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Defining A New Economic Model For High Quality Content In The Communications World Of 2015

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Ian McCulloch of Xsequor reviews the regulatory and business model drivers in the UK which have formed part of the recent Digital Britain initiative and concludes that cultural regulation needs to meet market regulation, regulators need to move much faster to reflect change because markets fragment faster than laws change, and PSB needs to reflect changing circumstances.

Published in: Technology, Economy & Finance
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Defining A New Economic Model For High Quality Content In The Communications World Of 2015

  1. 1. International Institute of Communications<br />2009 Annual Conference Session Seven<br />Defining a New Economic Model for High Quality Content in the <br />Communications World of 2015<br /> Ian McCulloch<br />
  2. 2. Some thoughts<br /><ul><li>Observations on the UK
  3. 3. PSB Content – what PSB content?
  4. 4. Joined up Government
  5. 5. An alternative example</li></li></ul><li>Observations on the UK<br /><ul><li>Heavily regulated
  6. 6. Heavy dose of social engineering
  7. 7. Politically sensitive
  8. 8. Predominantly a subscription mode
  9. 9. BBC
  10. 10. Sky + Others
  11. 11. Was a stable ecology and regulatory regime</li></li></ul><li>PSB Content – what PSB content ?<br /><ul><li>ITV 2100 Weekday Drama c. 22% share
  12. 12. Or 78% of those in watching TV avoided it
  13. 13. Or c. 89% of the UK avoided it</li></li></ul><li>PSB Content – what PSB content ?<br /><ul><li>Why not
  14. 14. Apple Apps
  15. 15. Web
  16. 16. Interactive TV
  17. 17. Gaming
  18. 18. Ethnic peak-time content
  19. 19. Electronic books
  20. 20. Mobile content
  21. 21. Radio
  22. 22. Film</li></li></ul><li>Joined up Government<br /><ul><li>Cultural regulation needs to meet Market regulation
  23. 23. Terms of reference need to be consistent and joined up
  24. 24. Social ‘goods’ should be recognised as having an economic value
  25. 25. Regulators need to move much faster or draft to reflect change</li></li></ul><li>An alternative example<br />
  26. 26. An alternative example<br /><ul><li>Markets fragment faster than laws change
  27. 27. Market power is good if harnessed for the benefit of all
  28. 28. The ad market is not dead
  29. 29. Compelling mass content experiences are now more valuable than ever</li></li></ul><li>ian.mcculloch@xsequorpartners.com<br />+44 (0)7785 902 149<br />

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