SlideShare a Scribd company logo
1 of 60
Download to read offline
Stop the Paradox,[object Object],Steven Van Belleghem -- @Steven_InSites,[object Object],@Steven_InSites,[object Object],Stop the Paradox,[object Object],by Steven Van Belleghem,[object Object],#CM48,[object Object]
Word-of-Mouth is growthdriver,[object Object],Word-of-Mouthjust happens,[object Object],@Steven_InSites #cm48,[object Object]
Word-of-Mouth is growthdriver,[object Object],73%,[object Object],Word-of-Mouthjust happens,[object Object],80%,[object Object],@Steven_InSites #cm48,[object Object]
@Steven_InSites #cm48,[object Object]
Clienthappiness is important,[object Object],Client service is tooexpensive,[object Object],@Steven_InSites #cm48,[object Object]
@Steven_InSites #cm48,[object Object]
% neverreplies to questions:,[object Object],11%throughcustomer service,[object Object],24%onbrandedsocial media,[object Object],28%onsocial media,[object Object],@Steven_InSites #cm48,[object Object]
Everyclient is important,[object Object],Ifonly 500 clients are unhappy, well…,[object Object],@Steven_InSites #cm48,[object Object]
40%,[object Object],negative,[object Object],7%,[object Object],negative,[object Object],@Steven_InSites #cm48,[object Object]
The paradox?,[object Object],40%,[object Object],negative,[object Object],7%,[object Object],negative,[object Object],@Steven_InSites #cm48,[object Object],@Steven_InSites #cm48,[object Object]
We say we care,but we don’t,[object Object],40%,[object Object],negative,[object Object],7%,[object Object],negative,[object Object],@Steven_InSites #cm48,[object Object],@Steven_InSites #cm48,[object Object]
2 simplequestions:,[object Object],40%,[object Object],negative,[object Object],7%,[object Object],negative,[object Object],@Steven_InSites #cm48,[object Object],@Steven_InSites #cm48,[object Object]
How important are happy clients?,[object Object],@Steven_InSites #cm48,[object Object],@Steven_InSites #cm48,[object Object]
Are youseriousaboutit?,[object Object],@Steven_InSites #cm48,[object Object],@Steven_InSites #cm48,[object Object]
3 attitudes:,[object Object],40%,[object Object],negative,[object Object],7%,[object Object],negative,[object Object],@Steven_InSites #cm48,[object Object],@Steven_InSites #cm48,[object Object]
Stop the paradox
@Steven_InSites #cm48,[object Object]
Stop the paradox
16%,[object Object],77%,[object Object],7%,[object Object],@Steven_InSites #cm48,[object Object]
How important are happy clients?,[object Object],Very important!,[object Object],Very open & positiveintentions!,[object Object],@Steven_InSites #cm48,[object Object],@Steven_InSites #cm48,[object Object]
Are youseriousaboutit?,[object Object],NO!,[object Object],@Steven_InSites #cm48,[object Object],@Steven_InSites #cm48,[object Object]
Only 1 option…,[object Object],40%,[object Object],negative,[object Object],7%,[object Object],negative,[object Object]
Happy clients,[object Object],Positive,[object Object],WOM,[object Object],Growth,[object Object],@Steven_InSites #cm48,[object Object]
Productdevelopment,[object Object],CO-CREATE,[object Object],Listening,[object Object],WOM strategy& policy,[object Object],Touchpoints experience,[object Object],Conversationson & offline,[object Object]
WOM strategy,[object Object],@Steven_InSites #cm48,[object Object]
Notanisland,[object Object]
Create context forsuccess,[object Object]
A policythatworks,[object Object]
32%: policy in place,[object Object]
42%: no interest,[object Object]
New KPIs,[object Object]
New KPIs: 38%,[object Object]
Reach: L - H,[object Object],Sentiment: neg - pos,[object Object],@Steven_InSites #cm48,[object Object]
As a manager,[object Object],As a brand,[object Object],As a peer,[object Object],Observe,[object Object],Facilitate/Co-create,[object Object],Join,[object Object]
As a manager,[object Object],As a brand,[object Object],As a peer,[object Object],Observe,[object Object],Facilitate/Co-create,[object Object],Join,[object Object]
64% ,[object Object],consider keeping track of what consumers are saying a priority,[object Object],2010,[object Object]
2010,[object Object],20% ,[object Object],Is tracking consumer conversations,[object Object]
Specific team listens,[object Object],Wholecompanylistens,[object Object],@Steven_InSites #cm48,[object Object]
80%,[object Object],20%,[object Object],Specific team listens,[object Object],Wholecompanylistens,[object Object],@Steven_InSites #cm48,[object Object]
We are ALL listening,[object Object],Leads to higher business growth,[object Object]
As a manager,[object Object],As a brand,[object Object],As a peer,[object Object],Observe,[object Object],Facilitate/Co-create,[object Object],Join,[object Object]
20%,[object Object],has a community,[object Object]
Highergrowth,[object Object],20%,[object Object],has a community,[object Object]
Co-Creation,[object Object]
As a manager,[object Object],As a brand,[object Object],As a peer,[object Object],Observe,[object Object],Facilitate/Co-create,[object Object],Join,[object Object]
40%of companies is NOT present onsocial media,[object Object]
20%of companies has a Twitter account,[object Object]
Stop the paradox
Stop the Paradox,[object Object],@Steven_InSites,[object Object],Stop the Paradox,[object Object],by Steven Van Belleghem,[object Object],#CM48,[object Object],@Steven_InSites #cm48,[object Object]
Productdevelopment,[object Object],CO-CREATE,[object Object],Listening,[object Object],WOM strategy& policy,[object Object],Touchpoints experience,[object Object],Conversationson & offline,[object Object]
Productdevelopment,[object Object],CO-CREATE,[object Object],R&D,[object Object],Operations,[object Object],Listening,[object Object],Board, HR,[object Object],Legal, IT,[object Object],WOM strategy& policy,[object Object],Marketing,[object Object],Sales, ,[object Object],Communication &IT,[object Object],Touchpoints experience,[object Object],Conversationson & offline,[object Object],Cust ServiceSales, channel,,[object Object],IT & operations,[object Object]
ConversationManager,[object Object],Strategic level,[object Object],Coördinates WOM implementation,[object Object],Facilitate WOM in all departments,[object Object],KPI setting & follow up,[object Object],@Steven_InSites #cm48,[object Object]
Notanisland,[object Object]
Productdevelopment,[object Object],CO-CREATIE,[object Object],ConvMgr,[object Object],ConvMgr,[object Object],Listening,[object Object],WOM strategy& policy,[object Object],Touchpoints experience,[object Object],Conversationson & offline,[object Object],ConvMgr,[object Object]
ConversationManager,[object Object],Strategic level,[object Object],Coördinates WOM implementation,[object Object],Facilitate WOM in all departments,[object Object],KPI setting & follow up,[object Object],HR,[object Object],mkt,[object Object],sales,[object Object],R&D,[object Object],legal,[object Object],Com,[object Object],Serv,[object Object],Listening,[object Object],Co-create,[object Object],Join,[object Object],fans,[object Object],@Steven_InSites #cm48,[object Object]
Finalidea…,[object Object],@Steven_InSites,[object Object],Stop the Paradox,[object Object],by Steven Van Belleghem,[object Object],#CM48,[object Object],@Steven_InSites #cm48,[object Object]
Consumer in the boardroom,[object Object]
CCO,[object Object]
Chiefconsumerofficer,[object Object]
Thank you!Download bookfromapp store #iPadFirst interactivemgmbook!,[object Object],“This is the new conventional wisdom. Use it or lose!”,[object Object],Seth Godin,[object Object],author Purple cow,[object Object],Good luck!,[object Object],Questions, feedback, remarks:,[object Object],Steven@InSites.eu,[object Object],Follow me: @Steven_InSites,[object Object],Join me on LinkedIn,[object Object],www.theconversationmanager.com,[object Object],#CM48,[object Object],@Steven_InSites,[object Object]

More Related Content

What's hot

96% Not About Google
96% Not About Google96% Not About Google
96% Not About GoogleMatt Siltala
 
Quotes of the day from Inbound 2015 Boston
Quotes of the day from Inbound 2015 BostonQuotes of the day from Inbound 2015 Boston
Quotes of the day from Inbound 2015 BostonKaren Hesse
 
How Not to Suck at Marketing - Digital Summit Atlanta - 5.19.15
How Not to Suck at Marketing - Digital Summit Atlanta -  5.19.15How Not to Suck at Marketing - Digital Summit Atlanta -  5.19.15
How Not to Suck at Marketing - Digital Summit Atlanta - 5.19.15Jeff Perkins
 
How To Create A Successful Landing Page That Convert
How To Create A Successful Landing Page That ConvertHow To Create A Successful Landing Page That Convert
How To Create A Successful Landing Page That ConvertAntoine Dupont
 
The Secrets of Net Negative Churn: Customer Advocacy
The Secrets of Net Negative Churn: Customer AdvocacyThe Secrets of Net Negative Churn: Customer Advocacy
The Secrets of Net Negative Churn: Customer Advocacysaastr
 
Hero conf a love story
Hero conf   a love storyHero conf   a love story
Hero conf a love storyAaron Levy
 
What do we mean when we talk about influence?
What do we mean when we talk about influence?What do we mean when we talk about influence?
What do we mean when we talk about influence?Acceleration Partners
 
7 YouTube Tactics to Grow a Large Following
7 YouTube Tactics to Grow a Large Following7 YouTube Tactics to Grow a Large Following
7 YouTube Tactics to Grow a Large FollowingAntoine Dupont
 
SearchLove London 2015 | Talia Wolf | Emotional Targeting
SearchLove London 2015 | Talia Wolf | Emotional TargetingSearchLove London 2015 | Talia Wolf | Emotional Targeting
SearchLove London 2015 | Talia Wolf | Emotional TargetingDistilled
 
Dana Ditomaso: Choosing Metrics That Matter
Dana Ditomaso: Choosing Metrics That MatterDana Ditomaso: Choosing Metrics That Matter
Dana Ditomaso: Choosing Metrics That MatterDFWSEM
 
AMPM: Integrated Marketing with Peter LaMotte (Dec. 3)
AMPM: Integrated Marketing with Peter LaMotte (Dec. 3)AMPM: Integrated Marketing with Peter LaMotte (Dec. 3)
AMPM: Integrated Marketing with Peter LaMotte (Dec. 3)ampmdc
 
StartUp WPB - How To Grow YouTube Channel Organically
StartUp WPB - How To Grow YouTube Channel OrganicallyStartUp WPB - How To Grow YouTube Channel Organically
StartUp WPB - How To Grow YouTube Channel OrganicallyAntoine Dupont
 
Knowing Your Digital Value: Building & Measuring Effective Sponsorships
Knowing Your Digital Value: Building & Measuring Effective SponsorshipsKnowing Your Digital Value: Building & Measuring Effective Sponsorships
Knowing Your Digital Value: Building & Measuring Effective SponsorshipsEtix
 
Craig Rispin - Online Reputation Management - Fine Food Australia 2019
Craig Rispin - Online Reputation Management - Fine Food Australia 2019Craig Rispin - Online Reputation Management - Fine Food Australia 2019
Craig Rispin - Online Reputation Management - Fine Food Australia 2019Craig Rispin
 
Stop giving your sales people too many leads.
Stop giving your sales people too many leads. Stop giving your sales people too many leads.
Stop giving your sales people too many leads. Mick Griffin
 
Don't Bet Against Social Measurement By Steve Hammer
Don't Bet Against Social Measurement By Steve HammerDon't Bet Against Social Measurement By Steve Hammer
Don't Bet Against Social Measurement By Steve HammerMarketing Land
 
Babel camp 2016 - Social Selling
Babel camp 2016 - Social SellingBabel camp 2016 - Social Selling
Babel camp 2016 - Social SellingMick Griffin
 
Mobile developer roadshow
Mobile developer roadshowMobile developer roadshow
Mobile developer roadshowJohn Koetsier
 

What's hot (20)

Enterprise toronto june 11
Enterprise toronto   june 11Enterprise toronto   june 11
Enterprise toronto june 11
 
96% Not About Google
96% Not About Google96% Not About Google
96% Not About Google
 
Prospecting infographic
Prospecting infographicProspecting infographic
Prospecting infographic
 
Quotes of the day from Inbound 2015 Boston
Quotes of the day from Inbound 2015 BostonQuotes of the day from Inbound 2015 Boston
Quotes of the day from Inbound 2015 Boston
 
How Not to Suck at Marketing - Digital Summit Atlanta - 5.19.15
How Not to Suck at Marketing - Digital Summit Atlanta -  5.19.15How Not to Suck at Marketing - Digital Summit Atlanta -  5.19.15
How Not to Suck at Marketing - Digital Summit Atlanta - 5.19.15
 
How To Create A Successful Landing Page That Convert
How To Create A Successful Landing Page That ConvertHow To Create A Successful Landing Page That Convert
How To Create A Successful Landing Page That Convert
 
The Secrets of Net Negative Churn: Customer Advocacy
The Secrets of Net Negative Churn: Customer AdvocacyThe Secrets of Net Negative Churn: Customer Advocacy
The Secrets of Net Negative Churn: Customer Advocacy
 
Hero conf a love story
Hero conf   a love storyHero conf   a love story
Hero conf a love story
 
What do we mean when we talk about influence?
What do we mean when we talk about influence?What do we mean when we talk about influence?
What do we mean when we talk about influence?
 
7 YouTube Tactics to Grow a Large Following
7 YouTube Tactics to Grow a Large Following7 YouTube Tactics to Grow a Large Following
7 YouTube Tactics to Grow a Large Following
 
SearchLove London 2015 | Talia Wolf | Emotional Targeting
SearchLove London 2015 | Talia Wolf | Emotional TargetingSearchLove London 2015 | Talia Wolf | Emotional Targeting
SearchLove London 2015 | Talia Wolf | Emotional Targeting
 
Dana Ditomaso: Choosing Metrics That Matter
Dana Ditomaso: Choosing Metrics That MatterDana Ditomaso: Choosing Metrics That Matter
Dana Ditomaso: Choosing Metrics That Matter
 
AMPM: Integrated Marketing with Peter LaMotte (Dec. 3)
AMPM: Integrated Marketing with Peter LaMotte (Dec. 3)AMPM: Integrated Marketing with Peter LaMotte (Dec. 3)
AMPM: Integrated Marketing with Peter LaMotte (Dec. 3)
 
StartUp WPB - How To Grow YouTube Channel Organically
StartUp WPB - How To Grow YouTube Channel OrganicallyStartUp WPB - How To Grow YouTube Channel Organically
StartUp WPB - How To Grow YouTube Channel Organically
 
Knowing Your Digital Value: Building & Measuring Effective Sponsorships
Knowing Your Digital Value: Building & Measuring Effective SponsorshipsKnowing Your Digital Value: Building & Measuring Effective Sponsorships
Knowing Your Digital Value: Building & Measuring Effective Sponsorships
 
Craig Rispin - Online Reputation Management - Fine Food Australia 2019
Craig Rispin - Online Reputation Management - Fine Food Australia 2019Craig Rispin - Online Reputation Management - Fine Food Australia 2019
Craig Rispin - Online Reputation Management - Fine Food Australia 2019
 
Stop giving your sales people too many leads.
Stop giving your sales people too many leads. Stop giving your sales people too many leads.
Stop giving your sales people too many leads.
 
Don't Bet Against Social Measurement By Steve Hammer
Don't Bet Against Social Measurement By Steve HammerDon't Bet Against Social Measurement By Steve Hammer
Don't Bet Against Social Measurement By Steve Hammer
 
Babel camp 2016 - Social Selling
Babel camp 2016 - Social SellingBabel camp 2016 - Social Selling
Babel camp 2016 - Social Selling
 
Mobile developer roadshow
Mobile developer roadshowMobile developer roadshow
Mobile developer roadshow
 

Viewers also liked

The future of the Customer Relationship
The future of the Customer RelationshipThe future of the Customer Relationship
The future of the Customer RelationshipSteven Van Belleghem
 
Towards Future Proof Customer Relations
Towards Future Proof Customer RelationsTowards Future Proof Customer Relations
Towards Future Proof Customer RelationsSteven Van Belleghem
 
Content marketing guidelines 2016 2017
Content marketing guidelines 2016  2017Content marketing guidelines 2016  2017
Content marketing guidelines 2016 2017Steven Van Belleghem
 
Customer centric in a digital world
Customer centric in a digital worldCustomer centric in a digital world
Customer centric in a digital worldSteven Van Belleghem
 
Deconversationmanager
DeconversationmanagerDeconversationmanager
Deconversationmanagermaudmerks
 
Academy Oost Congres - Steven van Belleghem
Academy Oost Congres - Steven van BelleghemAcademy Oost Congres - Steven van Belleghem
Academy Oost Congres - Steven van BelleghemAcademyOost
 
Conversation Company Introduction Multi-Value
Conversation Company Introduction Multi-ValueConversation Company Introduction Multi-Value
Conversation Company Introduction Multi-ValueMulti-Value Europe
 
Presentatie Steven van Belleghem @ B2B Goes Social - Presentation
Presentatie Steven van Belleghem @ B2B Goes Social - PresentationPresentatie Steven van Belleghem @ B2B Goes Social - Presentation
Presentatie Steven van Belleghem @ B2B Goes Social - Presentationb2bgs
 

Viewers also liked (15)

The future of the Customer Relationship
The future of the Customer RelationshipThe future of the Customer Relationship
The future of the Customer Relationship
 
Towards Future Proof Customer Relations
Towards Future Proof Customer RelationsTowards Future Proof Customer Relations
Towards Future Proof Customer Relations
 
Content marketing guidelines 2016 2017
Content marketing guidelines 2016  2017Content marketing guidelines 2016  2017
Content marketing guidelines 2016 2017
 
Customer centric in a digital world
Customer centric in a digital worldCustomer centric in a digital world
Customer centric in a digital world
 
Selling without selling
Selling without sellingSelling without selling
Selling without selling
 
Deconversationmanager
DeconversationmanagerDeconversationmanager
Deconversationmanager
 
Online safari & Liquor brands
Online safari & Liquor brandsOnline safari & Liquor brands
Online safari & Liquor brands
 
Academy Oost Congres - Steven van Belleghem
Academy Oost Congres - Steven van BelleghemAcademy Oost Congres - Steven van Belleghem
Academy Oost Congres - Steven van Belleghem
 
Conversation Company Introduction Multi-Value
Conversation Company Introduction Multi-ValueConversation Company Introduction Multi-Value
Conversation Company Introduction Multi-Value
 
Get ready for 'Marketing 2020'
Get ready for 'Marketing 2020'Get ready for 'Marketing 2020'
Get ready for 'Marketing 2020'
 
The Superstar Company
The Superstar CompanyThe Superstar Company
The Superstar Company
 
Interactive marketing Vlerick M³
Interactive marketing Vlerick M³Interactive marketing Vlerick M³
Interactive marketing Vlerick M³
 
Customer first without compromise
Customer first without compromiseCustomer first without compromise
Customer first without compromise
 
Social Media Integration Survey
Social Media Integration SurveySocial Media Integration Survey
Social Media Integration Survey
 
Presentatie Steven van Belleghem @ B2B Goes Social - Presentation
Presentatie Steven van Belleghem @ B2B Goes Social - PresentationPresentatie Steven van Belleghem @ B2B Goes Social - Presentation
Presentatie Steven van Belleghem @ B2B Goes Social - Presentation
 

Similar to Stop the paradox

IAB Europe - Alain Heureux @ IAB Interact
IAB Europe - Alain Heureux @ IAB InteractIAB Europe - Alain Heureux @ IAB Interact
IAB Europe - Alain Heureux @ IAB InteractIAB Netherlands
 
The Art and Science of Sales Forecasting: A Webinar for Sales Managers and Co...
The Art and Science of Sales Forecasting: A Webinar for Sales Managers and Co...The Art and Science of Sales Forecasting: A Webinar for Sales Managers and Co...
The Art and Science of Sales Forecasting: A Webinar for Sales Managers and Co...Birst
 
Your Go-To-Market is Killing Your Business, and You Don't Even Know It
Your Go-To-Market is Killing Your Business, and You Don't Even Know ItYour Go-To-Market is Killing Your Business, and You Don't Even Know It
Your Go-To-Market is Killing Your Business, and You Don't Even Know ItHubSpot
 
Pre-Qualifying + Winning New Clients - #BrightonSEO April 2014
Pre-Qualifying + Winning New Clients - #BrightonSEO April 2014Pre-Qualifying + Winning New Clients - #BrightonSEO April 2014
Pre-Qualifying + Winning New Clients - #BrightonSEO April 2014Dimmock Web Marketing
 
Primend Pilvekonverents - Kliendihalduse juhtimine pilves
Primend Pilvekonverents - Kliendihalduse juhtimine pilvesPrimend Pilvekonverents - Kliendihalduse juhtimine pilves
Primend Pilvekonverents - Kliendihalduse juhtimine pilvesPrimend
 
Chris Goward _The Future Belongs to the Optimizers
Chris Goward _The Future Belongs to the OptimizersChris Goward _The Future Belongs to the Optimizers
Chris Goward _The Future Belongs to the OptimizersAMASanDiego
 
Acquired Customer Relationship PowerPoint Presentation Slides
Acquired Customer Relationship PowerPoint Presentation Slides Acquired Customer Relationship PowerPoint Presentation Slides
Acquired Customer Relationship PowerPoint Presentation Slides SlideTeam
 
Happiness Is A Positive Cashflow
Happiness Is A Positive CashflowHappiness Is A Positive Cashflow
Happiness Is A Positive CashflowHeather Smith
 
How to Make Every Experience Epic - Webinar jul19
How to Make Every Experience Epic - Webinar jul19How to Make Every Experience Epic - Webinar jul19
How to Make Every Experience Epic - Webinar jul19Marketo
 
“How SAS Finds and Promotes Thought Leaders to Drive a B2B Community”
“How SAS Finds and Promotes Thought Leaders to Drive a B2B Community”“How SAS Finds and Promotes Thought Leaders to Drive a B2B Community”
“How SAS Finds and Promotes Thought Leaders to Drive a B2B Community”Content Marketing World
 
Marketing Technologies, Tools and Tactics by Travis Wright at How to Web Conf...
Marketing Technologies, Tools and Tactics by Travis Wright at How to Web Conf...Marketing Technologies, Tools and Tactics by Travis Wright at How to Web Conf...
Marketing Technologies, Tools and Tactics by Travis Wright at How to Web Conf...How to Web
 
Keeping Our Seat At The Table: A Marketing Report Card
Keeping Our Seat At The Table: A Marketing Report CardKeeping Our Seat At The Table: A Marketing Report Card
Keeping Our Seat At The Table: A Marketing Report CardPardot
 
Twitter Presentation
Twitter PresentationTwitter Presentation
Twitter PresentationChange Name
 
Raising Venture Capital for your Media Startup
Raising Venture Capital for your Media StartupRaising Venture Capital for your Media Startup
Raising Venture Capital for your Media StartupJ-Lab
 
Your Brand, The Next Media Company
Your Brand, The Next Media CompanyYour Brand, The Next Media Company
Your Brand, The Next Media CompanyExpion
 
How to meet customer needs in practice
How to meet customer needs in practiceHow to meet customer needs in practice
How to meet customer needs in practiceVille Vartiainen
 
PR Smith's SOSTAC ® Integrated Digital Marketing Plan
PR Smith's SOSTAC ®  Integrated Digital Marketing Plan   PR Smith's SOSTAC ®  Integrated Digital Marketing Plan
PR Smith's SOSTAC ® Integrated Digital Marketing Plan PR Smith
 
SiriusDecisions Sales Content Secrets - Aligning to Customer Needs and Challe...
SiriusDecisions Sales Content Secrets - Aligning to Customer Needs and Challe...SiriusDecisions Sales Content Secrets - Aligning to Customer Needs and Challe...
SiriusDecisions Sales Content Secrets - Aligning to Customer Needs and Challe...Alinean, Inc.
 

Similar to Stop the paradox (20)

IAB Europe - Alain Heureux @ IAB Interact
IAB Europe - Alain Heureux @ IAB InteractIAB Europe - Alain Heureux @ IAB Interact
IAB Europe - Alain Heureux @ IAB Interact
 
The Art and Science of Sales Forecasting: A Webinar for Sales Managers and Co...
The Art and Science of Sales Forecasting: A Webinar for Sales Managers and Co...The Art and Science of Sales Forecasting: A Webinar for Sales Managers and Co...
The Art and Science of Sales Forecasting: A Webinar for Sales Managers and Co...
 
Your Go-To-Market is Killing Your Business, and You Don't Even Know It
Your Go-To-Market is Killing Your Business, and You Don't Even Know ItYour Go-To-Market is Killing Your Business, and You Don't Even Know It
Your Go-To-Market is Killing Your Business, and You Don't Even Know It
 
Pre-Qualifying + Winning New Clients - #BrightonSEO April 2014
Pre-Qualifying + Winning New Clients - #BrightonSEO April 2014Pre-Qualifying + Winning New Clients - #BrightonSEO April 2014
Pre-Qualifying + Winning New Clients - #BrightonSEO April 2014
 
Primend Pilvekonverents - Kliendihalduse juhtimine pilves
Primend Pilvekonverents - Kliendihalduse juhtimine pilvesPrimend Pilvekonverents - Kliendihalduse juhtimine pilves
Primend Pilvekonverents - Kliendihalduse juhtimine pilves
 
Chris Goward _The Future Belongs to the Optimizers
Chris Goward _The Future Belongs to the OptimizersChris Goward _The Future Belongs to the Optimizers
Chris Goward _The Future Belongs to the Optimizers
 
Acquired Customer Relationship PowerPoint Presentation Slides
Acquired Customer Relationship PowerPoint Presentation Slides Acquired Customer Relationship PowerPoint Presentation Slides
Acquired Customer Relationship PowerPoint Presentation Slides
 
Happiness Is A Positive Cashflow
Happiness Is A Positive CashflowHappiness Is A Positive Cashflow
Happiness Is A Positive Cashflow
 
How to Make Every Experience Epic - Webinar jul19
How to Make Every Experience Epic - Webinar jul19How to Make Every Experience Epic - Webinar jul19
How to Make Every Experience Epic - Webinar jul19
 
“How SAS Finds and Promotes Thought Leaders to Drive a B2B Community”
“How SAS Finds and Promotes Thought Leaders to Drive a B2B Community”“How SAS Finds and Promotes Thought Leaders to Drive a B2B Community”
“How SAS Finds and Promotes Thought Leaders to Drive a B2B Community”
 
Marketing Technologies, Tools and Tactics by Travis Wright at How to Web Conf...
Marketing Technologies, Tools and Tactics by Travis Wright at How to Web Conf...Marketing Technologies, Tools and Tactics by Travis Wright at How to Web Conf...
Marketing Technologies, Tools and Tactics by Travis Wright at How to Web Conf...
 
Keeping Our Seat At The Table: A Marketing Report Card
Keeping Our Seat At The Table: A Marketing Report CardKeeping Our Seat At The Table: A Marketing Report Card
Keeping Our Seat At The Table: A Marketing Report Card
 
Twitter Presentation
Twitter PresentationTwitter Presentation
Twitter Presentation
 
Service Design and IT
Service Design and IT Service Design and IT
Service Design and IT
 
Raising Venture Capital for your Media Startup
Raising Venture Capital for your Media StartupRaising Venture Capital for your Media Startup
Raising Venture Capital for your Media Startup
 
Your Brand: The Next Media Company -- Expion
Your Brand: The Next Media Company -- ExpionYour Brand: The Next Media Company -- Expion
Your Brand: The Next Media Company -- Expion
 
Your Brand, The Next Media Company
Your Brand, The Next Media CompanyYour Brand, The Next Media Company
Your Brand, The Next Media Company
 
How to meet customer needs in practice
How to meet customer needs in practiceHow to meet customer needs in practice
How to meet customer needs in practice
 
PR Smith's SOSTAC ® Integrated Digital Marketing Plan
PR Smith's SOSTAC ®  Integrated Digital Marketing Plan   PR Smith's SOSTAC ®  Integrated Digital Marketing Plan
PR Smith's SOSTAC ® Integrated Digital Marketing Plan
 
SiriusDecisions Sales Content Secrets - Aligning to Customer Needs and Challe...
SiriusDecisions Sales Content Secrets - Aligning to Customer Needs and Challe...SiriusDecisions Sales Content Secrets - Aligning to Customer Needs and Challe...
SiriusDecisions Sales Content Secrets - Aligning to Customer Needs and Challe...
 

More from Steven Van Belleghem

Customer Experience during & after the Corona Virus crisis
Customer Experience during & after the Corona Virus crisisCustomer Experience during & after the Corona Virus crisis
Customer Experience during & after the Corona Virus crisisSteven Van Belleghem
 
The Future of Customer Service: From Personal, to Self, to Crowd Service
The Future of Customer Service: From Personal, to Self, to Crowd ServiceThe Future of Customer Service: From Personal, to Self, to Crowd Service
The Future of Customer Service: From Personal, to Self, to Crowd ServiceSteven Van Belleghem
 
Imagine your customer becomes your friend
Imagine your customer becomes your friendImagine your customer becomes your friend
Imagine your customer becomes your friendSteven Van Belleghem
 
The 10 faq about social media and conversation management
The 10 faq about social media and conversation managementThe 10 faq about social media and conversation management
The 10 faq about social media and conversation managementSteven Van Belleghem
 
Make your social media channels more effective in 4 steps
Make your social media channels more effective in 4 stepsMake your social media channels more effective in 4 steps
Make your social media channels more effective in 4 stepsSteven Van Belleghem
 
The 4C's of the Conversation Company
The 4C's of the Conversation CompanyThe 4C's of the Conversation Company
The 4C's of the Conversation CompanySteven Van Belleghem
 
A six step content marketing model
A six step content marketing modelA six step content marketing model
A six step content marketing modelSteven Van Belleghem
 
Social media around the world 2011
Social media around the world 2011Social media around the world 2011
Social media around the world 2011Steven Van Belleghem
 
The Social Dynamics model: how to integrate social media in your company
The Social Dynamics model: how to integrate social media in your companyThe Social Dynamics model: how to integrate social media in your company
The Social Dynamics model: how to integrate social media in your companySteven Van Belleghem
 
In sites consulting conversation mapping
In sites consulting conversation mappingIn sites consulting conversation mapping
In sites consulting conversation mappingSteven Van Belleghem
 
How diageo's digital strategy started?
How diageo's digital strategy started?How diageo's digital strategy started?
How diageo's digital strategy started?Steven Van Belleghem
 

More from Steven Van Belleghem (20)

Customer Experience during & after the Corona Virus crisis
Customer Experience during & after the Corona Virus crisisCustomer Experience during & after the Corona Virus crisis
Customer Experience during & after the Corona Virus crisis
 
When Digital becomes Human
When Digital becomes HumanWhen Digital becomes Human
When Digital becomes Human
 
Re-Invent the Future
Re-Invent the FutureRe-Invent the Future
Re-Invent the Future
 
The Future of Customer Service: From Personal, to Self, to Crowd Service
The Future of Customer Service: From Personal, to Self, to Crowd ServiceThe Future of Customer Service: From Personal, to Self, to Crowd Service
The Future of Customer Service: From Personal, to Self, to Crowd Service
 
Imagine your customer becomes your friend
Imagine your customer becomes your friendImagine your customer becomes your friend
Imagine your customer becomes your friend
 
The Self Service Economy
The Self Service EconomyThe Self Service Economy
The Self Service Economy
 
Get ready for Marketing 2020
Get ready for Marketing 2020Get ready for Marketing 2020
Get ready for Marketing 2020
 
The 10 faq about social media and conversation management
The 10 faq about social media and conversation managementThe 10 faq about social media and conversation management
The 10 faq about social media and conversation management
 
Make your social media channels more effective in 4 steps
Make your social media channels more effective in 4 stepsMake your social media channels more effective in 4 steps
Make your social media channels more effective in 4 steps
 
The 4C's of the Conversation Company
The 4C's of the Conversation CompanyThe 4C's of the Conversation Company
The 4C's of the Conversation Company
 
From co-creation to collaboration
From co-creation to collaborationFrom co-creation to collaboration
From co-creation to collaboration
 
The Conversation Company
The Conversation CompanyThe Conversation Company
The Conversation Company
 
A six step content marketing model
A six step content marketing modelA six step content marketing model
A six step content marketing model
 
Power to the people
Power to the peoplePower to the people
Power to the people
 
Social media around the world 2011
Social media around the world 2011Social media around the world 2011
Social media around the world 2011
 
Social media integration
Social media integrationSocial media integration
Social media integration
 
The Social Dynamics model: how to integrate social media in your company
The Social Dynamics model: how to integrate social media in your companyThe Social Dynamics model: how to integrate social media in your company
The Social Dynamics model: how to integrate social media in your company
 
In sites consulting conversation mapping
In sites consulting conversation mappingIn sites consulting conversation mapping
In sites consulting conversation mapping
 
How diageo's digital strategy started?
How diageo's digital strategy started?How diageo's digital strategy started?
How diageo's digital strategy started?
 
The Conversation Manager: update
The Conversation Manager: updateThe Conversation Manager: update
The Conversation Manager: update
 

Recently uploaded

Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinAnton Skornyakov
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsIntellect Design Arena Ltd
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Lviv Startup Club
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxJemalSeid25
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examplesamberjiles31
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxWorkforce Group
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
Tata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakTata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakEditores1
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursKaiNexus
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023Steve Rader
 
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfSourav Sikder
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhangmcgroupjeya
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)tazeenaila12
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Onlinelng ths
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsyasinnathani
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfJohnCarloValencia4
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZKanakChauhan5
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toumarfarooquejamali32
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003believeminhh
 

Recently uploaded (20)

Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup Berlin
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking Applications
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptx
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examples
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
Tata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakTata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerak
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, Ours
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023
 
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhang
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Online
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story points
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZ
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb to
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
 

Stop the paradox

  • 1.
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 17.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.
  • 36.
  • 37.
  • 38.
  • 39.
  • 40.
  • 41.
  • 42.
  • 43.
  • 44.
  • 45.
  • 46.
  • 47.
  • 49.
  • 50.
  • 51.
  • 52.
  • 53.
  • 54.
  • 55.
  • 56.
  • 57.
  • 58.
  • 59.
  • 60.