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1
User Research War Stories
Steve Portigal
@steveportigal
2
It’s All Going To Burn
3
Click to edit Master title style
Sameer Chavan
Connecting Through War Stories
4
Click to edit Master title style“We’re wired for story. In a culture of scarcity and
perfectionism, there’s a surprisingly simple reason we
want to own, integrate, and share our stories of
struggle. We do this because we feel the most alive
when we’re connecting with others and being brave
with our stories.” Brené Brown, Rising Strong
5
Click to edit Master title style
www.portigal.com/
category/series/
warstories
6
Click to edit Master title styleDoorbells, Danger, and Dead Batteries
rosenfeldmedia.com/books/user-research-war-stories/
Interviews with in-house user research leaders
portigal.com/podcast/
Interviewing Users
rosenfeldmedia.com/books/interviewing-users/
7
Click to edit Master title style
Survivorship Bias
8
Those
Exasperating
Participants
9
Those
Exasperating
Participants
A Crisis of Credibility
Cordy Swope
stoc.info
10
Good recruiting is essential
The more you invest in fieldwork, the more
you need backup
Accept that failures will happen
If you can’t engage, change the topic
If an interview is going badly, stick with it
Don't assign blame when you meet a
dishonest participant
11
Cracking
the
Code
12
Elizabeth Chesters
Nail Polish for Insights
13
Erik Moses
(Don’t) Go
Toward the Light
Photo by
Erik Moses
14
Prepare for the experience of the interview
Consider your assumption about the
environment
Be present in your surroundings
Include the rich data from the environment
Learn from your mistakes
15
Click to edit Master title style
Not Safe For Work
16
Click to edit Master title styleThe Well-Lit Redhead
David Bacon
"Shocking" (CC BY 2.0) by diongillard
17
Click to edit Master title style
Know your organizational rules/culture
Provide trigger warnings
Just because your work involves a body
part, you don’t have to act like one
Do fieldwork in teams
Consider a range of controversial content
18
Click to edit Master title style
Judging and Learning
To Research Is
To Be Human
20
Click to edit Master title style
Thank you!
@steveportigal
www.portigal.com

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Learning From User Research War Stories

  • 1. 1 User Research War Stories Steve Portigal @steveportigal
  • 3. 3 Click to edit Master title style Sameer Chavan Connecting Through War Stories
  • 4. 4 Click to edit Master title style“We’re wired for story. In a culture of scarcity and perfectionism, there’s a surprisingly simple reason we want to own, integrate, and share our stories of struggle. We do this because we feel the most alive when we’re connecting with others and being brave with our stories.” Brené Brown, Rising Strong
  • 5. 5 Click to edit Master title style www.portigal.com/ category/series/ warstories
  • 6. 6 Click to edit Master title styleDoorbells, Danger, and Dead Batteries rosenfeldmedia.com/books/user-research-war-stories/ Interviews with in-house user research leaders portigal.com/podcast/ Interviewing Users rosenfeldmedia.com/books/interviewing-users/
  • 7. 7 Click to edit Master title style Survivorship Bias
  • 9. 9 Those Exasperating Participants A Crisis of Credibility Cordy Swope stoc.info
  • 10. 10 Good recruiting is essential The more you invest in fieldwork, the more you need backup Accept that failures will happen If you can’t engage, change the topic If an interview is going badly, stick with it Don't assign blame when you meet a dishonest participant
  • 13. 13 Erik Moses (Don’t) Go Toward the Light Photo by Erik Moses
  • 14. 14 Prepare for the experience of the interview Consider your assumption about the environment Be present in your surroundings Include the rich data from the environment Learn from your mistakes
  • 15. 15 Click to edit Master title style Not Safe For Work
  • 16. 16 Click to edit Master title styleThe Well-Lit Redhead David Bacon "Shocking" (CC BY 2.0) by diongillard
  • 17. 17 Click to edit Master title style Know your organizational rules/culture Provide trigger warnings Just because your work involves a body part, you don’t have to act like one Do fieldwork in teams Consider a range of controversial content
  • 18. 18 Click to edit Master title style Judging and Learning
  • 19. To Research Is To Be Human
  • 20. 20 Click to edit Master title style Thank you! @steveportigal www.portigal.com