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  1. 1. From Notification to Participation How an Enterprise Social Networking approach may transform the way a company promotes talents in the organization and becomes ready to face the new 21st century challenges©2011 IBM Corporation Business. Made Social.
  2. 2. ...in the context of whatWhy does “Collaboration” matter ... is your companys reason to exist ?
  3. 3. What is in for you (as enWhy loosing your time listening about employee) and “Collaboration” and “Social” ? for your enterprise ?
  4. 4. ...and very connected!The world has become very complex
  5. 5. ...when everything was planned and processesAnd work is no more linear as it was well-defined !
  6. 6. Not simply executing Every employee is asked to become an actions but, rather, providing solutions to “entrepreneur” problemsImage from http://www.jeune-dirigeant.fr/011-458-L-entrepreneur-est-il-un-joueur-2.html
  7. 7. No Ideas, No Talents But what will always be important = for any enterprise are No Innovation THE IDEASTHE TALENTS
  8. 8. … on insights, clients CEOs, CIOs, CFOs are aligned... and people skills ! CEO focus over CFO focus over CIO focus over the next 5 years the next 3 years the next 5 yearsGetting closer to customer 88% Pressure to reduce cost base 78% Insight and intelligence 79%People skills 81% Need to faster decision making 74% Client intimacy 71% Demand for external transparencyInsight and intelligence 76% (e.g. Borad, shareholders, 69% People skills 66% taxpayers, regulators) Internal collaboration &Enterprise model changes 57% Product / service demand growth 61% 64% CommunicationsRisk management 55% Ability to attract and retain talent 56% Risk management 50% Potential access to short-termIndustry model changes 54% 40% Enterprise model changes 48% liquidity / long -term capital 54% Industry model changes 39%Revenue model changes Revenue model changes 35%Source: 2010 CEO Study Q13: “Which of the following dimensions will you focus on more to realize your strategy in the new economic environment over the next 5 8 years?” (n=1,523); 2011 CIO Study, Q13: “Where will you focus IT to help your organization’s strategy over the next 3 to 5 years?” (n=3,018)Source: IBM Institute for Business Value, The Global CFO Study 2010
  9. 9. So, if we want to survive in this changed (and changing) world... Image Source : http://managedfiletransfer.wordpress.com/tag/business-process/ … we need to learn how tomanage such complexity!
  10. 10. This is not only important for the “enterprise”.... In this complex world,we all need others to properly do our job!
  11. 11. We cannot survive to Actually, we collaborate because we the complexity using only our brain have no real alternativeImage Source : http://lifehacker.com/5689763/dont-do-it-yourself-getting-help-with-your-diy-projects
  12. 12. ...on the relation between the world of “collaboration”Lets ask the right questions and the business objectives of an enterprise
  13. 13. And HOW ?Would it be possible to better foster, 1 incubate and cultivate new ideas ?
  14. 14. And HOW ?Would it be possible to better exploit 2 those talents ?
  15. 15. And HOW ? Can talents contribute to the Intellectual 3 capital of the enterprise ?Creativity is the mostimportant leadership qualityfor next 5 years IBM CEO Study 201015
  16. 16. Lets open the bag of issues in a typical Lets start from what we are missing today organisation
  17. 17. Would it be possible to know who has that ....I urgently need to accomplish my task ? precise skill...
  18. 18. Don’t assume you know where skills are They aren’t obvious
  19. 19. What experience or skillsWho created it? do they have?
  20. 20. How have they used it?What have others said about this? How have they tagged it?
  21. 21. Do not know yet....
  22. 22. Which one to use ?
  23. 23. Maze to information
  24. 24. The Knowledge Sharing gap
  25. 25. Organizational boundaries
  26. 26. Silos of Content
  27. 27. Information Loss
  28. 28. Communities and Teams
  29. 29. The big picture
  30. 30. Do they make sense Would addressing those point help to you (employee) andmaking the enterprise more effective ? to your enterprise ?
  31. 31. We tried several paths....Actually, we are not discovering these issues today....
  32. 32. E-Mail has been synonym forWe tried with email... Collaboration for the last 2 decades....
  33. 33. But now we realize that, whilst important...e-Mail is certainly not theonly way to collaborate 33
  34. 34. Pushing ContentWe tried with Portal...
  35. 35. Someone has the rightBut it is always a one-way to write... … and many have the communication duty to read !
  36. 36. We tried with Document Sharing... … but knowledge is no more only in our 36 documents
  37. 37. Actually, we have always known that.... knowledge is in our 37 relationships
  38. 38. So, perhaps, in this changing world we start realizing that The opposite of NETworking is NOT-working 38
  39. 39. When hunches collide… “Where Good Ideas Come From” by Steven JohnsonCredit graphics to RSA Animatehttp://www.youtube.com/watch?v=NugRZGDbPFU
  40. 40. When hunches collide… “Where Good Ideas Come From” you often get breakthroughs by Steven JohnsonCredit graphics to RSA Animatehttp://www.youtube.com/watch?v=NugRZGDbPFU
  41. 41. And why does thisSo, perhaps this is right moment you matter to you and to your enterprise today should consider “Social Business”
  42. 42. A way to build yourWhat is NOT and Enterprise Social “backup plan” .... Network ? 42
  43. 43. A way to find newWhat is NOT and Enterprise Social friends Network ? 43
  44. 44. And why should we So, what is an (employers andEnterprise Social Network ? employees) care about it ? 44
  45. 45. From the “Company Management” What is an Enterprise Social Network ? point of viewA (the) way tobuild andevolve theintellectualcapital of theenterprise
  46. 46. From the “Company Management” What is an Enterprise Social Network ? point of viewA (the) way tobuild thesense ofbelonging
  47. 47. From the “Employee”What is an Enterprise Social Network ? point of viewSomething which allows us todo our job … better !47
  48. 48. should accomplish inSo, lets put the basis to define what an order to be useful for you and Enterprise Social Network for your enterprise
  49. 49. Information from others 1 is richer than the one we can discover 49 ourselves
  50. 50. An enterprise needs to recognize and 2 value the diversity of people 50
  51. 51. Collaboration should not become an 3 alternative to work empower people in thecontext of what they do 51
  52. 52. The principles of a « Social Business » © 2011 IBM Corporation
  53. 53. When people execute predefined actions....From Notification....
  54. 54. When people become “entrepreneurs”...to Participation
  55. 55. when they are given the possibility... ...people are amazing
  56. 56. People centric services Introducing IBM ConnectionsProfiles HomeFind the people you need See whats happening across your social networkCommunities Social AnalyticsWork with people who share Discover who and what you don’t knowcommon roles and expertise via recommendationsFiles Micro-bloggingPost, share, and discover documents, Reach out for help or share news withpresentations, images, and more your social networkWikis BookmarksCreate web content together Save, share, and discover bookmarksActivities BlogsOrganize your work and tap your Present your own ideas, and learnprofessional network from othersForums MobileExchange ideas with, and benefit from Access Connections anywhere,the expertise of others anytime with mobile & tablet access
  57. 57. ...and allowing each Allowing each person to bring her person to easily retrieve and use what other havecontribution according to her personality contributed Profiles Home Find the people you need See whats happening across your social network Communities Social Analytics Work with people who share Discover who and what you don’t know common roles and expertise via recommendations Files Micro-blogging Post, share, and discover documents, Reach out for help or share news with presentations, images, and more your social network Wikis Bookmarks Create web content together Save, share, and discover bookmarks Activities Blogs Organize your work and tap your Present your own ideas, and learn professional network from others Forums Mobile Exchange ideas with, and benefit from Access Connections anywhere, the expertise of others anytime with mobile & tablet access
  58. 58. … of what she is Allowing each person to bring her actually and currently doing contribution in the context...because collaborate shouldnot be an alternative to work !
  59. 59. ...mobility first Allowing each person to bring hercontribution from where she works
  60. 60. In an Enterprise Social Bonus Network..... Digital relationships are60 measurable
  61. 61. Inferring the potential Trends for digital relationships can be 61 interpreted
  62. 62. ...and perhaps you haveThe Enterprise Social Network can overseen or not noticed suggest what you may need Social AnalyticsThe Key to a Competitive Social Enterprise 62
  63. 63. The Power of IBM Connections Social Mobile Contextual Analytics 63
  64. 64. The Power of IBM Connections Team Ideas Expert Connect Smart Spread Work Knowledge 64
  65. 65. Not anymore at least !Being Social is NOT an option 66
  66. 66. Remember though.... ...it is nothow tools will work together
  67. 67. But rather...how people work together
  68. 68. In summary... ...being Social isnot the goal of your business 69
  69. 69. But ... Doing business in a Social way..70
  70. 70. ...could become the bestway for youto do your business! 71
  71. 71. Thank You !Many thanks to Louis stefano.pogliani@fr.ibm.comRichardson for so many ideas http://tech.poglianis.nethe gave me to build this @stefanopogpresentation

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