Going VIRAL on YouTube@STEVEPYOUNG

VIDEO WORKS!Photo source: M31

87% of online marketers usevideo
content. - OUTBRAIN, 2012

217,000,000 VIEWS ON YOUTUBE

250,000 VISITS FROM YOUTUBE

THOUSANDS OF NEW SIGNUPS

Our five VIRALvideo principles

72 hours of video are
uploadedto YouTube every minute. - YOUTUBE, 2012

http://www.youtube.com/watch?v=2aa8os53_Ac

A viral video is a
video thatmoves your tribe.

1HIGH-QUALITYvideo production

9 out of the top
10 viral videoson YouTube in 2012 wereprofessionally created. - MASHABLE

2Think like a street PERFORMER

No #!@&ing PRODUCT SHOTSPhoto source:
Jokin BCN

1/3 OF AD IS THE
KISS

Source: Mashable

GO DADDY RESULTS• 45% INCREASE
IN HOSTING SALES• 40% INCREASE IN DOT-COM SALES• 35% INCREASE IN NEW MOBILE CUSTOMERS•10,000 NEW CUSTOMERS

3 BeUNFORGETTABLE

Don’t be afraid to bePhoto
source: Mags_cat DIFFERENT

“Safe is risky.” - SETH
GODIN

http://www.youtube.com/user/DollarShaveClub?v=ZUG9qYTJMsI

GILLETTE DOLLAR SHAVE CLUB vsCELEBRITY
SPOKESMAN CEO IS THE SPOKESMAN“BRAUN-ENGINEERED” “F**KING GREAT”5,070 VIEWS ON YOUTUBE 9,473,050 VIEWS ON YOUTUBE *YouTube views as of 2/27/2013

4 Be real likeHUMAN REAL

5 PROMOTElike a Kardashian

WHO WILL WATCH?Photo source: Thomas
Hawk

EMAIL JOURNALISTS PERSONALLY 1 WEEK
BEFOREPhoto source: larskflem

AIM FOR COVERAGE ON 2-3
SITES

Find anyone’s EMAILhttp://www.rapportive.com

1 2 3Professionally Think like
a street Be PRODUCED PERFORMER UNFORGETTABLE 4 5 Be Don’t forget to HUMAN PROMOTE

INSPIRED BY EepyBirdMark MalkoffKevin Allocca

Created over 50,000 videos &
photos

Thank you STEVE YOUNG DIRECTOR
OF PRODUCT MARKETING TWITTER: @STEVEPYOUNG EMAIL: STEVE.YOUNG@SMARTSHOOT.COM WEBSITE: WWW.SMARTSHOOT.COM