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MARCH 2017
Marketing and Holiday Planning
Still not convinced of the power of email marketing?
Copyright © 2017 Constant Contact, Inc.
MARCH
While it may not feel like it in most of the country, spring is just a few weeks away. In
addition to preparing your garden, you should prepare your business for spring too.
Now is the time to plan your marketing calendar for the spring.
Not sure where to start? Check out this blog filled with a downloadable Email
Marketing Plan Template and actionable steps for planning your marketing calendar.
Below you will also find some themes and holidays to get you in the spring spirit!
March Holidays
1
12
14
17
20
20
29
World Compliment Day
Daylight Savings Day
Pi Day
3 I Want You To Be Happy Day
St. Patrick’s Day
International Earth Day
Spring Begins (Northern Hemisphere)
National Mom and Pop
Business Owners Day
30 Take a Walk in the Park Day
Content Ideas for March
1 2
Spring Begins
Share seasonal tips for garden care, activities to do
outside, fashion, or even a fun recipe. You can
mention uses for your products or services to
prepare for spring.
HOW: Add a Video block to share information
relevant to your tips or use a Read More block to
drive traffic back to your website.
International Earth Day
Tell your contacts how your business promotes
sustainability through green lifestyle choices.For
example, you send emails rather than mailing print
material. Perhaps you are recycling and reusing
material or reducing energy consumption and
carbon footprint. Encourage them to join the effort!
HOW: Add a Video block to share information on
sustainable green tips.
3 4
National Mom and Pop Business Owners Day
Thank your customers for shopping locally and supporting your small business. Reward them for being part of your
community by sharing a discount or small gift.
HOW: Send a Coupon campaign that can be redeemed in store or online.
5
March Themes
National Women’s History Month
National Craft Month
National Nutrition Month
Read an eBook Week (5th
through 11th
)
National Sleep
Awareness Week (5th
through 11th
)
of respondents said they were at
least somewhat likely to make
additional purchases, either
online or in-store, as a result of
targeted emails.
[Source: eMarketer]
81%
When asked which medium
consumers would like to receive
updates from, 90% preferred an
email newsletter, while only 10%
chose Facebook.
[Source: Nielsen Norma Group]
People want your emails!
Read an eBook Week
Establish yourself as an industry expert by sharing an eBook
with your audience. Don’t have time to create your own
eBook? Share one a peer wrote and include your thoughts
on the content.
HOW: Add a button that links to your eBook or website so
readers can download the eBook.
World Compliment Day
Brighten your customers’ day by saying a compliment to
each customer you speak to. Or, you can flip the tables
and share the best compliment your business ever
received. Use this testimonial to highlight what your
business does and the value of your products or services.
HOW: Add a Read More block to drive traffic to your
website or testimonials page.

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March 2017 themes infographic

  • 1. MARCH 2017 Marketing and Holiday Planning Still not convinced of the power of email marketing? Copyright © 2017 Constant Contact, Inc. MARCH While it may not feel like it in most of the country, spring is just a few weeks away. In addition to preparing your garden, you should prepare your business for spring too. Now is the time to plan your marketing calendar for the spring. Not sure where to start? Check out this blog filled with a downloadable Email Marketing Plan Template and actionable steps for planning your marketing calendar. Below you will also find some themes and holidays to get you in the spring spirit! March Holidays 1 12 14 17 20 20 29 World Compliment Day Daylight Savings Day Pi Day 3 I Want You To Be Happy Day St. Patrick’s Day International Earth Day Spring Begins (Northern Hemisphere) National Mom and Pop Business Owners Day 30 Take a Walk in the Park Day Content Ideas for March 1 2 Spring Begins Share seasonal tips for garden care, activities to do outside, fashion, or even a fun recipe. You can mention uses for your products or services to prepare for spring. HOW: Add a Video block to share information relevant to your tips or use a Read More block to drive traffic back to your website. International Earth Day Tell your contacts how your business promotes sustainability through green lifestyle choices.For example, you send emails rather than mailing print material. Perhaps you are recycling and reusing material or reducing energy consumption and carbon footprint. Encourage them to join the effort! HOW: Add a Video block to share information on sustainable green tips. 3 4 National Mom and Pop Business Owners Day Thank your customers for shopping locally and supporting your small business. Reward them for being part of your community by sharing a discount or small gift. HOW: Send a Coupon campaign that can be redeemed in store or online. 5 March Themes National Women’s History Month National Craft Month National Nutrition Month Read an eBook Week (5th through 11th ) National Sleep Awareness Week (5th through 11th ) of respondents said they were at least somewhat likely to make additional purchases, either online or in-store, as a result of targeted emails. [Source: eMarketer] 81% When asked which medium consumers would like to receive updates from, 90% preferred an email newsletter, while only 10% chose Facebook. [Source: Nielsen Norma Group] People want your emails! Read an eBook Week Establish yourself as an industry expert by sharing an eBook with your audience. Don’t have time to create your own eBook? Share one a peer wrote and include your thoughts on the content. HOW: Add a button that links to your eBook or website so readers can download the eBook. World Compliment Day Brighten your customers’ day by saying a compliment to each customer you speak to. Or, you can flip the tables and share the best compliment your business ever received. Use this testimonial to highlight what your business does and the value of your products or services. HOW: Add a Read More block to drive traffic to your website or testimonials page.