Today we are going to take a look at how you can take your current content and transform it into various content pieces to be used on a myriad of social networks and for achieving all kinds of goals. Curious? Great! Let's break down the basics of how I promote my podcast episodes and my blog posts as well as the awesome tools I use to maximize my evergreen content or more eyes (and ears) on my stuff! If you want to dive even deeper into what I do to create lots of content off of one main content piece check out the blog post at http://stellar247.media/evergreen or listen to the podcast at http://stellar247.media/evergreenpod

1. By Kelly Noble Mirabella
stellar247.com

2. Every time I create a podcast episode I turn around
and create the following pieces of content:
• A blog post with the show notes as well as the blog image
that will translate to most social media networks like
Facebook, LinkedIn, Google+ and Twitter. I also post this
content to Medium.
• An Instagram Image and post to help promote said posts
• A Pinterest Image
• A video that will be shared the following week (I typically
on do this for my social media weekend update but I really
could do it for any episode)

3. But it does not stop there.

4. Evergreen content can and should be shared, reworked, shared again and repurposed in as many ways as possible.

5. Sounds like a lot of work right?
Well, here are some tools that make it easier and faster…

6. My Favorite Visual Creation Tool — Stencil
Quickly change up the sizing of your images to meet all your needs AND you
can quickly schedule and share out those images to Buffer, Facebook,
Instagram, Pinterest and more. I LOVE the Buffer integration as that right
there saves me loads of time when creating images for one content piece but
overall social networks that I am on. So what used to take me an hour can
now take about 20 minutes.
Learn more at getstencil.com

7. Highlight or repurpose content with video — Lumen5
When it comes to fast turnaround for videos to create and highlight my blogs
and podcast episodes I always turn to Lumen5. This tool is stupid fast and
easy to use. Import your blog or cut and paste content. Use their free stock
images or upload your own, add text, add free royalty free music, customize
your colors and watermark then BAM! You have a video you can use on any
platform you choose.
Learn more at lumen5.com

8. The tool that keeps the content coming —
Missinglettr
Missinglettr imports your blog content and allows you to quickly schedule and
customize postings to go out over the course of the next year. As someone
who blogs regularly, I know that promoting my blog content is a lot of work
and very time consuming but also essential.
Learn more at stellar247.media/missinglettr

9. Transform content into ebooks, checklists, and
guides in a flash — Beacon
Beacon allows me to import content and very quickly create a custom ebook,
checklist or resource guide. Easy to use interface and already assembled
and customizable templates make lead magnet creation a breeze.
Learn more at beacon.by

11. I know first hand the amount of time that goes into consistently delivering
good content that your readers, listeners, and followers want to see. But if
you think that creating content alone is going to get you where you want to
be you are dead wrong. This is not a build it and they will come scenario.

12. It is getting harder and harder for content creators to get eyes and ears on
their work, so what are you to do?

13. You have to promote, share, recycle and reuse.

14. One share it not going to do it. If your content is evergreen you absolutely
need to add a repurposing strategy to your arsenal. This will continue to get
you new readers and listeners. Plus, when you create content in the form of
sound, the written word, video and visual you are giving different types of
content consumers a vehicle to learn about you and what you are offering.

15. If you want to dive even deeper into what I do to create
lots of content off of one main content piece check out
the blog post at http://stellar247.media/evergreen or
listen to the podcast at
http://stellar247.media/evergreenpod