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Yes, My Iguana Loves to Cha-Cha
Improv, Creativity and Collaboration




    Steve Portigal
1   @steveportigal
Click to edit Master title style




Introduction




Yes, My Iguana Loves to Cha-Cha   ‹#›   Portigal
Today (and Master title style
Click to edit what‟s this about iguanas?)

 Define and experience improv

 Look at user research,
 creativity, design
 You will start to see overlaps,
 similarities and parallels
 Some implicit; some explicit


 Your thoughts welcome



                                         No iguanas will be harmed.

                                         http://iroisaac.deviantart.com/art/Iguana-65814718




Yes, My Iguana Loves to Cha-Cha    ‹#›                                      Portigal
Click to edit Master title style



               Portigal
               We help companies discover and
               act on new insights about their
               customers and themselves




Yes, My Iguana Loves to Cha-Cha   ‹#›            Portigal
Founded edit Master title style
 Click to
by Steve in
2001


                                                    Small
                                                    footprint



                                  Global
                                  influence




Yes, My Iguana Loves to Cha-Cha               ‹#›
                                                                Portigal
                                                                 Portigal
Click to edit Master title style




Improv: The funny will come




Yes, My Iguana Loves to Cha-Cha   ‹#›   Portigal
Improv edit Master title style
Click to is not stand-up comedy




                                  In contrast to improv, stand-up is
                                     Highly scripted
Yes, My Iguana Loves to Cha-Cha
                                     Rehearsed, with nano-second timing
                                           ‹#›                       Portigal
Improv edit
Click to is... Master title style

A highly-constrained performance with several
open parameters
 Elements of problem solving


 Unscripted
 Specifics assigned right before performance starts
 “Your first idea is often your best idea”


 Emphasis on playfulness over being funny
 “I could never do that, because I‟m not funny”
 It can be (at times) funny to watch, but not about trying to be funny
 “The funny will come”
 “Don‟t let logic impede your fancy”


 Cheaper than therapy

Yes, My Iguana Loves to Cha-Cha         ‹#›                              Portigal
Improv edit it way title style
Click to findsMaster into many areas

 Corporate training on
 collaboration and creativity
 Compare with popularity of
 Drawing on the Right Side of the
 Brain


 Meeting facilitation/ideation
 warm-up
                                          At Pixar, when someone suggests an idea, others should
                                          respond with “Yes, and ...” They‟ve used improv to create
                                          the most trusting environment possible where people can
 Informance (from Interval                screw up.
                                                   Pixar tells story behind 'Toy Story„, SF Chronicle, 8/23/05
 Research)

 User research methods


Yes, My Iguana Loves to Cha-Cha     ‹#›                                                              Portigal
Improv edit Master title style
Click to and collaboration

 Throwing an idea

 Accepting offers/saying yes

 Trust

 Listening
                                        Chris Miller emphasizes that your task in improv is to
                                        make your partner look good.


 Setting up the spike




Yes, My Iguana Loves to Cha-Cha   ‹#›                                                      Portigal
Improv edit Master
Click to can bring title style

 Insights about humor

 Confidence in public
 speaking

 Timing

 Did I mention therapy?

 Building skills in listening



Yes, My Iguana Loves to Cha-Cha   ‹#›   Portigal
Game: Storytelling style
Click to edit Master title Circle




Yes, My Iguana Loves to Cha-Cha   ‹#›   Portigal
Game: Storytelling style
Click to edit Master title Circle




Yes, My Iguana Loves to Cha-Cha   ‹#›   Portigal
Click to edit Master title style




Designing for users: needs and culture




Yes, My Iguana Loves to Cha-Cha   ‹#›    Portigal
User to edit Master title of user-centered design)
Click Research (as part style

 Ethnographic interviews
 Video ethnography
 Depth-interviews
 Contextual research
 Home visits
 Experience modeling
 Design research
 User-centered design
 Observational research
 Camera studies
 User safaris

Yes, My Iguana Loves to Cha-Cha   ‹#›            Portigal
User to edit Master title of user-centered design)
Click Research (as part style

 Ethnographic interviews
 Video ethnography
 Depth-interviews
 Contextual research
 Home visits
 Experience modeling
 Design research
 User-centered design
 Observational research
 Camera studies
 User safaris

Yes, My Iguana Loves to Cha-Cha   ‹#›            Portigal
Instead, let‟s try this non-definition
Click to edit Master title style

 Examine users (consumers or other) in their own context
 What are they doing?
 What does it mean?


 Infer (interpret/synthesize/etc.)
 Find the connections
 The researcher is the “apparatus”


 Apply to business or design problems
 Use products, services, packaging, design to tell the right story




Yes, My Iguana Loves to Cha-Cha      ‹#›                             Portigal
Interviewing users title style
Click to edit Masterrequires expert listening

At this level, most people can’t do this without
extensive training and practice

Listening is more than not talking when the other
person talks
How is what you do or say next, after they finish talking, influenced
by what they just said, or have said previously?

Interviewing looks and feels like ordinary conversation – but it isn‟t!




Yes, My Iguana Loves to Cha-Cha      ‹#›                                  Portigal
Listening is Master title style
Click to edit in the body as well as the ears/eyes




                           Yes!         Not so much.

Yes, My Iguana Loves to Cha-Cha   ‹#›                  Portigal
Click to edit Master title style
             Game: Telephone 2.0




Yes, My Iguana Loves to Cha-Cha   ‹#›   Portigal
Change and Conformity in Balance
Click to edit Master title style

“Folks pick up on the
surrounding cultures in at
least somewhat idiosyncratic
ways…Even with a world of
conformers, each conformer
thus acts differently. With
each striving to emulate the
other, there will be a never-
ending chain of adoptions
and adaptations that, as they
move throughout the
network, change the
substance.”

Yes, My Iguana Loves to Cha-Cha   ‹#›   Portigal
Consider Cultural Rules
Click to edit Master title style

New technologies (especially those that enable
new, visible behaviors) are often met with distrust
Society sanctions people who violate these norms

People assert their own normalcy by verbally
distancing themselves from the end-points of the
normal curve
We hear these stories over and over



                                  Me
                                                              Thinking someone is
                                                              weird or a jerk is a
                                                              manifestation of the
                                                              norms of one‟s society.
                                                              Weird in one age may
                                                              eventually become
   People who are                            People who are
                                                              normal over time.
       too…                                      too…
Yes, My Iguana Loves to Cha-Cha        ‹#›                             Portigal
Consider Cultural Rules
Click to edit Master title style

Normal isn‟t “right or wrong” – it‟s the
set of background rules that define
much of what people choose or ignore

To innovate, we must understand a
world view (including norms) from our
customer‟s perspective (which is often
different than ours).




Yes, My Iguana Loves to Cha-Cha   ‹#›      Portigal
User to edit Master title style
Click research exposes us to culture

Learning about yourself and
your own culture by having an
opportunity to reflect it against
things you didn't know
Understand “social norms” – i.e., how
messy your house is
Your own reaction is data

Human beings are judging
beings




Yes, My Iguana Loves to Cha-Cha   ‹#›   Portigal
Brainstorming/ideation style
Click to edit Master titleas collaborative generation

Works best as a collective,
out-loud activity! Talk, listen,
build on each other‟s ideas
Don‟t worry about a “bad” idea… it may
lead to a “good” idea

Don‟t correct; generate
alternatives
“Yes, and…” works very well here


Individual ideas matter less
than what the collective                   How can a sour lemon help keep things working
                                           smoothly?
produces overall


Yes, My Iguana Loves to Cha-Cha      ‹#›                                             Portigal
Bad to edit Master title style
Clickideas get you unstuck

Immoral
Dangerous
Bad for business




Yes, My Iguana Loves to Cha-Cha   ‹#›   Portigal
Bad to edit Master title style
Clickideas get you unstuck

Immoral
Dangerous
Bad for business




Yes, My Iguana Loves to Cha-Cha   ‹#›   Portigal
Click to edit Master title style




So where does this leave us?




Yes, My Iguana Loves to Cha-Cha   ‹#›   Portigal
Emerging principle: giving space to others
Click to edit Master title style

Multiple interviewers

Build on the ideas of others

Let there be silence
technique                               The Kids In The Hall are each hilariously talented, but
                                        know how to keep quiet to make the scene work.


Make your best contribution
by not talking




Yes, My Iguana Loves to Cha-Cha   ‹#›                                                      Portigal
Balance: Structure title style
Click to edit Masterfor Freedom

Have a “plan” but be in the moment

In user research interviewing, a guide is used to anticipate
the flow of the discussion, but it can go in new directions –
that‟s the a-ha moment you are looking for

In improv, the basics of the game give structure, we have a
beginning, and then we “look for the ending”

In ideation, we have a process to focus our work, but we
use that process to think divergently

Fuel creativity: extinguish I can’t do that by breaking
problems into smaller solvable ones and reframing success

Yes, My Iguana Loves to Cha-Cha   ‹#›                     Portigal
Takeaway: Master title style
Click to editTry a little more “yes”

When someone teases you
(just listen to how comics go
back and forth), try
responding with yes.

Even if you don‟t add the
“and…” the act of yes can
change the dynamic.
                                        If I ever become a New Age guru offering a spiritual path
                                        to a happier life, this will be the way I‟ll present myself.
Gain control by giving up
control.

Try it in a situation you
wouldn‟t expect to.
Yes, My Iguana Loves to Cha-Cha   ‹#›                                                        Portigal
Hungry edit Master
Click to for more? title style

This deck will be on slideshare
Attend an improv class
Attend an improv show
Start your own improv class
Watch improv or improv-based stuff
?




Yes, My Iguana Loves to Cha-Cha   ‹#›   Portigal
Coming in September 2012
Click to edit Master title style



        A book by Steve Portigal
        The Art and Craft of User Research Interviewing
        http://rosenfeldmedia.com/books/user-interviews/




Yes, My Iguana Loves to Cha-Cha       ‹#›                  Portigal
Click to edit Master title style games?
              Time for more




Yes, My Iguana Loves to Cha-Cha   ‹#›     Portigal
Click to edit Master title style

                                  I find it works
                                     for me like          Yeah, I’ve
                                       this…                 got a
                                                          question
                                                           for ya…




                             One new
                              thing I
                             learned
                            today is…




Yes, My Iguana Loves to Cha-Cha                     ‹#›         Portigal
Click to edit Master title style


Thank you!




Portigal Consulting                       @steveportigal
www.portigal.com                          steve@portigal.com
  Yes, My Iguana Loves to Cha-Cha   ‹#›   415-894-2001
                                                     Portigal

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Steve Portigal: Yes, My Iguana Loves to Cha-Cha: Improv, Creativity and Design

  • 1. Yes, My Iguana Loves to Cha-Cha Improv, Creativity and Collaboration Steve Portigal 1 @steveportigal
  • 2. Click to edit Master title style Introduction Yes, My Iguana Loves to Cha-Cha ‹#› Portigal
  • 3. Today (and Master title style Click to edit what‟s this about iguanas?) Define and experience improv Look at user research, creativity, design You will start to see overlaps, similarities and parallels Some implicit; some explicit Your thoughts welcome No iguanas will be harmed. http://iroisaac.deviantart.com/art/Iguana-65814718 Yes, My Iguana Loves to Cha-Cha ‹#› Portigal
  • 4. Click to edit Master title style Portigal We help companies discover and act on new insights about their customers and themselves Yes, My Iguana Loves to Cha-Cha ‹#› Portigal
  • 5. Founded edit Master title style Click to by Steve in 2001 Small footprint Global influence Yes, My Iguana Loves to Cha-Cha ‹#› Portigal Portigal
  • 6. Click to edit Master title style Improv: The funny will come Yes, My Iguana Loves to Cha-Cha ‹#› Portigal
  • 7. Improv edit Master title style Click to is not stand-up comedy In contrast to improv, stand-up is Highly scripted Yes, My Iguana Loves to Cha-Cha Rehearsed, with nano-second timing ‹#› Portigal
  • 8. Improv edit Click to is... Master title style A highly-constrained performance with several open parameters Elements of problem solving Unscripted Specifics assigned right before performance starts “Your first idea is often your best idea” Emphasis on playfulness over being funny “I could never do that, because I‟m not funny” It can be (at times) funny to watch, but not about trying to be funny “The funny will come” “Don‟t let logic impede your fancy” Cheaper than therapy Yes, My Iguana Loves to Cha-Cha ‹#› Portigal
  • 9. Improv edit it way title style Click to findsMaster into many areas Corporate training on collaboration and creativity Compare with popularity of Drawing on the Right Side of the Brain Meeting facilitation/ideation warm-up At Pixar, when someone suggests an idea, others should respond with “Yes, and ...” They‟ve used improv to create the most trusting environment possible where people can Informance (from Interval screw up. Pixar tells story behind 'Toy Story„, SF Chronicle, 8/23/05 Research) User research methods Yes, My Iguana Loves to Cha-Cha ‹#› Portigal
  • 10. Improv edit Master title style Click to and collaboration Throwing an idea Accepting offers/saying yes Trust Listening Chris Miller emphasizes that your task in improv is to make your partner look good. Setting up the spike Yes, My Iguana Loves to Cha-Cha ‹#› Portigal
  • 11. Improv edit Master Click to can bring title style Insights about humor Confidence in public speaking Timing Did I mention therapy? Building skills in listening Yes, My Iguana Loves to Cha-Cha ‹#› Portigal
  • 12. Game: Storytelling style Click to edit Master title Circle Yes, My Iguana Loves to Cha-Cha ‹#› Portigal
  • 13. Game: Storytelling style Click to edit Master title Circle Yes, My Iguana Loves to Cha-Cha ‹#› Portigal
  • 14. Click to edit Master title style Designing for users: needs and culture Yes, My Iguana Loves to Cha-Cha ‹#› Portigal
  • 15. User to edit Master title of user-centered design) Click Research (as part style Ethnographic interviews Video ethnography Depth-interviews Contextual research Home visits Experience modeling Design research User-centered design Observational research Camera studies User safaris Yes, My Iguana Loves to Cha-Cha ‹#› Portigal
  • 16. User to edit Master title of user-centered design) Click Research (as part style Ethnographic interviews Video ethnography Depth-interviews Contextual research Home visits Experience modeling Design research User-centered design Observational research Camera studies User safaris Yes, My Iguana Loves to Cha-Cha ‹#› Portigal
  • 17. Instead, let‟s try this non-definition Click to edit Master title style Examine users (consumers or other) in their own context What are they doing? What does it mean? Infer (interpret/synthesize/etc.) Find the connections The researcher is the “apparatus” Apply to business or design problems Use products, services, packaging, design to tell the right story Yes, My Iguana Loves to Cha-Cha ‹#› Portigal
  • 18. Interviewing users title style Click to edit Masterrequires expert listening At this level, most people can’t do this without extensive training and practice Listening is more than not talking when the other person talks How is what you do or say next, after they finish talking, influenced by what they just said, or have said previously? Interviewing looks and feels like ordinary conversation – but it isn‟t! Yes, My Iguana Loves to Cha-Cha ‹#› Portigal
  • 19. Listening is Master title style Click to edit in the body as well as the ears/eyes Yes! Not so much. Yes, My Iguana Loves to Cha-Cha ‹#› Portigal
  • 20. Click to edit Master title style Game: Telephone 2.0 Yes, My Iguana Loves to Cha-Cha ‹#› Portigal
  • 21. Change and Conformity in Balance Click to edit Master title style “Folks pick up on the surrounding cultures in at least somewhat idiosyncratic ways…Even with a world of conformers, each conformer thus acts differently. With each striving to emulate the other, there will be a never- ending chain of adoptions and adaptations that, as they move throughout the network, change the substance.” Yes, My Iguana Loves to Cha-Cha ‹#› Portigal
  • 22. Consider Cultural Rules Click to edit Master title style New technologies (especially those that enable new, visible behaviors) are often met with distrust Society sanctions people who violate these norms People assert their own normalcy by verbally distancing themselves from the end-points of the normal curve We hear these stories over and over Me Thinking someone is weird or a jerk is a manifestation of the norms of one‟s society. Weird in one age may eventually become People who are People who are normal over time. too… too… Yes, My Iguana Loves to Cha-Cha ‹#› Portigal
  • 23. Consider Cultural Rules Click to edit Master title style Normal isn‟t “right or wrong” – it‟s the set of background rules that define much of what people choose or ignore To innovate, we must understand a world view (including norms) from our customer‟s perspective (which is often different than ours). Yes, My Iguana Loves to Cha-Cha ‹#› Portigal
  • 24. User to edit Master title style Click research exposes us to culture Learning about yourself and your own culture by having an opportunity to reflect it against things you didn't know Understand “social norms” – i.e., how messy your house is Your own reaction is data Human beings are judging beings Yes, My Iguana Loves to Cha-Cha ‹#› Portigal
  • 25. Brainstorming/ideation style Click to edit Master titleas collaborative generation Works best as a collective, out-loud activity! Talk, listen, build on each other‟s ideas Don‟t worry about a “bad” idea… it may lead to a “good” idea Don‟t correct; generate alternatives “Yes, and…” works very well here Individual ideas matter less than what the collective How can a sour lemon help keep things working smoothly? produces overall Yes, My Iguana Loves to Cha-Cha ‹#› Portigal
  • 26. Bad to edit Master title style Clickideas get you unstuck Immoral Dangerous Bad for business Yes, My Iguana Loves to Cha-Cha ‹#› Portigal
  • 27. Bad to edit Master title style Clickideas get you unstuck Immoral Dangerous Bad for business Yes, My Iguana Loves to Cha-Cha ‹#› Portigal
  • 28. Click to edit Master title style So where does this leave us? Yes, My Iguana Loves to Cha-Cha ‹#› Portigal
  • 29. Emerging principle: giving space to others Click to edit Master title style Multiple interviewers Build on the ideas of others Let there be silence technique The Kids In The Hall are each hilariously talented, but know how to keep quiet to make the scene work. Make your best contribution by not talking Yes, My Iguana Loves to Cha-Cha ‹#› Portigal
  • 30. Balance: Structure title style Click to edit Masterfor Freedom Have a “plan” but be in the moment In user research interviewing, a guide is used to anticipate the flow of the discussion, but it can go in new directions – that‟s the a-ha moment you are looking for In improv, the basics of the game give structure, we have a beginning, and then we “look for the ending” In ideation, we have a process to focus our work, but we use that process to think divergently Fuel creativity: extinguish I can’t do that by breaking problems into smaller solvable ones and reframing success Yes, My Iguana Loves to Cha-Cha ‹#› Portigal
  • 31. Takeaway: Master title style Click to editTry a little more “yes” When someone teases you (just listen to how comics go back and forth), try responding with yes. Even if you don‟t add the “and…” the act of yes can change the dynamic. If I ever become a New Age guru offering a spiritual path to a happier life, this will be the way I‟ll present myself. Gain control by giving up control. Try it in a situation you wouldn‟t expect to. Yes, My Iguana Loves to Cha-Cha ‹#› Portigal
  • 32. Hungry edit Master Click to for more? title style This deck will be on slideshare Attend an improv class Attend an improv show Start your own improv class Watch improv or improv-based stuff ? Yes, My Iguana Loves to Cha-Cha ‹#› Portigal
  • 33. Coming in September 2012 Click to edit Master title style A book by Steve Portigal The Art and Craft of User Research Interviewing http://rosenfeldmedia.com/books/user-interviews/ Yes, My Iguana Loves to Cha-Cha ‹#› Portigal
  • 34. Click to edit Master title style games? Time for more Yes, My Iguana Loves to Cha-Cha ‹#› Portigal
  • 35. Click to edit Master title style I find it works for me like Yeah, I’ve this… got a question for ya… One new thing I learned today is… Yes, My Iguana Loves to Cha-Cha ‹#› Portigal
  • 36. Click to edit Master title style Thank you! Portigal Consulting @steveportigal www.portigal.com steve@portigal.com Yes, My Iguana Loves to Cha-Cha ‹#› 415-894-2001 Portigal