Digital Trends 2015, from Mobile to Attribution, Multi Screen to Omnichannel, from Data to Context.

1. Ecommerce rends 2015T

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Sources: WeAreSocial - US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, Vkontakte, ITU, CIA
DIGITAL SNAPSHOT
YoY

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INTERNET PENETRATION BY REGION
Sources: WeAreSocial - US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, Vkontakte, ITU, CIA
Average growth: 10%

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Sources: WeAreSocial - US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, Vkontakte, ITU, CIA
SHARE OF WEB TRAFFIC BY DEVICE

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DAILY INTERNET ACTIVITY
Sources: WeAreSocial - US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, Vkontakte, ITU, CIA

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eCommerce Double-Digit
Growth Continues T

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B2C Ecommerce WW Sales 2012-2017

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Mobile Momentum Continues
T
Source: Mobile Movement

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MOBILE COMMERCE TRENDS

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MOBILE MARKETING
MOBILE APPS
MOBILE TO BRIDGE GAP BETWEEN ONLINE AND OFFLINE
MOBILE FIRST
APRIL 21 EVERYTHING CHANGES!
That’s The Date The New Google Algorithm Drops
MOBILE PAYMENT
…
MOBILE SITES

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T
Multi Screen Interaction

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17 39 30 43Minutes
Consumers rely on search
to connect their experiences
across devices
MULTI SCREEN INTERACTION – Sequential & Simultaneous
38 24 9
Daily Media
Interaction %
CONTEXT drives device choise
Source: Google

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MULTI-DEVICE PATH TO PURCHASE
Sources: Google

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T
From Multi to Omni Channel

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CONVERSION
EXPERIENCE
OMNI-CHANNEL PIRAMIDE

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OMNI-CHANNEL INFLUENCE

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MARKETING ATTRIBUTION
T

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Attribution is the process of assigning value to various
touch-points along a consumer’s purchase journey
MARKETING ATTRIBUTION

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MARKETING ATTRIBUTION
Source: Acrobat Adobe

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T
From Data To Context

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THE NEW B2C: FROM BASKET TO CONTENT TO CONTEXT
PERSONALIZATIONVISUAL STORYTELLING
SEGMENTATION
& TARGETING

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T
Big Buying Days Are Getting Bigger
Cyber Monday, Black Friday, Green Monday, Singles Day, Chinese New Year
... jumping in on the holiday season as early as possible
Alibaba only took 2 hours to reach $2 billion in sales on Singles Day,
and by day’s end reported sale surpassed $9 billion
Last year, US Cyber Monday sales were $2.3 billion – up 29% vs
year before
About 70% of US Ecommerce shipments in 2014 made during Christmas
shopping included Free Shipping

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NEXT DAY OR FLEXIBLE DELIVERY?

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GIFTING IS 40% OF LUXURY PURCHASES
Sources: BAIN

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Marketplaces On Big Platforms
PUBLISHING PLATFORMS
SHOPPING PLATFORMS
T

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Are We Prepared For The …

27. THANK YOU

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Stefano Lenzi
eBusiness executive in the fashion Luxury industry with eCommerce, Finance and IT
strong background in a matricial and complex international organization, particularly
on a Share Service model.
Strong track record of successfully implemented websites in several countries for
different Brands, with fast growth of revenues fuelled by business innovation.
Experienced in linking technology to business and e-commerce strategies and in
driving a strong, client-focused culture.
UX, Usability, Web Marketing, Client Services, CRM, Cross Channel, Business
Intelligence and integrated Logistic are among the strategic areas of continuous work
to find excellence.
Both hands-on and strategic, passionate about digital and emerging trends.
Always interested in new challenges and opportunities.