read, Write, & Swipe - NREA 2014Read, Write, & Swipe - NREA 2014
Read, Write, & Swipe - NREA 2014Katie Morrow
 
PowerPoint 101: What NOT to Do!
PowerPoint 101: What NOT to Do! PowerPoint 101: What NOT to Do!
PowerPoint 101: What NOT to Do! rahkout
 
Storizen Magazine - July Issue
Storizen Magazine - July IssueStorizen Magazine - July Issue
Storizen Magazine - July Issuestorizen
 
Lectures 15 and 16: Learning From The Masters, Storytelling, Worldbuilding, ...
Lectures 15 and 16:  Learning From The Masters, Storytelling, Worldbuilding, ...Lectures 15 and 16:  Learning From The Masters, Storytelling, Worldbuilding, ...
Lectures 15 and 16: Learning From The Masters, Storytelling, Worldbuilding, ...Fahri Karakas
 
Lesson 4 visions of the future 1 - v2
Lesson 4   visions of the future 1 - v2Lesson 4   visions of the future 1 - v2
Lesson 4 visions of the future 1 - v2Boojie Cowell
 
Intro to Independent Publishing for GGCS 1012
Intro to Independent Publishing for GGCS 1012Intro to Independent Publishing for GGCS 1012
Intro to Independent Publishing for GGCS 1012Suzanna Stinnett
 
Making sense of laptops, tablets, and smart phones
Making sense of laptops, tablets, and smart phonesMaking sense of laptops, tablets, and smart phones
Making sense of laptops, tablets, and smart phonesKarl Hakkarainen
 
iPad for Literacy DevelopU Westside
iPad for Literacy DevelopU Westside iPad for Literacy DevelopU Westside
iPad for Literacy DevelopU Westside Katie Morrow
 
Lecture 3.1 how to write a cover letter student notes
Lecture 3.1 how to write a cover letter   student notesLecture 3.1 how to write a cover letter   student notes
Lecture 3.1 how to write a cover letter student notesNancy Bray
 
Web writing & original web storytelling
Web writing & original web storytelling Web writing & original web storytelling
Web writing & original web storytelling Eric Athas
 

Similar to TEC World Leaders Series with Guy Kawasaki (20)

Howto publish
Howto publishHowto publish
Howto publish
 
The presentation secrets of steve jobs
The presentation secrets of steve jobsThe presentation secrets of steve jobs
The presentation secrets of steve jobs
 
Write For Eye & Ear
Write For Eye & EarWrite For Eye & Ear
Write For Eye & Ear
 
8 Reasons to Write Fantasy Fiction
 8 Reasons to Write Fantasy Fiction 8 Reasons to Write Fantasy Fiction
8 Reasons to Write Fantasy Fiction
 
World building part 2
World building part 2World building part 2
World building part 2
 
Book Project for Forged by Fire
Book Project for Forged by FireBook Project for Forged by Fire
Book Project for Forged by Fire
 
Internet story work
Internet story workInternet story work
Internet story work
 
Read, Write, & Swipe - NREA 2014
Read, Write, & Swipe - NREA 2014Read, Write, & Swipe - NREA 2014
Read, Write, & Swipe - NREA 2014
 
PowerPoint 101: What NOT to Do!
PowerPoint 101: What NOT to Do! PowerPoint 101: What NOT to Do!
PowerPoint 101: What NOT to Do!
 
Storizen Magazine - July Issue
Storizen Magazine - July IssueStorizen Magazine - July Issue
Storizen Magazine - July Issue
 
Lectures 15 and 16: Learning From The Masters, Storytelling, Worldbuilding, ...
Lectures 15 and 16:  Learning From The Masters, Storytelling, Worldbuilding, ...Lectures 15 and 16:  Learning From The Masters, Storytelling, Worldbuilding, ...
Lectures 15 and 16: Learning From The Masters, Storytelling, Worldbuilding, ...
 
Lesson 4 visions of the future 1 - v2
Lesson 4   visions of the future 1 - v2Lesson 4   visions of the future 1 - v2
Lesson 4 visions of the future 1 - v2
 
Intro to Independent Publishing for GGCS 1012
Intro to Independent Publishing for GGCS 1012Intro to Independent Publishing for GGCS 1012
Intro to Independent Publishing for GGCS 1012
 
Ibooks presentation
Ibooks presentationIbooks presentation
Ibooks presentation
 
Making sense of laptops, tablets, and smart phones
Making sense of laptops, tablets, and smart phonesMaking sense of laptops, tablets, and smart phones
Making sense of laptops, tablets, and smart phones
 
iPad for Literacy DevelopU Westside
iPad for Literacy DevelopU Westside iPad for Literacy DevelopU Westside
iPad for Literacy DevelopU Westside
 
Lecture 3.1 how to write a cover letter student notes
Lecture 3.1 how to write a cover letter   student notesLecture 3.1 how to write a cover letter   student notes
Lecture 3.1 how to write a cover letter student notes
 
Web writing & original web storytelling
Web writing & original web storytelling Web writing & original web storytelling
Web writing & original web storytelling
 
Bk alpha3.ppt
Bk alpha3.pptBk alpha3.ppt
Bk alpha3.ppt
 
Publish Your Own Book
Publish Your Own BookPublish Your Own Book
Publish Your Own Book
 

More from Stas Khirman

Saeed Amidi keynote at TEC International Startup Conference (Dec 6,2011)
Saeed Amidi keynote at TEC International Startup Conference (Dec 6,2011)Saeed Amidi keynote at TEC International Startup Conference (Dec 6,2011)
Saeed Amidi keynote at TEC International Startup Conference (Dec 6,2011)Stas Khirman
 
Pitch Johnson Opens TEC International Startup Conference (Dec 6,2011)
Pitch Johnson Opens TEC International Startup Conference (Dec 6,2011)Pitch Johnson Opens TEC International Startup Conference (Dec 6,2011)
Pitch Johnson Opens TEC International Startup Conference (Dec 6,2011)Stas Khirman
 
LeanVC : Dave McClure opens TEC SF Chapter
LeanVC : Dave McClure opens TEC SF ChapterLeanVC : Dave McClure opens TEC SF Chapter
LeanVC : Dave McClure opens TEC SF ChapterStas Khirman
 
Ilya strebulaev tec-seminar2010
Ilya strebulaev tec-seminar2010Ilya strebulaev tec-seminar2010
Ilya strebulaev tec-seminar2010Stas Khirman
 
Marylene Delbourg-Delphis : Entrepreneurs are Performers
Marylene Delbourg-Delphis : Entrepreneurs are PerformersMarylene Delbourg-Delphis : Entrepreneurs are Performers
Marylene Delbourg-Delphis : Entrepreneurs are PerformersStas Khirman
 
Mark Iwanowski : Why start ups fail
Mark Iwanowski : Why start ups failMark Iwanowski : Why start ups fail
Mark Iwanowski : Why start ups failStas Khirman
 
CoolTech Club with Steve Jurvetson
CoolTech Club with Steve JurvetsonCoolTech Club with Steve Jurvetson
CoolTech Club with Steve JurvetsonStas Khirman
 
P2P as ISP Killer?
P2P as ISP Killer?P2P as ISP Killer?
P2P as ISP Killer?Stas Khirman
 

More from Stas Khirman (8)

Saeed Amidi keynote at TEC International Startup Conference (Dec 6,2011)
Saeed Amidi keynote at TEC International Startup Conference (Dec 6,2011)Saeed Amidi keynote at TEC International Startup Conference (Dec 6,2011)
Saeed Amidi keynote at TEC International Startup Conference (Dec 6,2011)
 
Pitch Johnson Opens TEC International Startup Conference (Dec 6,2011)
Pitch Johnson Opens TEC International Startup Conference (Dec 6,2011)Pitch Johnson Opens TEC International Startup Conference (Dec 6,2011)
Pitch Johnson Opens TEC International Startup Conference (Dec 6,2011)
 
LeanVC : Dave McClure opens TEC SF Chapter
LeanVC : Dave McClure opens TEC SF ChapterLeanVC : Dave McClure opens TEC SF Chapter
LeanVC : Dave McClure opens TEC SF Chapter
 
Ilya strebulaev tec-seminar2010
Ilya strebulaev tec-seminar2010Ilya strebulaev tec-seminar2010
Ilya strebulaev tec-seminar2010
 
Marylene Delbourg-Delphis : Entrepreneurs are Performers
Marylene Delbourg-Delphis : Entrepreneurs are PerformersMarylene Delbourg-Delphis : Entrepreneurs are Performers
Marylene Delbourg-Delphis : Entrepreneurs are Performers
 
Mark Iwanowski : Why start ups fail
Mark Iwanowski : Why start ups failMark Iwanowski : Why start ups fail
Mark Iwanowski : Why start ups fail
 
CoolTech Club with Steve Jurvetson
CoolTech Club with Steve JurvetsonCoolTech Club with Steve Jurvetson
CoolTech Club with Steve Jurvetson
 
P2P as ISP Killer?
P2P as ISP Killer?P2P as ISP Killer?
P2P as ISP Killer?
 

TEC World Leaders Series with Guy Kawasaki

  • 1.
  • 4. 1.Write for the Right Reasons Wrong Reasons Right Reasons Make money Enrich people’s lives Increase consulting Further a cause Increase speeches Meet an intellectual challenge
  • 5. 2. Use Microsoft Word Styles Standard Editors Testers Designers Resellers
  • 7. 4. Build Your Marketing Platform Sector Curator expert
  • 8. 5. Start with a Kindle Ebook Google Kobo Nook iBooks Amazon iTunes
  • 9. 6. Tap the Crowd Outline Manuscript PDF
  • 10. 7. Hire a Copyeditor 10 friends 60 testers 2 authors 1,400 mistakes
  • 11. 8. Hire a Cover Designer
  • 12. 9. Test Your Ebook Tablets Apps Cloud Readers iBooks
  • 13. 10. Never Give Up Match the rejection to the book “His frenetic and scrambled “We are not interested in prose perfectly express the science fiction which deals “It is impossible to sell feverish travels of the Beat with negative utopias. animal stories in the USA.” Generation. But is that They do not sell.” enough? I don’t think so.”
  • 15. APEthebook.com bit.ly/apecommunity Slides design by anafxfz.com