The document discusses a campaign to improve safety, dignity, and rights for domestic workers. The campaign utilized underground advertising on public transit and other methods. Key outcomes included an increased number of jobs for domestic workers, high recall and positive reactions to the ads by employers, an increased membership for La Colectiva de Mujeres, and increased confidence and leadership skills for the women. One woman expressed pride and happiness at being recognized from an ad on public transit.

1. Communicating Our Power and Hope The Domestic Worker Safety and Dignity Campaign Labor Occupational Health Program, UC Berkeley La Colectiva de Mujeres Underground Advertising

11. Other Campaign Elements