Social media for real estate. Get more trainings and learn more at http://www.clubstellar.com

1. Real Estate &
Social MediaFinding positive results from being active online
Presented by
Kelly Mirabella, Social Media Consultant & Trainer
Tuesday, March 17, 15

2. Kelly Mirabella
Stellar Media Marketing
StellarMediaMarketing.com
ClubStellar.com
Kelly@Stellar247.com
/EveryDaySocial
/Stellar247
/Stellar247
/Stellar247
Linkedin.com/In/KellyMirabella
Plus.google.com/+StellarMediaMarketing
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3. Why Social Media?
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4. Why Social Media?
Networking
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5. Why Social Media?
Networking
Industry Insights
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6. Why Social Media?
Networking
Industry Insights
Marketing
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7. Why Social Media?
Networking
Industry Insights
Marketing
Lead Generation
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8. Why Social Media?
Networking
Industry Insights
Marketing
Lead Generation
Branding
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9. You can’t afford not to
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10. Real Estate is always a hot issue
You can’t afford not to
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11. Real Estate is always a hot issue
The conversation is happening with or
without you.
You can’t afford not to
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12. Real Estate is always a hot issue
The conversation is happening with or
without you.
Use new media to communicate,
educate and build a strong brand as
an industry expert.
You can’t afford not to
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13. Facebook
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14. People have Profiles
Brands have Pages
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15. Tuesday, March 17, 15

16. Let’s Breakdown
a Facebook page
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18. Tuesday, March 17, 15

19. How to use Facebook
for Real Estate
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20. How to use Facebook
for Real Estate
Tell your story
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21. How to use Facebook
for Real Estate
Tell your story
Use Video
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22. How to use Facebook
for Real Estate
Tell your story
Use Video
Use Photo/Images
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23. How to use Facebook
for Real Estate
Tell your story
Use Video
Use Photo/Images
Connect with Power Partner
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24. How to use Facebook
for Real Estate
Tell your story
Use Video
Use Photo/Images
Connect with Power Partner
Share Real Estate facts & news
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25. How to use Facebook
for Real Estate
Tell your story
Use Video
Use Photo/Images
Connect with Power Partner
Share Real Estate facts & news
Join Groups
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26. LinkedIn
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27. LinkedIn
347 million users worldwide
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28. LinkedIn
347 million users worldwide
27% visits via mobile device
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29. LinkedIn
347 million users worldwide
27% visits via mobile device
40% of users check their account daily
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31. LinkedIn Profile
Breakdown
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35. Tuesday, March 17, 15

36. LinkedIn Basics
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37. LinkedIn Basics
Fill out your profile completely
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38. LinkedIn Basics
Fill out your profile completely
Have a good headshot/photo
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39. LinkedIn Basics
Fill out your profile completely
Have a good headshot/photo
Use keywords
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40. LinkedIn Basics
Fill out your profile completely
Have a good headshot/photo
Use keywords
Make Connections
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41. LinkedIn Basics
Fill out your profile completely
Have a good headshot/photo
Use keywords
Make Connections
Be engaged
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42. How to use LinkedIn
for Real Estate
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43. How to use LinkedIn
for Real Estate
Connect with professionals
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44. How to use LinkedIn
for Real Estate
Connect with professionals
Share information or resources
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45. How to use LinkedIn
for Real Estate
Connect with professionals
Share information or resources
Get involved in industry related groups
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46. How to use LinkedIn
for Real Estate
Connect with professionals
Share information or resources
Get involved in industry related groups
Blog about real estate issues
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47. Instagram
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48. Initial Steps - Getting Started
There are basically 3 main steps to getting set up on Instagram.
1. Profile Picture
2. Bio
3. Website URL
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49. Profile Picture
Bio
160 Characters
URL
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50. Bio Examples
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51. Effective Marketing
Once your profile is created you will need to determine
the type of content you want to share. Consider who
you are trying to target. What type of content are
those people interested in? Feel free to mix it up but
try to keep some consistency in your postings.
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52. Around Town
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53. Around Town
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54. Around Town
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55. Around Town
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56. Around Town
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57. Around Town
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58. Storytelling/Highlight
Tell a story through photos, video and/or captions
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59. Storytelling/Highlight
Tell a story through photos, video and/or captions
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60. Storytelling/Highlight
Tell a story through photos, video and/or captions
Tuesday, March 17, 15

61. Storytelling/Highlight
Tell a story through photos, video and/or captions
Tuesday, March 17, 15

62. Storytelling/Highlight
Tell a story through photos, video and/or captions
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63. Storytelling/Highlight
Tell a story through photos, video and/or captions
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64. Inspirational & Motivational
Inspire and motivate with quotes, sayings and song
lyrics. Try to use words that speak to your audience.
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65. Inspirational & Motivational
Inspire and motivate with quotes, sayings and song
lyrics. Try to use words that speak to your audience.
Tuesday, March 17, 15

66. Inspirational & Motivational
Inspire and motivate with quotes, sayings and song
lyrics. Try to use words that speak to your audience.
Tuesday, March 17, 15

67. Inspirational & Motivational
Inspire and motivate with quotes, sayings and song
lyrics. Try to use words that speak to your audience.
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68. Educate
Share your knowledge and showcase your expertise
with how to tips, updates and educational pieces.
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69. Educate
Share your knowledge and showcase your expertise
with how to tips, updates and educational pieces.
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70. Educate
Share your knowledge and showcase your expertise
with how to tips, updates and educational pieces.
Tuesday, March 17, 15

71. Educate
Share your knowledge and showcase your expertise
with how to tips, updates and educational pieces.
Tuesday, March 17, 15

72. Educate
Share your knowledge and showcase your expertise
with how to tips, updates and educational pieces.
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73. Next steps - 5 Tips for more engagement
1. Use call to actions
2.Use Hashtags
3. Reshare/Tag
4. Be consistent
5. Post often
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74. Use call to actions
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75. Use call to actions
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76. Use call to actions
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77. Use Hashtags
Adding a number of relevant hashtags to your posts can increase their visibility to
users who share in the interests you are posting about.
Top 10 Hashtags of 2014
Via Websta.me
1. #love 760,450,323 posts
2. #instagood 342,577,390 posts
3. #me 319,917,056 posts
4. #tbt 295,696,931 posts
5. #cute 281,385,003 posts
6. #follow 278,933,112 posts
7. #followme 263,394,918 posts
8. #photooftheday 260,454,062 posts
9. #happy 247,096,417 posts
10. #tagsforlikes 244,338,424 posts
Adding tags to your photos is a great way to find new followers and share
your photos with more people.
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78. Posted 6 months ago with one hashtag: #Coffee - 2 likes, no comments
Edited on January 3, adding all these hashtags. Within 1 hour my likes
jumped to 22 likes and 2 comments
Try a hashtag update to old images
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79. Reshare/Tag
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80. Reshare/Tag
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81. Reshare/Tag
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82. Be consistent & Post often
According to a study by social analytics firm Union Metrics, there is no
correlation between the amount of times you post and engagement. However,
if you are going to post you should do so at a consistent flow.
Here’s the follower data for a TV show that took a break from
Instagram after its season concluded:
Take away: Be consistent and be active
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83. Tools
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84. Tools
Hootsuite.com
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85. Tools
Hootsuite.com
BufferApp.com
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86. Tools
Hootsuite.com
BufferApp.com
Mention.com
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87. Tools
Hootsuite.com
BufferApp.com
Mention.com
Canva.com
Tuesday, March 17, 15

88. Tools
Hootsuite.com
BufferApp.com
Mention.com
Canva.com
PicMonkey.com
Tuesday, March 17, 15

89. Tools
Hootsuite.com
BufferApp.com
Mention.com
Canva.com
PicMonkey.com
Visual.ly
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90. Tools
Hootsuite.com
BufferApp.com
Mention.com
Canva.com
PicMonkey.com
Visual.ly
ThingLink.com
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98. Q&A
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99. MEMBERSHIP PERKS
• Weekly mini recorded trainings delivered right to your inbox
• Access to a growing library of on demand video trainings and webinars featuring trainings
on all the major social networks, email marketing and so much more. All learn at your own
pace.
• Special pricing and many times free access to Kelly’s outside trainings and webinars
• Live group Q&A sessions / mentorship calls with live screen sharing so you get your
questions answered!
• Bonus resources & how to guides that will take your online marketing to the next level
• Access to a private Facebook Group where you can ask questions and join the discussion.
• Exclusive rates for private online trainings and consulting sessions.
Need more social media help,
training and mentorship?
Perfect for beginner and intermediate social media levels
www.ClubStellar.com
Club Stellar for Real Estate coming Fall 2015!
Tuesday, March 17, 15