This is a presentation on collaborative consumption for our course "New Consumer Trends".
Department of Communication, Media and Culture
Instructor: assistant professor Betty Tsakarestou
Team members: Charalampopoulou Stavrianna, Alexiou Melissa, Georgakopoulou Hara and Sapounas Sokratis
What is what and what’s the difference? – by the Explorers of the Network
Cookisto is a social
network that connects
home cooks with all the
more hungry food lovers
who are looking to eat
fast and cheap.
Cookisto’s idea and
development is based on
the master degree thesis
for entrepreneurship of a
Greek student named Michalis Gkontas, who created Cookisto in
his effort to limit the daily quantity of wasted food that was
produced by home cooks in the Greek capital city and provide with
a creative way of putting food on the table in times of economic
This particular site has managed to attract
12.000 cooks around Athens during the past
few months. In Greece, the Cookisto
community has spread outside the internet
realm, as unemployed people have started to
gain new confidence via becoming part of
These cooks, after they make their own dishes,
have to upload the details regarding those dishes
including the number of portions they have
prepared, a picture and their food’s cost.
In addition to this, they have the ability to share
their overall menus over the social media
(Facebook, Twitter etc.).
The eaters can arrange either for a delivery or go
on to pick up the food they ordered themselves
depending on what is on offer at Cookisto.
Strangers trust strangers. Cookisto makes it easier
for members to seek other members that provide
food on their own responsibility, fully understanding
that the site is not involved in this process in any
other way beyond the communication between
Emphasis is given on experience and online
reputation of each member is really important. In
order to appreciate the quality of the meals provided
, there is a rating system and reviews for the
character and the culinary skills of each member
Something that rejuvenates, fulfils and gives
pleasure to some people can be a difficulty and a
problem to solve for others. People get close
thanks to cooking. Extra rations can be distributed
to other community members who contribute to
the cost of the needed ingredients for a meal.
All marketplaces receive a very small
commission for providing interconnection
services among users. Cookisto is trying to do
the same via an online payment system.
Spoonmates is an
online Greek community that helps people
come close and enjoy
food and sharing.
One can be simply a
guest, a host or both.
First, as always, you sign
up. You can use your facebook
account or just your e-mail.
When you first sign up you
become a guest. That means that you can take part
in any event that you want but you can’t organize
one. If you want to be a host as well you can simply
press the button that says “Become host” .
So, after you sign in, you can go to the label
that says “events” and check out what’s coming
up next, the “next big thing” in town.
Some of the events have
a payment, 10-20 euros
max per person, which
benefits a cause that’s
defined by the host or it
simply helps him to buy the
materials for the recipe he
or she will cook for us. Some
event are free!
If you see an event that you like, check it out and
if you want to take part press the label that says
“Count me in”.
This way the host of the event sees that you
want to go to his event and if he likes you, based
on your spoonmates profile, he will count you in.
If he does, you will receive an e-mail with the
exact address of the event and how you will pay
Your next step is to just attend the event, meet
new people, have fun and enjoy the food!
On the other hand, as a host, if you want to
organize an event, you write a few words about
it, define a cost, a dress code and say what you
will serve in the event – what you will cook – and
the place. You upload it at the Spoonmates
website and on facebook/ twitter etc and wait
for your guests.
When you become a member of the
Spoonmates community you can check out
the hosts and the other guests and gain some
information about them before you meet
them in person.
Because it is an amazing example of how the
collaborative consumption community works in general.
And that’s because we have:
Sharing economy: everyone gives money for the
event to be accomplished and everyone who takes
part enjoys the food.
Unique experiences: the guests get the chance to
meet new people, new places and enjoy flavors they
never had before and all that in an easy and cheap
Reputation statements: when the event is over, every
guest can write a review about it and evaluate the
food, the place, the host and the company.
Both start-ups have to do with food and they both are
very good examples of how the collaborative
consumption theory works.
BUT (!) – besides that they are totally different:
Cookisto offers to the user home-made food, with a
little cost that can be delivered to his or her place and
the chance to meet new people. On the other hand,
Spoonmates offers home-made food, the chance of
meeting new people but all this is packaged into a
In other words, joining Spoonmates isn’t just
about food but also about the whole unique
experience that one gets from going to a
party for example. The user gets to have fun,
dance, meet new places, learn things, cook
with the host, play board-games or clean a
beach (all these are events that actually
happened through Spoonmates).
So, even though through both start-ups the
user shares food, money and communication
for that matter, using Spoonmates provides
much more than that.
Both Cookisto and Spoonmates are useful,
creative start-ups but at the end of the day
the experiences they provide differ in many