8. MARKETING
Search Engine Optimization
Third Party E-Tailers
Ebay, Amazon, Google Shopping, etc.
Email
Reminders
Entice Reviews
Social Engagement
Local Optimization
International
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10. Trending & Essential Features:
GLOBAL
Clear Consistent Navigation
Clear & smart search
Breadcrumbs
Mini Basket
Contact Information
Policy Links (Shipping)
Example: The Paper Store
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11. Trending & Essential Features:
SFNT
Show various high level categories
Show best selling products
Show New Products
Show products that are on sale
Don't use rotating banners.
Example Apple Store
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12. Trending & Essential Features:
CTGY & SRCH
Display Ratings
Let customers filter results
Various sorting options
Quick View
Product Comparisons
Create a "New Products" category
Example First Place Parts
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13. Trending & Essential Features:
PROD
Clear Call-to-Action
Multiple Large Product Images
Show Product Videos
Product Reviews
Cross-sell
Related Products
Customers Also Bought
Recently Viewed Products
AJAX Add To Cart
Example: Clive Coffee
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14. Trending & Essential Features:
CHECKOUT PROCESS
Shipping Estimator
Wish lists / Save to Favorites
Coupons
Gift Certificates
Various Payment Methods
PayPal, Amazon Pay, etc.
Invoice
Social Shares
Offer discount code to come back again
Show products related to their order
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