There are 5 types of marketing metrics that can help your organize your KPIs and ensure you have a comprehensive view of performance. This short presentation provides an overview of the 5 metric types as well as examples of metrics for each by channel. Read the original article here: http://analythical.com/learn-analytics/planning/5-marketing-metric-categories Visit my Blog: analythical.com

1. ANALYTICS
MARKETING METRICCATEGORIES
CRASH
COURSE

2. There are 5 marketing metric categories that
can help your organize your KPIs and ensure
you have a comprehensive view of
performance. You may not need metrics that
fall into all 5 categories, but I recommend that
you include a minimum of one metric for at
least 3 of the 5 categories below

3. there
are
5 metric
categories

4. awareness
metrics
Awareness metrics tell you about how many people
were exposed (e.g. reached) by your marketing
activity. They are best used to provide context while
evaluating performance while other metrics (e.g.
engagement, conversion) give you more insight into
how well your marketing activity actually performed

5. Engagement metrics tell you about how many
people responded to your marketing activity. They
provide useful insight into how well your marketing
activity performed (e.g. did your content resonate)
and these metrics become especially useful when
examined in relation to metrics categories like
awareness and perception.
engagement
metrics

6. Perception metrics provide invaluable insight into
the tone or opinion toward your marketing activity.
Measuring engagement is not always enough, and
perception metrics can fill a big gap in terms of
helping you understand whether you’ve moved the
needle in terms of perception toward your brand,
products or industry.
perception
metrics

7. Experience metrics tell you about the quality of the
experience for the people who engaged with your
marketing activity. Thet are essential but should
simply be used to allow you to focus on the quality
of your marketing activity (e.g. content, campaign
mechanics, etc). That is to say, we measure
experience to ensure that other metrics (e.g.
engagement) are not being affected by variables
like poor load time or technical issues.
experience
metrics

8. Conversion metrics tell you how many people took
a particular action (or actions) that you intended
them to take and which create some form of
business value. They are most often associated
with e-commerce and sales, however, conversion
metrics apply to any channel and business
objective and can include metrics like leads,
whitepaper downloads, etc.
conversion
metrics

9. by stephen tracy | www.analythical.com
READ THE FULL ARTICLE
ON MY BLOG
http://bit.ly/1O9DArY

10. slide 1 Anthony DELANOIX - https://unsplash.com/anthonydelanoix/portfolio
slide 2
slide 3
slide 4
slide 5
Viktor Jakovlev - https://unsplash.com/apviktor
Nitish Meena - https://unsplash.com/nitishm/portfolio
thomas shellberg – http://twitter.com/tommyshellberg
Dylan Luder - http://northwestcollect.com/
slide 6 Samuel Zeller - www.samuelzeller.ch
PHOTO CREDITS
slide 7 Glen Carrie - www.cocopine.co.za
slide 8 Nick Scheerbart - http://www.nick-scheerbart.com/

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by stephen tracy | www.analythical.com
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