17. • INTERNET PENETRATION
4,015,121 INTERNET USERS, 75.0% PENETRATION
• MOBILE PENETRATION
156%, OF WHICH 3/4 ARE 3G SUBSCRIPTIONS
• TABLET PENETRATION
47% OF SINGAPOREANS OWN A TABLET, COMPARED TO 17% IN 2012
• SMARTPHONE PENETRATION
88%
• ONLINE SHOPPERS
52% OF INTERNET USERS SHOP ONLINE
• ECOMMERCE SALES
$1.3B, WITH GROWTH RATE OF 15%
B2C ECOMMERCE IS EXPECTED TO CLIMB BY ALMOST 50% BETWEEN 2011 & 2015
• ECOMMERCE PENETRATION
89% OF THE POPULATION
• MOBILE COMMERCE
$259M (2011)
A MILLION SINGAPOREANS MADE A PURCHASE THROUGH A MOBILE DEVICE IN 2011
19. • INTERNET PENETRATION
564 MILLION INTERNET USERS, 47% OF THE POPULATION
• MOBILE PENETRATION
90%
• TABLET PENETRATION
30% PENETRATION WITHIN TIER 1 - 5 CITIES
• SMARTPHONE PENETRATION
700 MILLION SMARTPHONES BY 2016
• ECOMMERCE SALES
$212B ECOMMERCE SALES IN 2012, REACHING $538B BY 2015
• ECOMMERCE PENETRATION
40% OF CHINA’S 1.3B POPULATION USE THE INTERNET, WHILE 20% ARE ECOMMERCE USERS
21. • INTERNET PENETRATION
101.5 MILLION INTERNET USERS, 80% INTERNET PENETRATION
• MOBILE PENETRATION
136.6% (98% 3G SERVICES)
66M MOBILE INTERNET, IS ESTIMATED TO INCREASE TO 93M IN 2016 (84% MOBILE INTERNET PENETRATION)
• TABLET PENETRATION
11%
• SMARTPHONE PENETRATION
33%
• ONLINE SHOPPERS
WITH 73.3M ONLINE SHOPPERS, JAPAN RANKS WORLDWIDE ON THE 3RD POSITION AFTER CHINA AND THE US
70% OF JAPANESE INTERNET USERS SHOP ONLINE, 80% HAS AN ACCOUNT ON RAKUTEN
• ECOMMERCE SALES
$64B ECOMMERCE SALES IN 2012, 20% OF WHICH WAS GENERATED BY MOBILE COMMERCE ($97 BILLION BY 2016)
B2C ECOMMERCE SALES AT $127.8M 2012
• ECOMMERCE PENETRATION
97%
• MOBILE COMMERCE
47% OF JAPAN’S ONLINE SHOPPERS USE THEIR MOBILES & TABLETS
31. THE UNIQUE CHINESE PHENOMENON
BY 2020, CHINESE ECOMMERCE MARKET WILL BE BIGGER THAN
AMERICAN, BRITISH, JAPONESE, GERMAN AND FRENCH MARKETS ALL TOGETHER