Planning An Effective Social Media Campaign

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This presentation covers planning and budgeting tips for agencies and brands looking to develop Social Media campaigns, based on StepChange's experience creating and managing campaigns for our clients.

Technology

StepChange Planning an Effective Social Media Campaign October 14 2008

About StepChange ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Strategy Design Development Engagement

Today’s Topic: Social Marketing Campaigns ,[object Object],[object Object],[object Object],[object Object]

Strategy & Planning Princess Bride (1987)

Strategy & Planning: The Forrester “POST” Method Source: “Groundswell” www.forrester.com/groundswell

Strategy & Planning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Budgeting: How are these typically categorized? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Budgeting: How much should all this cost? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],$10,000 – $30,000 and 3-5 weeks is a good design & development estimate for many Social Marketing efforts * ★  * Can’t promise anything ★ Lots of ways to skin a cat  My CFO doesn’t know I put this in here

Promotion: “Content vs. Ad” is in the Eye of the Beholder Treated as Content Treated as an Advertisement Deal-focused Customers Loyal Customers Small/Med Green Blogs Green-living Facebook Groups Relevant Community Sites General Sites & anywhere else online CleanHouze.com Widget Special: 20% off all natural cleaners 10 tips to Winterize your home Green cleaning: the season’s best new products

Promotion & Advertising for a Social Marketing Application ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Measurement: What Metrics to Capture? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Ongoing Management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

For further information… ,[object Object],[object Object],[object Object],[object Object],310 SW 4 th Portland, OR 503.224.3188 [email_address] www.StepChangeGroup.com Contact Us

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