6. What is a Startup?
A startup is a human institution designed to deliver a
new product or service under conditions of extreme
uncertainty.
7. Founders’ Shadow Beliefs
• “Whe know what customers want”
• “We can accurately predict the future”
• Advancing the plan = Progress
8. New startup plan:
• Ship in less than six months – a horribly buggy beta
product (MVP)
• Charge from day one
• Ship multiple times a day
• No PR, no launch
• Commodity technology stack, highly leveraged
• Customer development – find out what customers want
before you build it.
•
• Agile (lean) product Development
9. Traditional Product Development
Unit of Progress: Advance to Next Stage
!"#$%&"''(
)$*+,%$-$.#/(
01$2,32"45.(
6$/,7.(
!"#$%&'()*+#,+)
-#%./#+()*+#,+)
8-1'$-$.#"45.(
9$%,32"45.(
:",.#$.".2$(
10. Traditional Product Development
Unit of Progress: Advance to Next Stage
!"#$%&"''(
)$*+,%$-$.#/(
01$2,32"45.(
6$/,7.(
!"#$%&'()*+#,+)
-#%./#+()*+#,+)
8-1'$-$.#"45.(
9$%,32"45.(
:",.#$.".2$(
11. Agile Product Development
Unit of Progress: A line of Working Code
!"#$%&'()*+,-#.)$#)/,01$&2-)'&2($3-#)
!"#$%&'()*+#,+)
-#%./#+().+*+#,+)
12. Agile Product Development
Unit of Progress: A line of Working Code
!"#$%&'()*+,-#.)$#)/,01$&2-)'&2($3-#)
!"#$%&'()*+#,+)
-#%./#+().+*+#,+)
13. Product Development at Lean Startup
Unit of Progress: Validated Learning About Customers ($$$)
4&2($3-#)5-6-7$83-,()
9:8$(1-2-2;)
!"#$%&'().+*+#,+) <=8-#/3-,(2;)
>,2/?1(2)
5@(@;)
-#%./#+().+*+#,+) A--%B@'C;)
>,2/?1(2)