Bacardi - Amarula

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SOAP - State of the Art Presentations

Alguns slides desenvolvidos para a apresentação da marca Amarula. Veja mais em: www.soap.com.br/exemplos.

Design

2012
x% Cream
x% Fruits / Others
X% Whisky
x% Chocolate
x% Cassis
x% Anise
X% Almonds / NutsSource: Product Audit 2012 – Volume share

2005/2006 2006/2007 2007/2008 2008/2009 2009/2010 2010/2011 2011/2012
xxx
xxx
xxx
xxx
xxx
xxx
xxx
x %
x
%

Strongest world
economies (GDP)
1º
2º
3º
4º
5º
6º
7º
8º
9º
10º
HOWEVER
Average inflation
rate in the past 3
years is X,XX%
Exchange rate
jumps from
R$ X,X to
R$ X,X (+44%)

Deli
Cash&Carry
Retail
Key Acount
On-trade distributor
Wholesale
5%
5%
14%
24%
7%
44%
BEFORE (FY 12/13)AFTER (FY 13/14)
Deli
Cash&Carry
Retail
Key Acount
On-trade distributor
Wholesale
X%
X%
X%
X%
X%
X%
X%
Off-trade distributor

The best performing in
sales & merchandising
team get free tickets

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Bacardi - Amarula

1. AMARULA BRAZIL

2. 2012 x% Cream x% Fruits / Others X% Whisky x% Chocolate x% Cassis x% Anise X% Almonds / NutsSource: Product Audit 2012 – Volume share

3. 2005/2006 2006/2007 2007/2008 2008/2009 2009/2010 2010/2011 2011/2012 xxx xxx xxx xxx xxx xxx xxx x % x %

4. Strongest world economies (GDP) 1º 2º 3º 4º 5º 6º 7º 8º 9º 10º HOWEVER Average inflation rate in the past 3 years is X,XX% Exchange rate jumps from R$ X,X to R$ X,X (+44%)

5. Deli Cash&Carry Retail Key Acount On-trade distributor Wholesale 5% 5% 14% 24% 7% 44% BEFORE (FY 12/13)AFTER (FY 13/14) Deli Cash&Carry Retail Key Acount On-trade distributor Wholesale X% X% X% X% X% X% X% Off-trade distributor

8. The best performing in sales & merchandising team get free tickets

Bacardi - Amarula

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