The document discusses how the COVID-19 pandemic has accelerated the shift to online activities and e-commerce. Several points are made: e-commerce and food delivery have boomed, especially in China after lockdowns; virtual meetings and drinks with friends have become the new normal; companies are helping customers and society in various ways like producing hand sanitizers, explaining apps to parents, and answering children's questions. The crisis may have long-term impacts like increasing divorce rates but will also boost digital adoption and online businesses.
14. One thing is clear:
even the most
efficient digital tool
doesn’t even come
close to the real world
19. E-commerce is booming
Some people are being pushed into e-commerce and are loving it. Barriers to use have
been bulldozed, leaving the way ahead clear. This crisis will boost the usage of online tools!
20. China leads the way
E-commerce and food delivery is booming in China after the lockdown.
New habits continue to be forged.
50. Help people in their everyday lives: the cookware brand
Equal Parts allows you to message chefs while they cook
51. Next level! ShopStreaming:
combining live streaming and e-commerce
Chinese farmers are
live-streaming stories
from their lives,
showing the
community how to
cook food and sell
their products. This
model resulted in
increased revenue for
Chinese farmers.
60. Understand customer needs and add value.
Belgian retailer JBC made a site to explain TikTok to parents,
as the global quarantine has caused a TikTok boom.
61. Norwegian Prime
Minister holds a
Q&A session to
answer all questions
from children to
re-assure them that
things will get better.
62. Ant Financial added free coronavirus-related coverage to its products. The action responded
to customer need, while promoting awareness of the company’s online offerings and improving
customer loyalty. In the midst of the coronavirus crisis, their sales increased by 30%
69. LVMH was the first global brand to use
their capabilities to make hand sanitizer
71. In the Philippines,
Coca Cola halted
advertising, devoting
that entire budget to
COVID-19 relief and
response efforts for
the worst-affected
communities
72. Belgian 3D printing expert
Materialise created a free
design for a hands-free
door opener
73. The flexibility of
the world is just
amazing.
All over the
world, companies
are using their
strengths to help
society.