For full set of reports, go to http://msichicago.org/digitallife

5. 851 adults 18 years and older
909 youth ages 8 to17

6. understanding our audience
What do they have?
What are they doing?
How do they feel about it?

7. what do they
have?

13. ?

15. what are they
doing?

16. online

17. 82% of adults online at least an hour a day
(40% 3+ hours)
77% of teens online at least an hour a day
(30% 3+ hours)
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24. mobile

25. hot

29. not hot

32. social

34. 31% of adults and 81% of teens use Facebook daily

38. 31% of adults click the “Like” button outside
of Facebook at least once a day
43% of teens click the “Like” button outside
of Facebook at least once a day

41. how do they feel
about it?

48. if we build it, will
they use it?

49. what do our guests want?
Adults Want
Custom visit planning and simple ticketing
Chick Cam!
Web-based interactive experiences and hands-on
experiments for their kids
Science News
Adults Don’t Want
Mobile apps to post photos to their social network(s)
Videoconferencing with scientists in the field
Mobile apps to save/bookmark in-gallery content for later

50. what do our guests want?
Youth Want
Web-based interactive experiences and hands-on
experiments
Mobile interactive experiences
Virtual lab experiments
Science content and video simulations
Youth Don’t Want
Visit Planning and Wayfinding mobile apps
Mobile apps to post photos to their social network(s)
Mobile apps to save/bookmark in-gallery content for later
Videoconferencing with scientists in the field

51. Steven Beasley steven.beasley@msichicago.org
Annie Conway annie.conway@msichicago.org
http://msichicago.org/digitallife
msichicago.org | /msichicago