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Design + Strategy

Solve problems with design; don't just solve design problems. Starting with a look at how design can be used to create iconic experiences; incite passionate following; and redefine the basis of competition; the presentation moves on to contrast design-centric problem-solving with traditional management approaches steeped in science.

References used in the presentation can be found at http://delicious.com/stevebaty/scad-presentation

Live tweet of the actual presentation by @daveIxD can be found at http://search.twitter.com/search?q=docscad

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Design + Strategy

  1. Design + Strategy Steve Baty UX Strategist, Principal, Meld SCAD - March, 2009
  2. Thank You SCAD - March, 2009
  3. A bit about me... Solving problems for businessʼ IxDA, IAI, and UX Book Club johnnyholland.org, UXMatters.com meld.com.au/blog UX Australia, 25-27 August, Canberra SCAD - March, 2009
  4. Alec Issigonis, 1957 SCAD - March, 2009
  5. SCAD - March, 2009
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  7. SCAD - March, 2009
  8. Saab Novelty through design c/o Matt Milan, Normative SCAD - March, 2009
  9. Novel? SCAD - March, 2009
  10. SCAD - March, 2009
  11. Harley Davidson Passion SCAD - March, 2009
  12. SCAD - March, 2009
  13. Apple iMac Changing the rules of competition SCAD - March, 2009
  14. 199 SCAD - March, 2009
  15. SCAD - March, 2009
  16. Design beyond the Product or Service SCAD - March, 2009
  17. iPod + iTunes + Music Store + DRM SCAD - March, 2009
  18. A Brief Foray into Science Step by step, piece by piece SCAD - March, 2009
  19. According to Kuhn “Normal science does not aim at novelties of fact or theory and, when successful, finds none.” SCAD - March, 2009
  20. Your child is ugly SCAD - March, 2009
  21. Homo Floresiensis SCAD - March, 2009
  22. SCAD - March, 2009
  23. Galaxies, Dark Matter & Gravity SCAD - March, 2009
  24. Science in Business “.. . m anage r s ca n n o w b a s e con s eq u e n tia l d e cisio n s on s c ient if ic al l y va l i d e x p e ri m en ts . ” - HBR, Feb, 2009 SCAD - March, 2009
  25. Management ʻMoon Shotsʼ SCAD - March, 2009
  26. #16: Management systems must give more power to employees whose emotional equity is invested in the future rather than the past #25: Managersʼ deductive and analytical skills must be complemented by conceptual and systems-thinking skills #11: Existing management systems often mindlessly reinforce the status quo. In the future, they must facilitate innovation & change. SCAD - March, 2009
  27. Design + Strategy SCAD - March, 2009
  28. Exploring possibilities SCAD - March, 2009
  29. Karl Ulrich “Good designers relentlessly generate lots of ideas and open-mindedly consider alternative solutions. At no time are good designers frightened to entertain a crazy, competing, or uncomfortable idea.” SCAD - March, 2009
  30. Toyota Production System Company-wide philosophy driving supply-chain, logistics, product design, quality and continuous improvement SCAD - March, 2009
  31. The beginnings of a philosophy that changed the face of manufacturing SCAD - March, 2009
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  34. Dave Butler, VP Design “The strategy circles around three areas: brand identity, user experience and sustainability.” SCAD - March, 2009
  35. 'How can we make the can feel colder, longer?' Or, 'How can we make the cup easier to hold?' SCAD - March, 2009
  36. “When youʼre talking about the impact of design... itʼs really about helping this organization see differently, think differently and leverage design as an integration or synthesis capability...” SCAD - March, 2009
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  42. Steve Baty Twitter: @docbaty Email: stevebaty@meld.com.au Blog: meld.com.au/blog Slideshare: www.slideshare.net/stevebaty SCAD - March, 2009

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