Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

2014 iVOX corporate presentation

iVOX is an interactive boutique agency that focuses on market research, opinion polls and online marketing.

Products, methods and tools that iVOX provides to its clients: online surveys, online research communities, online access panels, dedicated research panels, interactive consumer profilers, online brainstorm tools, online focus group software, interactive gamified surveys, lead generation tools, online survey en panel management software ….
The unique mix of products & tools, gives iVOX a unique position in the marketing and research market.

iVOX focuses on quality, research methodology, flexibility, speed and last but not least creativity.
A fusion of the best of traditional research methods with adaptive innovative technology to enable our clients throughout the US, Europe and Latin America to realize their data collection and market research projects.
We stand out in our industry by bringing an extra marketing dimension to our research projects and by delivering our clients real marketing benefits.

  • Login to see the comments

  • Be the first to like this

2014 iVOX corporate presentation

  1. 1. Much more than just facilitating market research, we spark connections since 2003
  2. 2. Who we are Mission Statement & Proposition & USP’s Online panel Clients & references Show cases - Online Surveys Deliverables - reports
  3. 3. • 10 years of expertise in online data collection and online research • Number 1 in opinion polling in Belgium since 2006 • House of research methodologists & marketers • Experiences as a research bureau in certain sectors (media, banks & insurances, ad testing, media sellers, media buyers, PR, politics, e-democracy and public communication, ...) Interactive research software in their own development • Online survey software & gamified research approaches • In-House Interactive tools in a gamified research& marketing campaigning context • Lead acquisition campaigning • Expertise in interactive marketing • Strong focus on quality • Spin-off KULeuven • Online panel building incubator • Interactive marketing innovators 3 Who we are We connect research and marketing!
  4. 4. 4 Number 1 in opinion polling in Belgium since 2006 (Dept. Comm. Science, KUL)
  5. 5. Mission Statement & Proposition To offer a unique-in-the-market wide range of online research & marketing solutions River sampling Online sampling services sampling Research methodology expertise Enriched panel data and connectivity Digital marketing campaigning Online panel management software & platform 2.0 polling & panel recruitment solutions Methodology Data Technology Social media & mobile 20032004200520062007200820092010201120122013
  6. 6. Data & Process Management Quality Marketing & Research Connectivity Research & Campaign Methodology Fast & Fair Flexibility Content & Concepting Co-creativity In-house & Standardized interactive Technology Proposition & Pillars
  7. 7. Clients & References Data Technology Research Internet Marketing & branding
  8. 8. • Who we are – Our proposition • Online panel • Online Survey and Panel management • Show cases - Online Surveys • Research communities • Research Solutions • Show Cases – Connectology cases
  9. 9. iVOX Panel BE > 170 000 Belgian customers Representative samples » Sex » Age » Language » Education » Region » (CIM) Social Class » Media » B2B » Nielsen » Household Size » …
  10. 10. Enriched sampling for obtaining unique consumer profile/segmentation analysis Socio-demographic profile education – gender - age – language - social class – profession - … Overall AD profile Attitude toward ads online – offline Media consumption profile TV - radio - print - online U&A Brand/category awareness - light/medium/heavy – likeability brand/category - … Ad/packing/… evaluation likeability mock-up spot/moadboard 1/2/3/ - perceived message… - … Survey data/ database + Enriched panel data & industry stats of your target group: modules Psycho-sociographic profile (industry & category specific) Financial profile / FMCG profile/Automotive Profile/Ecology profile/… survey data + many extra’s for advanced segmentation Breakdowns Segmentation AD attitude benchmarks Media planning
  11. 11. Panel: mix of recruitment channels » Intense panel management & incentive handling
  12. 12. Show case- online surveys ACV Loonbarometer
  13. 13. Show case- online surveys
  14. 14. Show case- online surveys
  15. 15. Show case- online surveys Fresh, user friendly, customized lay-out, ...
  16. 16. Brand metrics Pretest 16 1% 3% 12% 5% 2% 4% Top of Mind Spontane bekendheid Geholpen bekendheid Consideration Usage Preference Net Promotor Score Sectorgemiddelde (o.b.v. 7 merken uit het onderzoek) -5,2% 3% (min n !!!!) Show case – Deliverables - reporting
  17. 17. Show case – Deliverables - reporting Net Promotor Score = % promotors - % criticasters = Criticasters 0% 0% 0% 0% 0% 12% 9% Passief tevredenen Promotors 21% 42% 4% 12% 0 1 2 3 4 5 6 7 8 9 10 17 Brand metrics Ambassadorship & NPS -5,2% 21,1% 62,9% 15,9% Filter: Klanten Bolero (N=26)
  18. 18. TOP score 9 + score 10 Proposition scoring 1 1 1 1 1 1 7% 1 1 3 4 2 1 3 2 2 10% 5% 5% 6% 8% 6% 10% 7% 5% 3% 3% 5% 5% 2% 12% 8% 10% 5% 10% 9% 13% 14% 10% 7% 2% 7% 7% 11% 3 3 4% 3 2 5% 5% 1 3 1 1 2 7% 44% 64% 65% 78% 62% 64% 46% Brand 1 Brand 2 Brand 3 Brand 4 Brand 5 Brand 6 Brand 7 0 1 2 3 4 5 6 7 8 9 10 Geen idee 8% 4% 7% 1% 4% 4% 12% N= 126 N= 606 N= 542 N= 339 N= 324 N= 858 N= 48 TOP 18 Show case – Deliverables - reporting
  19. 19. Show case – Deliverables - reporting Gemiddelde score per stelling per merk Stellingen overview 19 Good value for money Score website Weekly newsletter reliability. Quality of service Social media usage 1 6,685 7,471 6,880 7,663 7,187 7,746 2 6,674 6,996 6,629 6,626 6,887 7,074 3 6,950 7,160 6,518 6,710 6,962 7,167 4 5,601 6,194 5,876 6,009 6,283 6,071 5 6,222 6,316 6,276 6,384 6,439 6,512 6 6,489 6,663 6,335 6,858 6,736 6,992 7 6,559 7,051 6,457 6,840 6,822 7,166 average 6,454 6,836 6,424 6,727 6,759 6,961
  20. 20. Proposition indexing 2.4% 2.4% 0.3% 2.4% 2.1% 3.6% 1.1% 2.9% 2.8% 9.9% 7.5% 14.4% 5.7% 10.7% 2.7% -0.1% Show case – Deliverables - reporting -1.1% 1.3% 5.3% 6.9% 0.1% 1.8% -13.8% -10.3% -7.0% -5.3% -7.6% -8.2% -8.9% -13.3% -1.0% -2.0% -4.3% -7.1% -1.9% -4.7% -0.2% 2.4% -0.9% 0.9% 3.7% 0.9% -15.0% -10.0% -5.0% 0.0% 5.0% 10.0% 15.0% G F E D C B A The brand has a very broad offer. The brand delivers a high quality service. I trust the brand. The brand gives accurate information The site of the brand is very userfrendly The brand delivers value for money 20
  21. 21. Campaign recall 21 Show case – Deliverables - reporting Low Recall van de doelgroep geeft aan de campagne gezien/gehoord te hebben 72% van degenen die door de campagne bereikt werden, linken er het Recall score van de doelgroep geeft aan de campagne gezien/gehoord te hebben en herinnert zich het onderwerp van de campagne. Full recall score 55% 40% 21% van de doelgroep geeft aan de campagne gezien/gehoord te hebben en herinnert zich wat het onderwerp en de boodschap van de campagne. juiste onderwerp (merk) aan. van degenen die door de campagne bereikt werden en er het juiste onderwerp (merk) aan linken, weten wat de boodschap is. 70%
  22. 22. Simplicity Unexpected Concrete Credible Emotions Story telling Campaign evaluation >65% 35-65% <35% 22 66% 43% 68% 50% 37% 58% SUCCES Show case – Deliverables - reporting
  23. 23. Attribution of channels 23 Show case – Deliverables - reporting Unieke bijdrage per uiting: (% respondenten die enkel één bepaalde uiting zagen/hoorden) 1. Radiospot 8% 2. TV spot 2% 3. Advertentie kantoor 2% 4. Online 1% 5. Advertentie call center 0,7% Herkenningsscore van de doelgroep geeft aan de campagne gezien/gehoord te hebben 55% 5 uitingen; 7% 4 uitingen; 8% 3 uitingen; 11% 2 uitingen; 14% 1 uiting; 14% geen uiting; 45%
  24. 24. Impact Exposed – non-exposed 24 Show case – Deliverables - reporting 11% 23% 25% 94% 20% 8% 26% 43% 44% 98% 38% 18% Top of Mind Spontane bekendheid Geholpen bekendheid Consideration Usage Preference Exposed Non exposed NPS exposed -10% non exposed -15%
  25. 25. sales@ivox.be +32 16 22 62 14 Engelsplein 35/01.01 3000 Leuven @ivox_be Watch us on YouTube www.ivox.be

×