1. By: Stephan Blais
Source: http://3.bp.blogspot.com/-gqgvnavhNS4/T1BPFHE45DI/AAAAAAAAAVE/XM4aQspDuug/s1600/meme%2Bcollage.jpg

2. MEMES
crystallize
Source: http://knowyourmeme.com/memes/dr-evil-air-quotes

3. Source:
http://designthinkingworkshop2011.files.wor
dpress.com/2011/05/hires.jpg

4. Reddit
4Chan
9Gag
Internet memes are created and spread on various social
media sites, such as:
Tumblr
Facebook
Twitter
Source: http://knowyourmeme.com/memes/first-day-on-the-
internet-kid

5. Early memes have had
a seminal impact
on digital culture.
Source: http://www.boston.com/bostonglobe/ideas/brainiac/headshot.jpg

6. Memes can start trends and fads that
people all over the world participate in,
proving the power of connectivity
memes possess.
Source: http://socialmediaweek.org/files/2013/08/Connected-world-e1377123060145.jpg

7. owling Tebowing
Source: http://www.planking.me/wp-content/uploads/2011/12/sf-planking-e1323088115873.jpg

8. But what makes a meme successful or unsuccessful? Viral or not?
“In an environment where speed is everything and attention is fleeting,
good timing coupled with a strong cultural awareness can make the
difference between something that goes viral and something that ends up
in the gutters of the Web”
– Matt Morain
Source: http://vpncreative.net/wp-
content/uploads/webhostingreviewbase/2013/09/18.jpg

9. Can the heavy influence and popularity of memes have more useful or
practical applications?
Source: http://www.solutiontable.com/wp-content/uploads/2014/03/better-handshake.jpg

10. Source: http://www.1stwebdesigner.com/design/power-internet-memes/

11. Source: http://themeshaper.files.wordpress.com/2010/06/toolbox1.jpg

12. “A good viral marketing strategy is one that uses buzz to replicate
shared cultural meaning across a community of consumers.”
- From “Kellogg on Integrated Marketing”
Source: http://3mx24s1dzkew1x7chz4af8it19rs.wpengine.netdna-cdn.com/wp-content/uploads/2014/03/advocates-content.png

13. Memes can be a great tool for companies to use because
there is very little to no cost using them.
They can also be used as a basis for an entire integrated
marketing promotional campaign.
YOUR AD HERE
Source: http://www.digitaltrends.com/wp-content/uploads/2012/02/samsung-LCD.jpg

14. Snakes on a Plane
Source: http://www.richardcrouse.ca//wp-content/uploads/2013/09/Snakes_on_a_Plane.jpg

15. Source:
http://assets.nydailynews.com/polopoly_fs/1.1103368!/img/httpImage/image.jpg_gen/derivat
ives/article_970/oreo28n-1-web.jpg
Photo by: Oreo

16. Chuck Norris is a
popular Internet
figure for his
manly and tough
image.
Blizzard
Entertainment Inc.
featured him in
advertisements for
their game, World
of Warcraft.
Some companies
take advantage
of existing
memes
Source: http://eagnews.org/wp-content/uploads/2013/11/chuck-norris-07.jpg

17. Source: http://4.bp.blogspot.com/_jgyugzLdbng/TTx6hWp-
EjI/AAAAAAAACP4/8n1d_VJH8zo/s1600/Dos-Equis-Man.jpg

18. Source: http://www.peopleofwalmart.com/

19. “The greatest aspect of meme marketing is that
it allows most any company, no matter how
staid its typical image, to create something
memorable in a spirit of fun.”
– Cheryl Conner, Forbes
Source: http://media.dmnews.com/images/2013/06/11/1_memes_393404.png

20. Source: http://www.visionnoblesville.com/wp-content/uploads/2012/11/GREEN-GROWTH.jpg

21. Sources
• http://archive.wired.com/wired/archive/2.10/godwin.if.html?topic=&
topic_set=
• http://www.bbc.co.uk/news/magazine-13414527
• http://news.discovery.com/tech/where-do-internet-memes-come-
from.htm
• http://www.1stwebdesigner.com/design/power-internet-memes/
• Iacobucci, D., & Calder, B. (2003). Kellogg on Integrated Marketing.
Kellogg School of Management, Northwestern University, 94. Print.
• http://www.forbes.com/sites/cherylsnappconner/2013/07/02/three-
tips-for-marketing-better-with-memes/